A data profile of the people who buy, follow and care about Don Rickles in United States — modelled from more than twelve digital signal sources. Don Rickles has an estimated audience of 1,586,683 people in United States.
The average Don Rickles fan in United States is 46.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include FedEx, QVC, Weather forecasting, with strongest over-indexing on FedEx (4.97× the country average).
Demographically, the Don Rickles audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Don Rickles fan in United States is more male, around 46.8 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.
The key figures that characterise the Don Rickles profile in United States.
44.4% are female, 55.6% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 46.8 |
| Estimated audience size | 1,586,683 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Don Rickles audience comes from United States.
| Country | Share |
|---|---|
| United States | 64.3% |
| United Kingdom | 10.4% |
| Canada | 6.3% |
Where the Don Rickles audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Hampshire | ~7K | 1.27× | |
| 02 | Pennsylvania | ~60K | 1.25× | |
| 03 | Rhode Island | ~6K | 1.25× | |
| 04 | New Jersey | ~40K | 1.21× | |
| 05 | Massachusetts | ~30K | 1.18× | |
| 06 | Connecticut | ~20K | 1.18× | |
| 07 | New York | ~90K | 1.17× | |
| 08 | Ohio | ~50K | 1.17× | |
| 09 | Illinois | ~50K | 1.12× | |
| 10 | Michigan | ~40K | 1.12× | |
| 11 | Maine | ~6K | 1.12× | |
| 12 | Missouri | ~20K | 1.10× | |
| 13 | West Virginia | ~7K | 1.09× | |
| 14 | Indiana | ~30K | 1.08× | |
| 15 | Wisconsin | ~20K | 1.08× | |
| 16 | Iowa | ~10K | 1.07× | |
| 17 | Arizona | ~30K | 1.03× | |
| 18 | Tennessee | ~30K | 1.03× | |
| 19 | Minnesota | ~20K | 1.03× | |
| 20 | Nevada | ~10K | 1.03× | |
| 21 | Kentucky | ~20K | 1.02× | |
| 22 | Kansas | ~10K | 1.02× | |
| 23 | North Dakota | ~3K | 1.02× | |
| 24 | Oklahoma | ~20K | 1.01× | |
| 25 | Nebraska | ~7K | 1.00× | |
| 26 | Idaho | ~7K | 1.00× | |
| 27 | Delaware | ~4K | 0.99× | |
| 28 | Arkansas | ~10K | 0.98× | |
| 29 | Vermont | ~2K | 0.97× | |
| 30 | California | ~100K | 0.96× | |
| 31 | New Mexico | ~7K | 0.96× | |
| 32 | South Dakota | ~3K | 0.96× | |
| 33 | Florida | ~90K | 0.95× | |
| 34 | Montana | ~4K | 0.95× | |
| 35 | South Carolina | ~20K | 0.94× | |
| 36 | Oregon | ~10K | 0.93× | |
| 37 | North Carolina | ~40K | 0.91× | |
| 38 | Maryland | ~20K | 0.91× | |
| 39 | Alabama | ~20K | 0.91× | |
| 40 | Virginia | ~30K | 0.89× | |
| 41 | Washington | ~20K | 0.89× | |
| 42 | Louisiana | ~20K | 0.89× | |
| 43 | Alaska | ~3K | 0.87× | |
| 44 | Texas | ~100K | 0.86× | |
| 45 | Utah | ~10K | 0.86× | |
| 46 | Mississippi | ~10K | 0.85× | |
| 47 | Colorado | ~20K | 0.84× | |
| 48 | Georgia | ~30K | 0.80× | |
| 49 | Hawaii | ~5K | 0.76× | |
| 50 | Washington, District of Columbia | ~3K | 0.75× |
The strongest cross-interests of the Don Rickles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ExxonMobil | Cars & Mobility | 10.00× | ||
| 02 | Lottery | Games | 7.70× | ||
| 03 | Weather forecasting | Home & Garden | 6.30× | ||
| 04 | QVC | Movies & TV | 6.20× | ||
| 05 | FedEx | Business & Career | 4.97× | ||
| 06 | Renewable energy | Business & Career | 4.21× | ||
| 07 | Vehicle insurance | Cars & Mobility | 3.95× | ||
| 08 | Sustainable energy | Home & Garden | 3.75× | ||
| 09 | Puzzle video games | Games | 3.67× | ||
| 10 | Solar energy | Home & Garden | 3.33× | ||
| 11 | Mortgage loans | Business & Career | 3.24× | ||
| 12 | Subway | Food & Beverages | 3.12× | ||
| 13 | TV game shows | Movies & TV | 3.08× | ||
| 14 | Card games | Games | 2.97× | ||
| 15 | Britney Spears | Music & Radio | 2.92× | ||
| 16 | Pizza Hut | Food & Beverages | 2.82× | ||
| 17 | Discount stores | Shopping | 2.80× | ||
| 18 | McDonald's | Food & Beverages | 2.49× | ||
| 19 | Internet & Social Media | 2.31× | |||
| 20 | Furniture | Home & Garden | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.08× | |
| Convenience Orientation | PREMIUM | 2.87× | |
| Price Sensitivity | PREMIUM | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.46× | |
| Risk Appetite | THRILL | 0.47× | |
| Luxury Orientation | PREMIUM | 0.51× |
Don Rickles has an estimated audience of 1,586,683 people in United States, concentrated in California and Texas.
44.4% of Don Rickles fans are female, 55.6% are male, with an average age of 46.8 years.
Don Rickles fans show strongest brand affinity for FedEx (4.97×), QVC (6.2×), and Weather forecasting (6.3×) over the country average.
Don Rickles fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Don Rickles itself, the audience over-indexes on QVC (6.2×), Weather forecasting (6.3×), Lottery (7.7×), and Mortgage loans (3.24×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Don Rickles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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