Decatur, Illinois Audience in United States

Decatur, Illinois has an estimated audience of 1,169,761 people in United States. 58.4% are female, 41.6% are male, average age 40.6. Top regions: Georgia, Texas, Alabama. Top brand affinities: GameStop, Chicago Bears, Chicago Cubs, Call of Duty, Chicago Bulls.

The average Decatur, Illinois fan in United States is 40.6 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Texas, Alabama. Top brand affinities include GameStop, Chicago Bears, Chicago Cubs, with strongest over-indexing on GameStop (1.73× the country average). Demographically, the Decatur, Illinois audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Extroversion, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Decatur, Illinois fans

Demographic split for Decatur, Illinois audience in United States
MetricValue
Female58.4%
Male41.6%
Average age40.6
Estimated audience size1,169,761

Audience persona

The typical Decatur, Illinois fan in United States is more female, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for GameStop.

Top regions in United States

Top regions ranked by reach for Decatur, Illinois in United States
RegionReachAffinity
Georgia347,9889.66×
Texas160,5561.6×
Alabama103,7756.35×
Illinois94,5072.43×
Indiana51,5712.41×
California49,5590.39×
Florida49,4840.62×
Tennessee35,1241.5×
New York32,4250.5×
Michigan26,9040.88×
North Carolina23,3240.66×
Ohio22,8260.63×
Arkansas19,7872.05×
Virginia18,7240.66×
Pennsylvania18,2650.46×
Missouri16,3200.87×
Washington15,4280.66×
Mississippi14,4961.5×
South Carolina14,4050.82×
Louisiana13,1710.87×
New Jersey12,9720.44×
Nevada12,9361.14×
Arizona11,7810.49×
Maryland11,7150.58×
Wisconsin11,1310.63×
Colorado11,1230.6×
Massachusetts11,0600.48×
Kentucky9,9520.68×
Oklahoma9,3130.72×
Iowa8,0660.84×
Minnesota7,7890.46×
Oregon5,4920.41×
Kansas5,2610.57×
Connecticut5,1930.44×
Nebraska4,3270.74×
Utah3,9570.38×
Washington, District of Columbia2,9300.83×
New Mexico2,2720.39×
Idaho1,9360.33×
New Hampshire1,9000.41×
West Virginia1,8780.34×
Hawaii1,7260.34×
Rhode Island1,4600.39×
Maine1,3820.33×
Delaware1,2200.38×
South Dakota1,1180.41×
Montana1,1020.34×
Alaska9410.38×
North Dakota8110.34×
Vermont7590.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Decatur, Illinois audience
BrandAffinityCategory
GameStop1.73×Games
Chicago Bears1.65×Sports
Chicago Cubs1.94×Sports
Call of Duty1.94×Games
Chicago Bulls1.54×Sports
Atlanta Braves1.8×Sports
Atlanta Falcons2×Sports
Hamburger SV8.64×Sports
St. Louis Cardinals1.67×Sports
New York Knicks1.67×Sports
Atlanta Hawks1.77×Sports
Arizona Cardinals1.68×Sports
The Legend of Zelda1.72×Games
Magic: The Gathering1.85×Games
Grand Theft Auto V1.77×Games
New Orleans Pelicans1.51×Sports
st louis blues2.08×Sports
Keller Williams Realty1.64×Home & Garden
Chicago Blackhawks1.54×Sports
Tattoo removal1.92×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Decatur, Illinois audience
TraitClusterScore
ExtroversionTHRILL1.19
Need for SecurityCONSERVATISM1.11
Price SensitivityPREMIUM1.03
Career OrientationPOWER1.02
Social Media UsageJOY1.01
DIY MentalityTHRILL1

Worldwide distribution

Worldwide audience distribution share by country for Decatur, Illinois
CountryShare
United States99.3%
Germany0.7%
Italy0.1%

See Decatur, Illinois audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Decatur, Illinois have in United States?

Decatur, Illinois has an estimated audience of 1,169,761 people in United States, concentrated in Georgia and Texas.

What is the gender split and age of Decatur, Illinois fans?

58.4% of Decatur, Illinois fans are female, 41.6% are male, with an average age of 40.6 years.

Which brands do Decatur, Illinois fans like most?

Decatur, Illinois fans show strongest brand affinity for GameStop (1.73×), Chicago Bears (1.65×), and Chicago Cubs (1.94×) over the country average.

Where do Decatur, Illinois fans live in United States?

Decatur, Illinois fans in United States are most concentrated in Georgia (reach 347,988), Texas (reach 160,556), and Alabama (reach 103,775). These three regions account for the largest share of the active audience.

What other brands do Decatur, Illinois fans also like?

Beyond Decatur, Illinois itself, the audience over-indexes on Chicago Bears (1.65×), Chicago Cubs (1.94×), Call of Duty (1.94×), and Chicago Bulls (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Decatur, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.