Rascasse Audience Intelligence

Die Another Day Audience in United States

A data profile of the people who buy, follow and care about Die Another Day in United States — modelled from more than twelve digital signal sources. Die Another Day has an estimated audience of 531,114 people in United States.

#91among Action in United States#3088among Movie / TV Show / Series in United States#6593in Movies & TV

The average Die Another Day fan in United States is 45.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Secret society, Crime fiction, Crazy, Stupid, Love., with strongest over-indexing on Secret society (32.39× the country average).

Demographically, the Die Another Day audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Die Another Day fan in United States is more male, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Secret society.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Die Another Day profile in United States.

Audience size
531K
in United States
Gender
40.3%♀
59.7% male
Age
45.8
average years
Country rank
#35378
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Die Another Day viewers

40.3% are female, 59.7% are male, average age 45.8.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Die Another Day audience in United States
MetricValue
Female40.3%
Male59.7%
Average age45.8
Estimated audience size531,114
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Die Another Day audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3914%
40-4919%
50+42%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Die Another Day audience comes from United States.

Worldwide audience distribution share by country for Die Another Day
CountryShare
United States29.3%
United Kingdom17.7%
France8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Die Another Day audience in United States is strongest.

Fig. 05

Top regions by affinity

Die Another Day fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~7K1.18×
02Oregon~7K1.17×
03Washington~10K1.16×
04Utah~5K1.16×
05Montana~2K1.16×
06Colorado~9K1.12×
07Alaska~1K1.12×
08Idaho~3K1.10×
09Vermont<1K1.09×
10Washington, District of Columbia~2K1.08×
11New Hampshire~2K1.07×
12Wisconsin~8K1.06×
13Minnesota~8K1.06×
14Missouri~8K1.05×
15Connecticut~5K1.04×
16Illinois~20K1.03×
17Virginia~10K1.02×
18California~60K1.01×
19Arizona~10K1.01×
20Massachusetts~10K1.01×
21Iowa~4K1.01×
22Kansas~4K1.01×
23New York~30K1.00×
24Tennessee~10K1.00×
25Indiana~9K1.00×
26Maine~2K1.00×
27Rhode Island~2K1.00×
28Maryland~8K0.99×
29Oklahoma~5K0.98×
30Ohio~10K0.96×
31Michigan~10K0.96×
32Nebraska~2K0.96×
33South Dakota~1K0.96×
34Florida~30K0.95×
35South Carolina~7K0.95×
36Arkansas~4K0.95×
37Hawaii~2K0.95×
38Pennsylvania~20K0.94×
39North Carolina~10K0.94×
40North Dakota<1K0.94×
41Alabama~7K0.93×
42New Mexico~2K0.93×
43Nevada~4K0.92×
44West Virginia~2K0.91×
45Georgia~10K0.90×
46New Jersey~10K0.90×
47Texas~40K0.89×
48Delaware~1K0.88×
49Mississippi~4K0.86×
50Louisiana~5K0.83×
Fig. 06

Affinity by region

Affinity by region — Die Another Day, United States
0.83×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Die Another Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Die Another Day audience
#·InterestCategoryAffinity×
01Secret societyPolitics & Society32.39×
02Crazy, Stupid, Love.Movies & TV12.01×
03International educationBusiness & Career9.91×
04Buffy the Vampire SlayerMovies & TV9.59×
05El PaísNews8.56×
06Crime fictionLiterature7.14×
07Graphic novelLiterature4.24×
08romantic comediesMovies & TV3.90×
09Dylan O'BrienMovies & TV3.87×
10Detective fictionLiterature3.86×
11RumFood & Beverages3.47×
12Web serverTechnology & Electronics3.43×
13VodkaFood & Beverages3.39×
14RadioTechnology & Electronics2.56×
15CupcakeFood & Beverages2.55×
16Spanish languagePolitics & Society2.45×
17Las VegasTravel & Leisure1.91×
18Planet FitnessSports1.77×
19Wendy'sFood & Beverages1.77×
20SupermanMovies & TV1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Die Another Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Die Another Day audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.30×
SpiritualityBALANCE1.88×
Community OrientationOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Die Another Day audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.78×
Family OrientationCONSERVATISM0.80×
Quality AwarenessPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Die Another Day have in United States?

Die Another Day has an estimated audience of 531,114 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Die Another Day viewers?

40.3% of Die Another Day fans are female, 59.7% are male, with an average age of 45.8 years.

03

Which brands do Die Another Day fans like most?

Die Another Day fans show strongest brand affinity for Secret society (32.39×), Crime fiction (7.14×), and Crazy, Stupid, Love. (12.01×) over the country average.

04

Where do Die Another Day fans live in United States?

Die Another Day fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Die Another Day fans also like?

Beyond Die Another Day itself, the audience over-indexes on Crime fiction (7.14×), Crazy, Stupid, Love. (12.01×), Superman (1.68×), and Buffy the Vampire Slayer (9.59×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Die Another Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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