Denver International Airport Audience in United States

Denver International Airport logo

Denver International Airport has an estimated audience of 1,322,318 people in United States. 60.8% are female, 39.2% are male, average age 45.1. Top regions: Colorado, California, Texas. Top brand affinities: Sailor, Goop, Nebraska, Governor of Michigan, headspace.

The average Denver International Airport fan in United States is 45.1 years old, more female, and lives primarily in Colorado. The audience is concentrated in Colorado, California, Texas. Top brand affinities include Sailor, Goop, Nebraska, with strongest over-indexing on Sailor (17.81× the country average). Demographically, the Denver International Airport audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Sports Activity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Airport

Demographics of Denver International Airport fans

Demographic split for Denver International Airport audience in United States
MetricValue
Female60.8%
Male39.2%
Average age45.1
Estimated audience size1,322,318

Audience persona

The typical Denver International Airport fan in United States is more female, around 45.1 years old, with strong Sports Activity tendencies and a notable affinity for Sailor.

Top regions in United States

Top regions ranked by reach for Denver International Airport in United States
RegionReachAffinity
Colorado704,08733.78×
California42,8470.29×
Texas37,8600.33×
Florida20,8950.23×
New York14,9540.2×
Illinois13,0780.3×
Virginia9,2750.29×
Pennsylvania8,8510.2×
Georgia8,6060.21×
Washington8,3690.32×
Ohio8,3010.2×
North Carolina8,2060.21×
Arizona7,9160.29×
Nevada7,1490.56×
Michigan7,0260.2×
Minnesota6,3270.33×
Missouri6,2500.29×
Massachusetts6,2020.24×
New Jersey6,1400.18×
Tennessee5,5790.21×
Wyoming5,5062.81×
Utah5,4290.46×
Oregon5,3760.35×
Indiana5,2490.22×
Wisconsin5,1260.26×
Maryland5,0200.22×
Kansas4,8020.46×
Nebraska4,6810.71×
Iowa4,4370.41×
Oklahoma4,3720.3×
New Mexico3,2900.5×
South Carolina3,2690.16×
Louisiana3,0060.18×
Kentucky2,8800.17×
Alabama2,7380.15×
Arkansas2,6230.24×
Connecticut2,6170.2×
Montana2,5360.69×
Idaho2,3980.36×
South Dakota2,0460.67×
Hawaii1,8560.33×
Washington, District of Columbia1,5950.4×
Mississippi1,3860.13×
North Dakota1,2310.45×
New Hampshire1,1480.22×
Maine8390.18×
West Virginia8160.13×
Rhode Island7560.18×
Alaska6650.24×
Delaware5210.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Denver International Airport audience
BrandAffinityCategory
Sailor17.81×Travel & Leisure
Goop10.62×Internet & Social Media
Nebraska4.71×Travel & Leisure
Governor of Michigan12.66×Politics & Society
headspace14.82×Health
Wok10.3×Food & Beverages
Elsword25.43×Games
Cherish (group)15.26×Music & Radio
Hibachi10.55×Food & Beverages
Israel2.76×Travel & Leisure
Home construction1.79×Home & Garden
Google Home7.63×Technology & Electronics
Fairy godmother7.98×Literature
Grace Slick8.71×Music & Radio
Kikar HaShabbat15.94×News
Hipster8.82×Politics & Society
Justice2.63×Politics & Society
The Gruffalo (film)15.65×Movies & TV
TV Fanatic8.92×Movies & TV
Cryptic crossword12.4×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Denver International Airport audience
TraitClusterScore
Sports ActivityPOWER1.68
Community OrientationOPEN1.63
TravellingTHRILL1.55
Luxury OrientationPREMIUM1.47
IndulgenceJOY1.39
Quality AwarenessPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Denver International Airport
CountryShare
United States67.9%
United Kingdom9.0%
Australia2.6%

See Denver International Airport audiences in other countries

More Airport audiences in United States

Frequently asked questions

How many fans does Denver International Airport have in United States?

Denver International Airport has an estimated audience of 1,322,318 people in United States, concentrated in Colorado and California.

What is the gender split and age of Denver International Airport fans?

60.8% of Denver International Airport fans are female, 39.2% are male, with an average age of 45.1 years.

Which brands do Denver International Airport fans like most?

Denver International Airport fans show strongest brand affinity for Sailor (17.81×), Goop (10.62×), and Nebraska (4.71×) over the country average.

Where do Denver International Airport fans live in United States?

Denver International Airport fans in United States are most concentrated in Colorado (reach 704,087), California (reach 42,847), and Texas (reach 37,860). These three regions account for the largest share of the active audience.

What other brands do Denver International Airport fans also like?

Beyond Denver International Airport itself, the audience over-indexes on Goop (10.62×), Nebraska (4.71×), Governor of Michigan (12.66×), and headspace (14.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Denver International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.