Rascasse Audience Intelligence

Denver International Airport Audience in United States

A data profile of the people who buy, follow and care about Denver International Airport in United States — modelled from more than twelve digital signal sources. Denver International Airport has an estimated audience of 1,322,318 people in United States.

#18among Airport in United States#1652among POI in United States#1475in Travel & Leisure

The average Denver International Airport fan in United States is 45.1 years old, more female, and lives primarily in Colorado.

The audience is concentrated in Colorado, California, Texas.

Top brand affinities include Colorado Avalanche, Lavazza, FlightAware, with strongest over-indexing on Colorado Avalanche (15.58× the country average).

Demographically, the Denver International Airport audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Community Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Denver International Airport fan in United States is more female, around 45.1 years old, with strong Community Orientation tendencies and a notable affinity for Colorado Avalanche.

Category: Travel & Leisure · Type: POI · Subtype: Airport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Denver International Airport profile in United States.

Audience size
1.3M
in United States
Gender
60.8%♀
39.2% male
Age
45.1
average years
Country rank
#19469
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Denver International Airport fans

60.8% are female, 39.2% are male, average age 45.1.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Denver International Airport audience in United States
MetricValue
Female60.8%
Male39.2%
Average age45.1
Estimated audience size1,322,318
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Denver International Airport audience in United States
Age bracketShare%
16-198%
20-2914%
30-3919%
40-4927%
50+32%
Fig. 04

Worldwide distribution

67.9%

of the worldwide Denver International Airport audience comes from United States.

Worldwide audience distribution share by country for Denver International Airport
CountryShare
United States67.9%
United Kingdom9.0%
Australia2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Denver International Airport audience in United States is strongest.

Fig. 05

Top regions by affinity

Denver International Airport fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~800K40.53×
02Wyoming~4K1.98×
03Montana~2K0.52×
04South Dakota~2K0.51×
05Nebraska~3K0.50×
06North Dakota~1K0.41×
07Nevada~5K0.38×
08New Mexico~3K0.38×
09Alaska<1K0.35×
10Utah~4K0.34×
11Kansas~3K0.34×
12Washington, District of Columbia~1K0.33×
13Iowa~3K0.31×
14Idaho~2K0.31×
15Hawaii~2K0.29×
16Delaware~1K0.28×
17Oregon~4K0.27×
18West Virginia~2K0.27×
19Rhode Island~1K0.27×
20Minnesota~5K0.25×
21New Hampshire~1K0.25×
22Maine~1K0.25×
23Arizona~6K0.24×
24Oklahoma~3K0.24×
25Washington~6K0.23×
26Arkansas~2K0.23×
27Texas~30K0.22×
28Missouri~5K0.22×
29Mississippi~2K0.22×
30California~30K0.21×
31Illinois~9K0.21×
32Virginia~7K0.21×
33Wisconsin~4K0.20×
34Massachusetts~5K0.19×
35Maryland~4K0.18×
36Louisiana~3K0.18×
37Connecticut~2K0.18×
38Tennessee~5K0.17×
39Indiana~4K0.17×
40Kentucky~3K0.17×
41Florida~10K0.16×
42Georgia~6K0.16×
43North Carolina~6K0.16×
44Michigan~5K0.16×
45South Carolina~3K0.16×
46Alabama~3K0.16×
47New York~10K0.15×
48Pennsylvania~7K0.15×
49Ohio~6K0.15×
50New Jersey~5K0.15×
Fig. 06

Affinity by region

Affinity by region — Denver International Airport, United States
0.15×1.00×40.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Denver International Airport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Denver International Airport audience
#·InterestCategoryAffinity×
01LavazzaFood & Beverages25.39×
02Colorado AvalancheSports15.58×
03San Jose EarthquakesSports13.18×
04Florida PanthersSports9.64×
05FlightAwareTravel & Leisure7.90×
06Colorado RockiesSports7.13×
07Frontier AirlinesTravel & Leisure5.80×
08Costa RicaTravel & Leisure4.28×
09Rocky MountainsTravel & Leisure3.93×
10southwest airlinesTravel & Leisure2.65×
11Denver BroncosSports2.63×
12National parkTravel & Leisure2.58×
13MeteorologyHome & Garden2.25×
14TicketmasterTravel & Leisure1.98×
15LodgingTravel & Leisure1.88×
16MSNNews1.73×
17GeneticsKids & Family1.65×
18WeatherHome & Garden1.60×
19RecreationTravel & Leisure1.58×
20Wells FargoBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Denver International Airport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Denver International Airport audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.78×
TravellingTHRILL1.45×
Sports ActivityPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Denver International Airport audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.73×
SustainabilityBALANCE0.81×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Denver International Airport have in United States?

Denver International Airport has an estimated audience of 1,322,318 people in United States, concentrated in Colorado and California.

02

What is the gender split and age of Denver International Airport fans?

60.8% of Denver International Airport fans are female, 39.2% are male, with an average age of 45.1 years.

03

Which brands do Denver International Airport fans like most?

Denver International Airport fans show strongest brand affinity for Colorado Avalanche (15.58×), Lavazza (25.39×), and FlightAware (7.9×) over the country average.

04

Where do Denver International Airport fans live in United States?

Denver International Airport fans in United States are most concentrated in Colorado (reach ~800K), California (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Denver International Airport fans also like?

Beyond Denver International Airport itself, the audience over-indexes on Lavazza (25.39×), FlightAware (7.9×), Frontier Airlines (5.8×), and Florida Panthers (9.64×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Denver International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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