Editor-in-chief Audience in United States
Editor-in-chief has an estimated audience of 1,087,647 people in United States. 49.8% are female, 50.2% are male, average age 48.7. Top brand affinities: Staycation, Halsey, Oregon, Urban Outfitters, Natural rubber, Israel.
Top brand affinities include Staycation, Halsey, Oregon, Urban Outfitters, with strongest over-indexing on Staycation (10.61× the country average). Demographically, the Editor-in-chief audience skews balanced with an average age of 48.7, and over-indexes on personality traits such as Patriotism, Design Affinity.
Category: News · Type: Topic
Demographics of Editor-in-chief fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 48.7 |
| Estimated audience size | 1,087,647 |
Audience persona
The typical Editor-in-chief fan in United States is balanced, around 48.7 years old, with strong Patriotism tendencies and a notable affinity for Staycation.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Staycation | 10.61× | Home & Garden |
| Halsey, Oregon | 16.2× | Travel & Leisure |
| Urban Outfitters | 2.87× | Shopping |
| Natural rubber | 2.07× | Cars & Mobility |
| Israel | 2.05× | Travel & Leisure |
| Layne Staley | 4.79× | Music & Radio |
| University at Albany, SUNY | 16.2× | Business & Career |
| Jingoism | 1.52× | Politics & Society |
| Regional styles of Mexican music | 1.81× | Music & Radio |
| Fat Albert (film) | 5.45× | Movies & TV |
| Jeep Wagoneer | 3.51× | Cars & Mobility |
| Corona (band) | 3.48× | Music & Radio |
| Home Bargains | 6.67× | Shopping |
| Historic site | 2.4× | Arts & Culture |
| Mothercare | 1.81× | Kids & Family |
| JDSU | 1.69× | Business & Career |
| Jezebel (film) | 3.72× | Movies & TV |
| Kendra Scott | 1.56× | Fashion & Accessoires |
| Home staging | 2.71× | Home & Garden |
| Voter registration | 2.39× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.21 |
| Design Affinity | PREMIUM | 2.09 |
| Need for Security | CONSERVATISM | 1.63 |
| Career Orientation | POWER | 1.54 |
| Sustainability | BALANCE | 1.5 |
| Indulgence | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| Germany | 8.1% |
| Japan | 6.1% |
See Editor-in-chief audiences in other countries
More News audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Editor-in-chief. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.