Rascasse Audience Intelligence

Dark Horse Comics Target Market in United States

A data profile of the people who buy, follow and care about Dark Horse Comics in United States — modelled from more than twelve digital signal sources. Dark Horse Comics has an estimated audience of 674,901 people in United States.

#14among Publishing in United States#3151among Brand in United States#683in Literature

The average Dark Horse Comics fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jeremy Renner, Scott Pilgrim, A Million Ways to Die in the West, with strongest over-indexing on Jeremy Renner (34.66× the country average).

Demographically, the Dark Horse Comics audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dark Horse Comics fan in United States is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Jeremy Renner.

Category: Literature · Type: Brand · Subtype: Publishing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dark Horse Comics profile in United States.

Audience size
675K
in United States
Gender
35.0%♀
65.0% male
Age
35.8
average years
Country rank
#30576
Brand in United States
Fig. 01

Search interest · 12-month trend

+62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dark Horse Comics

35.0% are female, 65.0% are male, average age 35.8.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Dark Horse Comics audience in United States
MetricValue
Female35.0%
Male65.0%
Average age35.8
Estimated audience size674,901
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Dark Horse Comics audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

51.2%

of the worldwide Dark Horse Comics audience comes from United States.

Worldwide audience distribution share by country for Dark Horse Comics
CountryShare
United States51.2%
United Kingdom6.6%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dark Horse Comics audience in United States is strongest.

Fig. 05

Top regions by affinity

Dark Horse Comics customers by region in United States
#RegionReachAffinity×
01Oregon~30K4.46×
02Washington~20K1.41×
03Oklahoma~8K1.10×
04California~80K1.07×
05Arizona~10K1.06×
06Idaho~4K1.06×
07New Mexico~4K1.06×
08Alaska~1K1.06×
09Colorado~10K1.02×
10Kentucky~8K1.02×
11Indiana~10K1.00×
12Utah~6K1.00×
13Rhode Island~2K1.00×
14Missouri~10K0.99×
15Nevada~6K0.99×
16Virginia~20K0.98×
17Kansas~5K0.98×
18West Virginia~3K0.98×
19North Dakota~1K0.97×
20Vermont~1K0.97×
21Michigan~20K0.96×
22Arkansas~5K0.96×
23Maine~2K0.96×
24Montana~2K0.96×
25South Dakota~1K0.95×
26Illinois~20K0.94×
27Tennessee~10K0.94×
28New Hampshire~2K0.94×
29Ohio~20K0.93×
30Iowa~5K0.93×
31Mississippi~5K0.91×
32Wisconsin~9K0.90×
33Alabama~8K0.90×
34Connecticut~6K0.90×
35Nebraska~3K0.90×
36Texas~50K0.89×
37Pennsylvania~20K0.89×
38Georgia~20K0.89×
39Minnesota~8K0.89×
40Maryland~10K0.87×
41Louisiana~7K0.87×
42Delaware~2K0.85×
43New York~30K0.84×
44North Carolina~20K0.84×
45Massachusetts~10K0.84×
46Florida~40K0.83×
47Hawaii~2K0.83×
48Washington, District of Columbia~2K0.82×
49South Carolina~8K0.81×
50New Jersey~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Dark Horse Comics, United States
0.80×1.00×4.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dark Horse Comics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dark Horse Comics audience
#·InterestCategoryAffinity×
01A Million Ways to Die in the WestMovies & TV51.87×
02Scott PilgrimLiterature35.84×
03Jeremy RennerMovies & TV34.66×
04Freddy vs. JasonMovies & TV23.75×
05Simon HelbergMovies & TV20.97×
06Lego BatmanKids & Family20.21×
07Thandie NewtonMovies & TV20.00×
08International educationBusiness & Career17.23×
09Gotham (TV series)Movies & TV15.33×
10Graphic novelLiterature9.62×
11San Diego Comic-Con InternationalLiterature8.46×
12Josh BrolinMovies & TV8.13×
13Superhero fictionLiterature7.39×
14ArrowMovies & TV7.20×
15My Hero AcademiaLiterature6.55×
16Dylan O'BrienMovies & TV5.81×
17SteamGames4.41×
18Anime and manga fandomLiterature4.10×
19BeetlejuiceMovies & TV3.46×
20SupermanMovies & TV2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dark Horse Comics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dark Horse Comics audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.26×
Community OrientationOPEN1.59×
IndividualismJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dark Horse Comics audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.66×
Quality AwarenessPREMIUM0.66×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dark Horse Comics's target market in United States?

Dark Horse Comics's target market in United States covers an estimated 674,901 people, concentrated in California and Texas.

02

What is the gender split and age of Dark Horse Comics customers?

35.0% of the Dark Horse Comics audience are female, 65.0% are male, with an average age of 35.8 years.

03

Which brands do Dark Horse Comics fans like most?

Dark Horse Comics fans show strongest brand affinity for Jeremy Renner (34.66×), Scott Pilgrim (35.84×), and A Million Ways to Die in the West (51.87×) over the country average.

04

Where do Dark Horse Comics fans live in United States?

Dark Horse Comics fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Dark Horse Comics fans also like?

Beyond Dark Horse Comics itself, the audience over-indexes on Scott Pilgrim (35.84×), A Million Ways to Die in the West (51.87×), Thandie Newton (20×), and International education (17.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Publishing audiences in United States

See Dark Horse Comics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dark Horse Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →