Rascasse Audience Intelligence

Decatur, Illinois Audience in United States

A data profile of the people who buy, follow and care about Decatur, Illinois in United States — modelled from more than twelve digital signal sources. Decatur, Illinois has an estimated audience of 1,169,761 people in United States.

#67among Department store in United States#1848among POI in United States#1595in Travel & Leisure

The average Decatur, Illinois fan in United States is 40.6 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, Texas, Illinois.

Top brand affinities include Atlanta Braves, GameStop, Discount Tire, with strongest over-indexing on Atlanta Braves (2.3× the country average).

Demographically, the Decatur, Illinois audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Decatur, Illinois fan in United States is more female, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for Atlanta Braves.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Decatur, Illinois profile in United States.

Audience size
1.2M
in United States
Gender
58.4%♀
41.6% male
Age
40.6
average years
Country rank
#21252
POI in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Decatur, Illinois fans

58.4% are female, 41.6% are male, average age 40.6.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Decatur, Illinois audience in United States
MetricValue
Female58.4%
Male41.6%
Average age40.6
Estimated audience size1,169,761
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Decatur, Illinois audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4923%
50+22%
Fig. 04

Worldwide distribution

99.2%

of the worldwide Decatur, Illinois audience comes from United States.

Worldwide audience distribution share by country for Decatur, Illinois
CountryShare
United States99.2%
Germany0.7%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Decatur, Illinois audience in United States is strongest.

Fig. 05

Top regions by affinity

Decatur, Illinois fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K9.34×
02Alabama~100K6.33×
03Illinois~100K3.47×
04Indiana~60K2.61×
05Arkansas~20K2.00×
06Iowa~20K1.64×
07Tennessee~40K1.51×
08Mississippi~10K1.51×
09Texas~100K1.48×
10Missouri~20K1.24×
11Nebraska~7K1.17×
12Nevada~10K1.11×
13Kentucky~10K0.94×
14Michigan~30K0.89×
15Louisiana~10K0.87×
16Washington, District of Columbia~3K0.87×
17Wisconsin~10K0.84×
18South Dakota~2K0.84×
19Minnesota~10K0.82×
20South Carolina~10K0.80×
21Kansas~7K0.74×
22Oklahoma~10K0.73×
23Ohio~20K0.69×
24Alaska~2K0.69×
25North Dakota~2K0.69×
26Vermont~1K0.67×
27Washington~20K0.65×
28North Carolina~20K0.64×
29Virginia~20K0.64×
30Colorado~10K0.62×
31Montana~2K0.62×
32Florida~50K0.61×
33Maryland~10K0.60×
34Rhode Island~2K0.59×
35Delaware~2K0.58×
36New Hampshire~3K0.57×
37West Virginia~3K0.56×
38Idaho~3K0.55×
39Maine~2K0.55×
40New Mexico~3K0.54×
41Hawaii~3K0.54×
42Arizona~10K0.53×
43Connecticut~6K0.50×
44Massachusetts~10K0.49×
45New York~30K0.48×
46Oregon~6K0.48×
47Utah~5K0.48×
48Pennsylvania~20K0.47×
49New Jersey~10K0.44×
50California~50K0.38×
Fig. 06

Affinity by region

Affinity by region — Decatur, Illinois, United States
0.38×1.00×9.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Decatur, Illinois audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Decatur, Illinois audience
#·InterestCategoryAffinity×
01Hamburger SVSports11.58×
02Atlanta BravesSports2.30×
03Tom HardyMovies & TV2.04×
04Private equityBusiness & Career1.84×
05Discount TireShopping1.83×
06GameStopGames1.76×
07Irish whiskeyFood & Beverages1.76×
08Sandra BullockMovies & TV1.76×
09Internet celebrityInternet & Social Media1.70×
10Rail transportTravel & Leisure1.65×
11Automobile repair shopCars & Mobility1.63×
12Air pollutionHealth1.62×
13Ryan GoslingMovies & TV1.61×
14Ryan ReynoldsMovies & TV1.61×
15Dolly PartonMusic & Radio1.58×
16Non-alcoholic beverageFood & Beverages1.57×
17Red LobsterFood & Beverages1.56×
18Chicago CubsSports1.54×
19Britney SpearsMusic & Radio1.53×
20St. Louis CardinalsSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Decatur, Illinois audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Decatur, Illinois audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.54×
Community OrientationOPEN1.32×
IndividualismJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Decatur, Illinois audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.43×
Quality AwarenessPREMIUM0.54×
Sports ActivityPOWER0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Decatur, Illinois have in United States?

Decatur, Illinois has an estimated audience of 1,169,761 people in United States, concentrated in Georgia and Texas.

02

What is the gender split and age of Decatur, Illinois fans?

58.4% of Decatur, Illinois fans are female, 41.6% are male, with an average age of 40.6 years.

03

Which brands do Decatur, Illinois fans like most?

Decatur, Illinois fans show strongest brand affinity for Atlanta Braves (2.3×), GameStop (1.76×), and Discount Tire (1.83×) over the country average.

04

Where do Decatur, Illinois fans live in United States?

Decatur, Illinois fans in United States are most concentrated in Georgia (reach ~300K), Texas (reach ~100K), and Illinois (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Decatur, Illinois fans also like?

Beyond Decatur, Illinois itself, the audience over-indexes on GameStop (1.76×), Discount Tire (1.83×), Hamburger SV (11.58×), and Britney Spears (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in United States

See Decatur, Illinois audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Decatur, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →