Divine Mercy Audience in United States

Divine Mercy logo

Divine Mercy has an estimated audience of 951,757 people in United States. 69.3% are female, 30.7% are male, average age 48.0. Top regions: Texas, California, Indiana. Top brand affinities: Keene, New Hampshire, Grace Slick, Nationality, headspace, Wok.

The average Divine Mercy fan in United States is 48.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Indiana. Top brand affinities include Keene, New Hampshire, Grace Slick, Nationality, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Divine Mercy audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Divine Mercy fans

Demographic split for Divine Mercy audience in United States
MetricValue
Female69.3%
Male30.7%
Average age48.0
Estimated audience size951,757

Audience persona

The typical Divine Mercy fan in United States is more female, around 48.0 years old, with strong Spirituality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Divine Mercy in United States
RegionReachAffinity
Texas131,8521.61×
California128,5771.23×
Indiana81,1054.66×
Florida56,1660.87×
New York54,0461.02×
Louisiana44,1603.6×
Pennsylvania40,0211.25×
Illinois33,9691.07×
Michigan30,0941.21×
New Jersey26,3711.09×
Ohio24,6590.84×
Massachusetts24,1241.29×
Arizona19,7211.01×
Maryland18,3781.12×
Virginia16,1320.7×
North Carolina15,7320.55×
Alabama15,5141.17×
Georgia15,1630.52×
Wisconsin14,4701.01×
Washington13,9310.73×
Missouri11,8220.77×
Minnesota11,3810.83×
Colorado10,7880.72×
Connecticut10,6531.12×
Kansas10,0401.34×
New Mexico9,5732.01×
Tennessee9,3420.49×
Nevada8,4580.92×
Kentucky7,8720.66×
Oregon6,7610.62×
Nebraska6,7191.41×
South Carolina6,6030.46×
Hawaii6,3101.54×
Oklahoma6,0400.57×
Iowa6,0280.77×
Arkansas4,2710.54×
New Hampshire4,1511.11×
Mississippi4,0270.51×
Rhode Island2,9990.99×
Maine2,7300.8×
Utah2,4480.29×
Idaho2,3440.49×
South Dakota2,0600.94×
North Dakota2,0481.05×
Washington, District of Columbia1,9960.7×
West Virginia1,8380.41×
Montana1,5720.6×
Delaware1,3050.5×
Alaska8690.43×
Wyoming8260.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Divine Mercy audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Grace Slick16.17×Music & Radio
Nationality3.73×Politics & Society
headspace16.18×Health
Wok10.86×Food & Beverages
Goop8.18×Internet & Social Media
Governor of Michigan11.11×Politics & Society
Google Home8.64×Technology & Electronics
Cherish (group)13.96×Music & Radio
Ira Glass20.93×Music & Radio
Hibachi8.71×Food & Beverages
TV Fanatic9.9×Movies & TV
Fairy godmother6.65×Literature
Goma15.43×Travel & Leisure
Hardik Pandya12.62×Sports
Cryptic crossword12.72×Technology & Electronics
El Paso County, Colorado10.45×Travel & Leisure
Kikar HaShabbat11.96×News
Hemnet9.09×Home & Garden
Parral, Chihuahua10.05×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Divine Mercy audience
TraitClusterScore
SpiritualityBALANCE2.3
PatriotismCONSERVATISM1.29
TravellingTHRILL1.18
Need for SecurityCONSERVATISM1.15
MindfulnessBALANCE1.14
Quality AwarenessPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Divine Mercy
CountryShare
United States23.0%
Philippines11.3%
Brazil10.4%

See Divine Mercy audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Divine Mercy have in United States?

Divine Mercy has an estimated audience of 951,757 people in United States, concentrated in Texas and California.

What is the gender split and age of Divine Mercy fans?

69.3% of Divine Mercy fans are female, 30.7% are male, with an average age of 48.0 years.

Which brands do Divine Mercy fans like most?

Divine Mercy fans show strongest brand affinity for Keene, New Hampshire (675×), Grace Slick (16.17×), and Nationality (3.73×) over the country average.

Where do Divine Mercy fans live in United States?

Divine Mercy fans in United States are most concentrated in Texas (reach 131,852), California (reach 128,577), and Indiana (reach 81,105). These three regions account for the largest share of the active audience.

What other brands do Divine Mercy fans also like?

Beyond Divine Mercy itself, the audience over-indexes on Grace Slick (16.17×), Nationality (3.73×), headspace (16.18×), and Wok (10.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Divine Mercy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.