Disney Dining Audience in United States
Disney Dining has an estimated audience of 362,617 people in United States. 71.7% are female, 28.3% are male, average age 42.3. Top brand affinities: Harrison Ford, Autism Awareness, MSN, Diabetes mellitus awareness, Kirsten Dunst.
Top brand affinities include Harrison Ford, Autism Awareness, MSN, with strongest over-indexing on Harrison Ford (24.88× the country average). Demographically, the Disney Dining audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
Category: Travel & Leisure · Type: Brand
Demographics of Disney Dining fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 42.3 |
| Estimated audience size | 362,617 |
Audience persona
The typical Disney Dining fan in United States is more female, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Harrison Ford.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harrison Ford | 24.88× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| MSN | 7.52× | News |
| Diabetes mellitus awareness | 12.48× | Health |
| Kirsten Dunst | 18.93× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Stitch! | 13.09× | Movies & TV |
| BTS | 14.74× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Mickey Mouse Clubhouse | 16.27× | Movies & TV |
| Magic Kingdom | 10.81× | Games |
| Catherine O'Hara | 5.55× | Movies & TV |
| Karen Gillan | 15.22× | Movies & TV |
| Disney Store | 8.01× | Shopping |
| Diaper bag | 5.15× | Kids & Family |
| Carrie Fisher | 13.47× | Movies & TV |
| Anna Faris | 11.26× | Movies & TV |
| Kelly Osbourne | 7.42× | Music & Radio |
| Michael Rooker | 17.99× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.42 |
| Community Orientation | OPEN | 1.32 |
| Pet Ownership | JOY | 1.29 |
| Creativity | OPEN | 1.27 |
| Travelling | THRILL | 1.26 |
| Family Orientation | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.4% |
| United Kingdom | 4.7% |
| Canada | 2.1% |
See Disney Dining audiences in other countries
More Travel & Leisure audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Disney Dining. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.