Daphne, Alabama Audience in United States

Daphne, Alabama logo

Daphne, Alabama has an estimated audience of 365,743 people in United States. 64.4% are female, 35.6% are male, average age 43.2. Top regions: California, New York, Texas. Top brand affinities: Minnesota, Nebraska, Sinaloa, Israel, Governor of Michigan.

The average Daphne, Alabama fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Minnesota, Nebraska, Sinaloa, with strongest over-indexing on Minnesota (1.89× the country average). Demographically, the Daphne, Alabama audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Daphne, Alabama fans

Demographic split for Daphne, Alabama audience in United States
MetricValue
Female64.4%
Male35.6%
Average age43.2
Estimated audience size365,743

Audience persona

The typical Daphne, Alabama fan in United States is more female, around 43.2 years old, with strong Extroversion tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Daphne, Alabama in United States
RegionReachAffinity
California56,0791.39×
New York42,2452.07×
Texas30,5790.97×
Florida23,6510.96×
Alabama13,1412.57×
Georgia12,2911.09×
Illinois11,6710.96×
North Carolina11,6681.06×
Washington11,4341.56×
Pennsylvania11,2890.92×
Oregon9,8542.35×
Ohio9,5040.84×
Michigan8,7880.92×
Virginia8,6640.97×
New Jersey8,3960.9×
Tennessee7,0490.96×
Massachusetts6,6810.93×
Arizona6,1930.83×
Maryland5,9000.94×
Indiana5,8800.88×
Missouri5,5200.94×
Louisiana5,3581.14×
Colorado5,3130.92×
South Carolina5,2510.95×
Wisconsin4,6870.85×
Kentucky4,4980.98×
Minnesota4,3870.84×
Oklahoma3,8950.96×
Mississippi3,5901.19×
Utah3,3641.03×
Connecticut3,3250.91×
Nevada3,0790.87×
Arkansas2,8660.95×
Kansas2,4650.86×
Iowa2,4330.81×
Idaho1,7210.94×
West Virginia1,5630.92×
Nebraska1,4780.81×
New Mexico1,3010.71×
Washington, District of Columbia1,1481.04×
Maine1,1180.85×
Hawaii1,1100.71×
New Hampshire1,1020.76×
Rhode Island9630.83×
Montana8750.86×
Delaware7950.79×
Alaska5990.77×
North Dakota5460.73×
South Dakota5380.64×
Vermont5110.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daphne, Alabama audience
BrandAffinityCategory
Minnesota1.89×Travel & Leisure
Nebraska2.27×Travel & Leisure
Sinaloa3×Travel & Leisure
Israel1.65×Travel & Leisure
Governor of Michigan5.42×Politics & Society
Goop3.89×Internet & Social Media
Fairy godmother4.83×Literature
Historic site2.71×Arts & Culture
Wok3.84×Food & Beverages
headspace5.39×Health
Hibachi4.25×Food & Beverages
Google Home3.5×Technology & Electronics
Cherish (group)5.66×Music & Radio
Hipster4.88×Politics & Society
Jeep Wagoneer2.75×Cars & Mobility
Grinch1.93×Movies & TV
Vocal harmony2.07×Music & Radio
Grace Slick3.93×Music & Radio
Elsword6.93×Games
Sailor2.05×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daphne, Alabama audience
TraitClusterScore
ExtroversionTHRILL1.3
Family OrientationCONSERVATISM1.23
Community OrientationOPEN1.22
Urban LifestyleOPEN1.21
DIY MentalityTHRILL1.19
PatriotismCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Daphne, Alabama
CountryShare
United States26.7%
Brazil12.2%
Taiwan11.4%

See Daphne, Alabama audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Daphne, Alabama have in United States?

Daphne, Alabama has an estimated audience of 365,743 people in United States, concentrated in California and New York.

What is the gender split and age of Daphne, Alabama fans?

64.4% of Daphne, Alabama fans are female, 35.6% are male, with an average age of 43.2 years.

Which brands do Daphne, Alabama fans like most?

Daphne, Alabama fans show strongest brand affinity for Minnesota (1.89×), Nebraska (2.27×), and Sinaloa (3×) over the country average.

Where do Daphne, Alabama fans live in United States?

Daphne, Alabama fans in United States are most concentrated in California (reach 56,079), New York (reach 42,245), and Texas (reach 30,579). These three regions account for the largest share of the active audience.

What other brands do Daphne, Alabama fans also like?

Beyond Daphne, Alabama itself, the audience over-indexes on Nebraska (2.27×), Sinaloa (3×), Israel (1.65×), and Governor of Michigan (5.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daphne, Alabama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.