Desktop environment Audience in United States
Desktop environment has an estimated audience of 528,755 people in United States. 36.3% are female, 63.7% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Nationality, Dog breed, Whataburger, Minnesota, Pillow.
The average Desktop environment fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nationality, Dog breed, Whataburger, with strongest over-indexing on Nationality (4.18× the country average). Demographically, the Desktop environment audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Desktop environment fans
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 39.2 |
| Estimated audience size | 528,755 |
Audience persona
The typical Desktop environment fan in United States is more male, around 39.2 years old, with strong Need for Security tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 25,541 | 0.44× |
| Texas | 18,519 | 0.41× |
| New York | 12,022 | 0.41× |
| Florida | 11,049 | 0.31× |
| Virginia | 8,597 | 0.67× |
| Pennsylvania | 7,509 | 0.42× |
| Ohio | 7,301 | 0.45× |
| Kentucky | 5,892 | 0.89× |
| North Carolina | 5,804 | 0.36× |
| Washington | 5,720 | 0.54× |
| Illinois | 5,689 | 0.32× |
| Georgia | 5,453 | 0.33× |
| Louisiana | 5,361 | 0.79× |
| Massachusetts | 5,327 | 0.51× |
| Mississippi | 5,168 | 1.19× |
| Michigan | 5,148 | 0.37× |
| Missouri | 4,772 | 0.56× |
| Arkansas | 4,591 | 1.05× |
| Oklahoma | 4,490 | 0.76× |
| Tennessee | 4,415 | 0.42× |
| Colorado | 4,408 | 0.53× |
| Alabama | 4,277 | 0.58× |
| Kansas | 4,269 | 1.02× |
| West Virginia | 4,267 | 1.73× |
| Alaska | 4,258 | 3.76× |
| Maryland | 4,139 | 0.46× |
| Arizona | 4,061 | 0.38× |
| South Carolina | 4,046 | 0.51× |
| Indiana | 3,942 | 0.41× |
| Idaho | 3,940 | 1.49× |
| New Jersey | 3,854 | 0.29× |
| Hawaii | 3,764 | 1.66× |
| Iowa | 3,741 | 0.86× |
| Montana | 3,712 | 2.53× |
| South Dakota | 3,663 | 3× |
| Wisconsin | 3,615 | 0.45× |
| New Hampshire | 3,515 | 1.69× |
| Nebraska | 3,442 | 1.3× |
| Connecticut | 3,437 | 0.65× |
| New Mexico | 3,424 | 1.29× |
| Nevada | 3,413 | 0.67× |
| Rhode Island | 3,395 | 2.02× |
| Maine | 3,393 | 1.79× |
| Oregon | 3,370 | 0.56× |
| Utah | 3,350 | 0.71× |
| Vermont | 3,339 | 3.6× |
| Minnesota | 3,230 | 0.43× |
| Delaware | 3,040 | 2.08× |
| Washington, District of Columbia | 2,195 | 1.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 4.18× | Politics & Society |
| Dog breed | 1.63× | Pets & Animals |
| Whataburger | 1.6× | Food & Beverages |
| Minnesota | 1.53× | Travel & Leisure |
| Pillow | 1.75× | Home & Garden |
| 3D printing | 2.03× | Technology & Electronics |
| Panama | 2.18× | Travel & Leisure |
| Justice | 1.62× | Politics & Society |
| Buying and Selling Real Estate | 3.86× | Home & Garden |
| Atkins diet | 2.52× | Health |
| Stucco | 2.88× | Home & Garden |
| Mortgage insurance | 1.97× | Business & Career |
| ABC 7 Chicago | 1.86× | Movies & TV |
| JTV (Indonesia) | 2.17× | |
| Arnold Palmer | 2.49× | Sports |
| CAC 40 | 2.1× | Business & Career |
| Erie County, New York | 3.74× | Travel & Leisure |
| Sears | 1.56× | Shopping |
| Buying a House | 2.56× | Home & Garden |
| CAC 40 | 1.92× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 3.43 |
| Convenience Orientation | PREMIUM | 1.86 |
| Individualism | JOY | 1.71 |
| Early Adopter Mentality | POWER | 1.66 |
| Price Sensitivity | PREMIUM | 1.47 |
| Urban Lifestyle | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 14.9% |
| United States | 13.8% |
| Italy | 11.5% |
See Desktop environment audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Desktop environment have in United States?
Desktop environment has an estimated audience of 528,755 people in United States, concentrated in California and Texas.
What is the gender split and age of Desktop environment fans?
36.3% of Desktop environment fans are female, 63.7% are male, with an average age of 39.2 years.
Which brands do Desktop environment fans like most?
Desktop environment fans show strongest brand affinity for Nationality (4.18×), Dog breed (1.63×), and Whataburger (1.6×) over the country average.
Where do Desktop environment fans live in United States?
Desktop environment fans in United States are most concentrated in California (reach 25,541), Texas (reach 18,519), and New York (reach 12,022). These three regions account for the largest share of the active audience.
What other brands do Desktop environment fans also like?
Beyond Desktop environment itself, the audience over-indexes on Dog breed (1.63×), Whataburger (1.6×), Minnesota (1.53×), and Pillow (1.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Desktop environment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.