A data profile of the people who buy, follow and care about Divine Mercy in United States — modelled from more than twelve digital signal sources. Divine Mercy has an estimated audience of 951,757 people in United States.
The average Divine Mercy fan in United States is 48.0 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Indiana.
Top brand affinities include Milwaukee Brewers, Catholic Church, Detroit Tigers, with strongest over-indexing on Milwaukee Brewers (7.59× the country average).
Demographically, the Divine Mercy audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Divine Mercy fan in United States is more female, around 48.0 years old, with strong Spirituality tendencies and a notable affinity for Milwaukee Brewers.
The key figures that characterise the Divine Mercy profile in United States.
69.3% are female, 30.7% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 48.0 |
| Estimated audience size | 951,757 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 9% | |
| 30-39 | 15% | |
| 40-49 | 26% | |
| 50+ | 43% |
of the worldwide Divine Mercy audience comes from United States.
| Country | Share |
|---|---|
| United States | 23.0% |
| Philippines | 11.3% |
| Brazil | 10.4% |
Where the Divine Mercy audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Indiana | ~70K | 4.05× | |
| 02 | Louisiana | ~40K | 3.34× | |
| 03 | New Mexico | ~9K | 1.92× | |
| 04 | Texas | ~100K | 1.54× | |
| 05 | Hawaii | ~6K | 1.44× | |
| 06 | Kansas | ~10K | 1.38× | |
| 07 | Nebraska | ~6K | 1.31× | |
| 08 | Pennsylvania | ~40K | 1.24× | |
| 09 | Massachusetts | ~20K | 1.21× | |
| 10 | Connecticut | ~10K | 1.21× | |
| 11 | California | ~100K | 1.20× | |
| 12 | Michigan | ~30K | 1.19× | |
| 13 | Alabama | ~20K | 1.17× | |
| 14 | New Jersey | ~30K | 1.10× | |
| 15 | New Hampshire | ~4K | 1.10× | |
| 16 | North Dakota | ~2K | 1.09× | |
| 17 | Maryland | ~20K | 1.08× | |
| 18 | Illinois | ~30K | 1.07× | |
| 19 | Wisconsin | ~20K | 1.07× | |
| 20 | Arizona | ~20K | 1.02× | |
| 21 | Rhode Island | ~3K | 1.02× | |
| 22 | New York | ~50K | 1.00× | |
| 23 | South Dakota | ~2K | 0.99× | |
| 24 | Nevada | ~9K | 0.93× | |
| 25 | Florida | ~60K | 0.91× | |
| 26 | Minnesota | ~10K | 0.88× | |
| 27 | Iowa | ~7K | 0.86× | |
| 28 | Ohio | ~20K | 0.85× | |
| 29 | Washington, District of Columbia | ~2K | 0.85× | |
| 30 | Maine | ~3K | 0.84× | |
| 31 | Colorado | ~10K | 0.80× | |
| 32 | Alaska | ~2K | 0.80× | |
| 33 | Montana | ~2K | 0.78× | |
| 34 | Vermont | ~1K | 0.78× | |
| 35 | Missouri | ~10K | 0.77× | |
| 36 | Delaware | ~2K | 0.74× | |
| 37 | Arkansas | ~6K | 0.72× | |
| 38 | Virginia | ~20K | 0.71× | |
| 39 | Kentucky | ~8K | 0.71× | |
| 40 | Washington | ~10K | 0.70× | |
| 41 | West Virginia | ~3K | 0.70× | |
| 42 | Mississippi | ~5K | 0.68× | |
| 43 | Idaho | ~3K | 0.68× | |
| 44 | Oklahoma | ~7K | 0.66× | |
| 45 | Oregon | ~7K | 0.64× | |
| 46 | Georgia | ~20K | 0.59× | |
| 47 | North Carolina | ~20K | 0.57× | |
| 48 | South Carolina | ~8K | 0.55× | |
| 49 | Tennessee | ~10K | 0.54× | |
| 50 | Utah | ~4K | 0.49× |
The strongest cross-interests of the Divine Mercy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | St. Peter's Basilica | Travel & Leisure | 16.43× | ||
| 02 | Milwaukee Brewers | Sports | 7.59× | ||
| 03 | Pittsburgh Pirates | Sports | 6.26× | ||
| 04 | Web server | Technology & Electronics | 5.61× | ||
| 05 | New Testament | Politics & Society | 5.55× | ||
| 06 | Catholic Church | Politics & Society | 5.24× | ||
| 07 | Detroit Tigers | Sports | 4.83× | ||
| 08 | Judaism | Politics & Society | 3.51× | ||
| 09 | Microwave oven | Home & Garden | 2.68× | ||
| 10 | Five Below | Shopping | 2.47× | ||
| 11 | Nostalgia | Home & Garden | 2.38× | ||
| 12 | Tradition | Politics & Society | 2.31× | ||
| 13 | Bible | Politics & Society | 2.31× | ||
| 14 | Radio | Technology & Electronics | 2.15× | ||
| 15 | Jesus | Politics & Society | 2.14× | ||
| 16 | Genetics | Kids & Family | 2.03× | ||
| 17 | Walgreens | Shopping | 1.74× | ||
| 18 | Dollar General | Shopping | 1.71× | ||
| 19 | Flower | Home & Garden | 1.56× | ||
| 20 | Health care | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 3.24× | |
| Patriotism | CONSERVATISM | 2.53× | |
| Tradition | CONSERVATISM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.48× | |
| Extroversion | THRILL | 0.65× | |
| Design Affinity | PREMIUM | 0.68× |
Divine Mercy has an estimated audience of 951,757 people in United States, concentrated in Texas and California.
69.3% of Divine Mercy fans are female, 30.7% are male, with an average age of 48.0 years.
Divine Mercy fans show strongest brand affinity for Milwaukee Brewers (7.59×), Catholic Church (5.24×), and Detroit Tigers (4.83×) over the country average.
Divine Mercy fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Indiana (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Divine Mercy itself, the audience over-indexes on Catholic Church (5.24×), Detroit Tigers (4.83×), St. Peter's Basilica (16.43×), and Pittsburgh Pirates (6.26×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Divine Mercy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.