Dark Horse Comics Audience in United States

Dark Horse Comics logo

Dark Horse Comics has an estimated audience of 659,617 people in United States. 35.0% are female, 65.0% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Jezebel (film), The Hooters, Nebraska Cornhuskers football, Jeremy Riddle.

The average Dark Horse Comics fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Jezebel (film), The Hooters, with strongest over-indexing on Dog breed (2.08× the country average). Demographically, the Dark Horse Comics audience skews more male with an average age of 35.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Brand · Subtype: Publishing

Demographics of Dark Horse Comics fans

Demographic split for Dark Horse Comics audience in United States
MetricValue
Female35.0%
Male65.0%
Average age35.8
Estimated audience size659,617

Audience persona

The typical Dark Horse Comics fan in United States is more male, around 35.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Dark Horse Comics in United States
RegionReachAffinity
California80,3401.11×
Texas52,9990.93×
Florida38,1000.85×
Oregon35,4464.69×
New York32,5390.88×
Illinois20,9960.96×
Pennsylvania19,7470.89×
Washington19,5541.48×
Ohio19,3680.95×
Georgia18,9810.93×
North Carolina17,3330.87×
Michigan16,3180.95×
Virginia16,1981.01×
Arizona14,4271.07×
New Jersey13,1310.78×
Tennessee12,7210.96×
Indiana12,3971.03×
Missouri11,1551.05×
Colorado10,7421.03×
Massachusetts10,5440.81×
Maryland9,5730.84×
Wisconsin9,0890.92×
Kentucky8,5281.03×
Minnesota8,1200.86×
Oklahoma8,0441.1×
Alabama7,8600.85×
South Carolina7,7150.78×
Louisiana7,3490.86×
Nevada6,5351.02×
Utah5,8720.99×
Connecticut5,6290.85×
Kansas5,0600.97×
Arkansas5,0130.92×
Iowa5,0050.92×
Mississippi4,8080.88×
New Mexico3,6601.11×
Idaho3,6051.09×
West Virginia2,9200.95×
Nebraska2,8060.85×
Maine2,3480.99×
New Hampshire2,1620.83×
Hawaii1,9680.69×
Rhode Island1,8790.9×
Montana1,4550.8×
Alaska1,4081×
Washington, District of Columbia1,3840.7×
Delaware1,2150.67×
South Dakota1,2110.79×
North Dakota1,2070.89×
Vermont1,0780.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dark Horse Comics audience
BrandAffinityCategory
Dog breed2.08×Pets & Animals
Jezebel (film)8.62×Movies & TV
The Hooters36.77×Music & Radio
Nebraska Cornhuskers football4.3×Sports
Jeremy Riddle41.47×Music & Radio
Urban Outfitters2.08×Shopping
San Jacinto, California12.01×Travel & Leisure
Israel2.09×Travel & Leisure
3D printing2.41×Technology & Electronics
Minnesota1.64×Travel & Leisure
UK garage5.13×Music & Radio
Captain America (1990 film)4.2×Movies & TV
Home staging4.71×Home & Garden
Jesse Plemons2.99×Movies & TV
Winemaking3.91×Food & Beverages
Google Photos2.05×Technology & Electronics
Jaws4.42×Movies & TV
Shiba Inu5.66×Pets & Animals
Wikia2.55×Internet & Social Media
Bank account1.67×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dark Horse Comics audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.63
Early Adopter MentalityPOWER1.74
PatriotismCONSERVATISM1.61
TraditionCONSERVATISM1.45
Community OrientationOPEN1.42
ExtroversionTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Dark Horse Comics
CountryShare
United States51.0%
United Kingdom6.7%
Canada5.5%

See Dark Horse Comics audiences in other countries

More Publishing audiences in United States

Frequently asked questions

How many fans does Dark Horse Comics have in United States?

Dark Horse Comics has an estimated audience of 659,617 people in United States, concentrated in California and Texas.

What is the gender split and age of Dark Horse Comics fans?

35.0% of Dark Horse Comics fans are female, 65.0% are male, with an average age of 35.8 years.

Which brands do Dark Horse Comics fans like most?

Dark Horse Comics fans show strongest brand affinity for Dog breed (2.08×), Jezebel (film) (8.62×), and The Hooters (36.77×) over the country average.

Where do Dark Horse Comics fans live in United States?

Dark Horse Comics fans in United States are most concentrated in California (reach 80,340), Texas (reach 52,999), and Florida (reach 38,100). These three regions account for the largest share of the active audience.

What other brands do Dark Horse Comics fans also like?

Beyond Dark Horse Comics itself, the audience over-indexes on Jezebel (film) (8.62×), The Hooters (36.77×), Nebraska Cornhuskers football (4.3×), and Jeremy Riddle (41.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dark Horse Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.