Rascasse Audience Intelligence

Derrick White Audience in United States

A data profile of the people who buy, follow and care about Derrick White in United States — modelled from more than twelve digital signal sources. Derrick White has an estimated audience of 2,016,445 people in United States.

#154among Basketball in United States#2584among Person in United States#1271in Sports

The average Derrick White fan in United States is 32.9 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, Florida.

Top brand affinities include NBA Finals, Giannis Antetokounmpo, NBA playoffs, with strongest over-indexing on NBA Finals (2.08× the country average).

Demographically, the Derrick White audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Derrick White fan in United States is more male, around 32.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA Finals.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Derrick White profile in United States.

Audience size
2M
in United States
Gender
38.6%♀
61.4% male
Age
32.9
average years
Country rank
#14143
Person in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Derrick White fans

38.6% are female, 61.4% are male, average age 32.9.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Derrick White audience in United States
MetricValue
Female38.6%
Male61.4%
Average age32.9
Estimated audience size2,016,445
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Derrick White audience in United States
Age bracketShare%
16-1938%
20-2921%
30-3916%
40-4913%
50+12%
Fig. 04

Worldwide distribution

72.4%

of the worldwide Derrick White audience comes from United States.

Worldwide audience distribution share by country for Derrick White
CountryShare
United States72.4%
Brazil6.2%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Derrick White audience in United States is strongest.

Fig. 05

Top regions by affinity

Derrick White fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K4.53×
02New Hampshire~30K3.38×
03Rhode Island~20K2.83×
04Maine~20K2.81×
05Vermont~5K1.60×
06Connecticut~30K1.53×
07Louisiana~30K1.20×
08New York~100K1.13×
09Colorado~30K1.12×
10Maryland~40K1.10×
11New Jersey~50K1.04×
12Delaware~5K1.02×
13Florida~100K1.00×
14Pennsylvania~60K0.97×
15Washington, District of Columbia~6K0.96×
16Virginia~40K0.93×
17North Carolina~50K0.92×
18Georgia~50K0.90×
19Mississippi~10K0.87×
20Illinois~50K0.86×
21South Carolina~30K0.86×
22Ohio~50K0.85×
23Michigan~40K0.84×
24Tennessee~30K0.84×
25Indiana~30K0.84×
26Minnesota~20K0.81×
27Alabama~20K0.80×
28Arkansas~10K0.79×
29Kentucky~20K0.77×
30Texas~100K0.76×
31Arizona~30K0.74×
32Missouri~20K0.73×
33Hawaii~6K0.73×
34North Dakota~3K0.73×
35West Virginia~6K0.71×
36Alaska~3K0.71×
37South Dakota~3K0.70×
38California~100K0.67×
39Nevada~10K0.65×
40Nebraska~6K0.65×
41Iowa~10K0.64×
42Kansas~10K0.64×
43Oklahoma~10K0.63×
44Montana~3K0.63×
45Wisconsin~20K0.61×
46Oregon~10K0.59×
47New Mexico~5K0.57×
48Idaho~5K0.54×
49Utah~9K0.50×
50Washington~20K0.49×
Fig. 06

Affinity by region

Affinity by region — Derrick White, United States
0.49×1.00×4.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Derrick White audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Derrick White audience
#·InterestCategoryAffinity×
01Chris PaulSports4.03×
02Luka DončićSports3.36×
03Giannis AntetokounmpoSports3.01×
04Minnesota TimberwolvesSports2.65×
05Phoenix SunsSports2.60×
06Houston RocketsSports2.59×
07Boston CelticsSports2.31×
08LeBron JamesSports2.24×
09NBA FinalsSports2.08×
10Sneaker collectingFashion & Accessoires2.02×
11NBA playoffsSports1.97×
12Golden State WarriorsSports1.94×
13College basketballSports1.90×
14Los Angeles LakersSports1.88×
15Anime conventionLiterature1.85×
16Scooby-DooMovies & TV1.82×
17Mixed martial artsSports1.66×
18Mobile gameGames1.65×
19NikeFashion & Accessoires1.60×
20ESPNMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Derrick White audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Derrick White audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.25×
Risk AppetiteTHRILL1.19×
Career OrientationPOWER1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Derrick White audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
Quality AwarenessPREMIUM0.83×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Derrick White have in United States?

Derrick White has an estimated audience of 2,016,445 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of Derrick White fans?

38.6% of Derrick White fans are female, 61.4% are male, with an average age of 32.9 years.

03

Which brands do Derrick White fans like most?

Derrick White fans show strongest brand affinity for NBA Finals (2.08×), Giannis Antetokounmpo (3.01×), and NBA playoffs (1.97×) over the country average.

04

Where do Derrick White fans live in United States?

Derrick White fans in United States are most concentrated in Massachusetts (reach ~200K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Derrick White fans also like?

Beyond Derrick White itself, the audience over-indexes on Giannis Antetokounmpo (3.01×), NBA playoffs (1.97×), LeBron James (2.24×), and Mobile game (1.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Derrick White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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