Disney Dining Audience in United States
Disney Dining has an estimated audience of 362,617 people in United States. 71.7% are female, 28.3% are male, average age 42.3. Top brand affinities: Home staging, Alaska, Product design, Urban Outfitters, JDSU.
Top brand affinities include Home staging, Alaska, Product design, with strongest over-indexing on Home staging (6.7× the country average). Demographically, the Disney Dining audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
Category: Travel & Leisure · Type: Brand
Demographics of Disney Dining fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 42.3 |
| Estimated audience size | 362,617 |
Audience persona
The typical Disney Dining fan in United States is more female, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Home staging.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home staging | 6.7× | Home & Garden |
| Alaska | 2.14× | Travel & Leisure |
| Product design | 2.19× | Business & Career |
| Urban Outfitters | 2.07× | Shopping |
| JDSU | 3.07× | Business & Career |
| Saving | 2.73× | Business & Career |
| Hawthorn Football Club | 16.78× | Sports |
| Pillow | 1.86× | Home & Garden |
| UK garage | 3.87× | Music & Radio |
| Riedel (glass manufacturer) | 17.99× | Home & Garden |
| Goop | 3.3× | Internet & Social Media |
| edureka | 22.49× | Business & Career |
| Electrolyte | 2.89× | Health |
| Voter registration | 2.93× | Politics & Society |
| Staycation | 1.9× | Home & Garden |
| Nebraska Cornhuskers football | 2.01× | Sports |
| Sinaloa | 1.96× | Travel & Leisure |
| Wok | 3.44× | Food & Beverages |
| Kasik | 5.86× | Travel & Leisure |
| Mothercare | 1.56× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.42 |
| Community Orientation | OPEN | 1.32 |
| Pet Ownership | JOY | 1.29 |
| Creativity | OPEN | 1.27 |
| Travelling | THRILL | 1.26 |
| Family Orientation | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.4% |
| United Kingdom | 4.7% |
| Canada | 2.1% |
See Disney Dining audiences in other countries
More Travel & Leisure audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Disney Dining. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.