Earth science Audience in United States

Earth science logo

Earth science has an estimated audience of 4,036,535 people in United States. 55.3% are female, 44.7% are male, average age 42.4. Top regions: New York, California, Florida. Top brand affinities: Nationality, 3D printing, Urban Outfitters, Nebraska Cornhuskers football, Whataburger.

The average Earth science fan in United States is 42.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Nationality, 3D printing, Urban Outfitters, with strongest over-indexing on Nationality (3.78× the country average). Demographically, the Earth science audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Field of study

Demographics of Earth science fans

Demographic split for Earth science audience in United States
MetricValue
Female55.3%
Male44.7%
Average age42.4
Estimated audience size4,036,535

Audience persona

The typical Earth science fan in United States is more female, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Earth science in United States
RegionReachAffinity
New York538,3902.39×
California502,1551.13×
Florida295,7501.08×
Texas269,6770.78×
Virginia172,8481.76×
North Carolina137,8231.13×
Georgia137,5981.11×
Illinois131,5500.98×
Pennsylvania114,1340.84×
Michigan109,2561.04×
Ohio100,7790.81×
Arizona88,9721.08×
Washington80,0070.99×
New Jersey77,6640.76×
Indiana76,5321.04×
South Carolina73,5771.21×
Maryland73,2401.06×
Massachusetts67,0340.84×
Tennessee64,7610.8×
Missouri62,8600.97×
Minnesota60,0571.04×
Wisconsin55,9660.92×
Colorado54,8030.86×
Alabama51,8590.92×
Louisiana49,6890.95×
Oregon47,2051.02×
Oklahoma46,3461.03×
Mississippi37,2571.12×
Arkansas34,9791.05×
Nevada34,3940.88×
Connecticut33,7890.83×
Kentucky33,6660.67×
Utah33,2030.92×
Kansas27,4410.86×
Iowa25,7440.77×
Idaho22,5931.12×
West Virginia22,3691.19×
Hawaii20,9661.21×
New Mexico19,3570.96×
Nebraska17,2020.85×
Maine13,8960.96×
New Hampshire13,8230.87×
Montana13,0741.17×
Washington, District of Columbia11,3280.93×
Alaska10,4641.21×
North Dakota9,9351.2×
Rhode Island8,3430.65×
Delaware8,2180.74×
South Dakota6,3020.68×
Wyoming5,6550.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Earth science audience
BrandAffinityCategory
Nationality3.78×Politics & Society
3D printing3.41×Technology & Electronics
Urban Outfitters2.28×Shopping
Nebraska Cornhuskers football3.87×Sports
Whataburger1.89×Food & Beverages
Collectable1.69×Kids & Family
Mustard seed9.3×Food & Beverages
Israel1.98×Travel & Leisure
Natural rubber1.92×Cars & Mobility
Minnesota1.56×Travel & Leisure
Progressive rock1.88×Music & Radio
Pillow1.84×Home & Garden
Home staging3.94×Home & Garden
Jesse Plemons2.34×Movies & TV
Bank account1.64×Business & Career
Nasal cavity4.64×Health
Glossier2.91×Beauty & Wellness
This Is Spinal Tap4.42×Movies & TV
Steampunk2.64×Fashion & Accessoires
Wikia1.76×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Earth science audience
TraitClusterScore
PatriotismCONSERVATISM2.15
IndividualismJOY1.9
SpiritualityBALANCE1.85
SustainabilityBALANCE1.75
MindfulnessBALANCE1.71
Urban LifestyleOPEN1.69

Worldwide distribution

Worldwide audience distribution share by country for Earth science
CountryShare
United States28.0%
Italy9.9%
Brazil5.3%

See Earth science audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Earth science have in United States?

Earth science has an estimated audience of 4,036,535 people in United States, concentrated in New York and California.

What is the gender split and age of Earth science fans?

55.3% of Earth science fans are female, 44.7% are male, with an average age of 42.4 years.

Which brands do Earth science fans like most?

Earth science fans show strongest brand affinity for Nationality (3.78×), 3D printing (3.41×), and Urban Outfitters (2.28×) over the country average.

Where do Earth science fans live in United States?

Earth science fans in United States are most concentrated in New York (reach 538,390), California (reach 502,155), and Florida (reach 295,750). These three regions account for the largest share of the active audience.

What other brands do Earth science fans also like?

Beyond Earth science itself, the audience over-indexes on 3D printing (3.41×), Urban Outfitters (2.28×), Nebraska Cornhuskers football (3.87×), and Whataburger (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Earth science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.