Desert Audience in United States

Desert logo

Desert has an estimated audience of 7,675,590 people in United States. 49.2% are female, 50.8% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Israel, Urban Outfitters, Natural rubber, Historic site.

The average Desert fan in United States is 43.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Israel, Urban Outfitters, with strongest over-indexing on Home equity (2.52× the country average). Demographically, the Desert audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Desert fans

Demographic split for Desert audience in United States
MetricValue
Female49.2%
Male50.8%
Average age43.2
Estimated audience size7,675,590

Audience persona

The typical Desert fan in United States is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Desert in United States
RegionReachAffinity
California1,119,9801.33×
Texas810,1681.23×
Florida535,2361.03×
New York474,1551.11×
Arizona273,6521.75×
Illinois251,5010.98×
Georgia251,2871.06×
North Carolina239,4631.04×
Pennsylvania234,2570.91×
Ohio208,5770.88×
Michigan198,5990.99×
Washington197,5031.28×
Virginia194,8531.04×
New Jersey182,5780.94×
Tennessee145,0850.94×
Massachusetts137,6530.91×
Indiana136,3390.97×
Colorado131,3601.09×
Maryland125,7560.95×
Missouri118,6630.96×
Nevada113,4281.53×
South Carolina106,5490.92×
Oregon102,8391.17×
Minnesota100,0200.91×
Alabama99,5940.93×
Louisiana94,5280.96×
Utah94,2741.37×
Wisconsin93,1530.81×
Kentucky89,1560.93×
Oklahoma82,4710.97×
Connecticut67,4050.88×
Kansas59,0200.98×
Mississippi57,8310.91×
Arkansas56,5660.89×
Iowa53,4930.85×
New Mexico48,9631.27×
Hawaii41,4781.26×
Idaho39,4121.02×
Nebraska35,0180.91×
West Virginia30,5260.85×
Washington, District of Columbia23,6931.03×
New Hampshire22,5300.74×
Maine21,2820.77×
Rhode Island19,4910.8×
Montana18,3120.86×
Delaware16,4240.78×
Alaska16,3381×
South Dakota14,2440.8×
North Dakota14,1310.9×
Vermont10,8500.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Desert audience
BrandAffinityCategory
Home equity2.52×Home & Garden
Israel2.06×Travel & Leisure
Urban Outfitters1.78×Shopping
Natural rubber1.77×Cars & Mobility
Historic site3.54×Arts & Culture
Progressive rock1.67×Music & Radio
Bank account1.85×Business & Career
Unique Gifts1.72×Shopping
Birthday Gifts2.21×Kids & Family
Goop3.37×Internet & Social Media
Home staging3.2×Home & Garden
Kendra Scott1.72×Fashion & Accessoires
Vocal harmony2.54×Music & Radio
Wikia1.71×Internet & Social Media
Jeep Wagoneer2.84×Cars & Mobility
Ken Burns3.54×Movies & TV
Throne of Glass3.54×Literature
Governor of Michigan3.54×Politics & Society
Fairy godmother3.54×Literature
Hibachi3.54×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Desert audience
TraitClusterScore
PatriotismCONSERVATISM1.64
SustainabilityBALANCE1.62
TravellingTHRILL1.55
Luxury OrientationPREMIUM1.46
Risk AppetiteTHRILL1.36
Sports ActivityPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Desert
CountryShare
United States26.4%
United Kingdom4.3%
Brazil3.1%

See Desert audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Desert have in United States?

Desert has an estimated audience of 7,675,590 people in United States, concentrated in California and Texas.

What is the gender split and age of Desert fans?

49.2% of Desert fans are female, 50.8% are male, with an average age of 43.2 years.

Which brands do Desert fans like most?

Desert fans show strongest brand affinity for Home equity (2.52×), Israel (2.06×), and Urban Outfitters (1.78×) over the country average.

Where do Desert fans live in United States?

Desert fans in United States are most concentrated in California (reach 1,119,980), Texas (reach 810,168), and Florida (reach 535,236). These three regions account for the largest share of the active audience.

What other brands do Desert fans also like?

Beyond Desert itself, the audience over-indexes on Israel (2.06×), Urban Outfitters (1.78×), Natural rubber (1.77×), and Historic site (3.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Desert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.