Egg white Audience in United States

Egg white logo

Egg white has an estimated audience of 1,583,515 people in United States. 72.5% are female, 27.5% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, headspace, Grace Slick, Bank account.

The average Egg white fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Egg white audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Healthy Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Egg white fans

Demographic split for Egg white audience in United States
MetricValue
Female72.5%
Male27.5%
Average age41.3
Estimated audience size1,583,515

Audience persona

The typical Egg white fan in United States is more female, around 41.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Egg white in United States
RegionReachAffinity
California261,0501.5×
Texas175,5531.29×
Florida128,4931.2×
New York108,7411.23×
Illinois69,3931.32×
Georgia55,6221.14×
Pennsylvania54,2561.02×
North Carolina53,0331.11×
Ohio52,1691.07×
Michigan49,5631.2×
New Jersey47,2071.17×
Virginia40,4561.05×
Massachusetts33,5491.08×
Tennessee33,4911.05×
Washington32,7501.03×
Indiana31,4631.09×
Maryland30,6311.13×
Arizona30,3440.94×
Missouri26,1691.03×
South Carolina23,8951×
Colorado23,6170.95×
Wisconsin23,5990.99×
Louisiana22,8341.12×
Minnesota22,5210.99×
Alabama21,7110.98×
Kentucky21,1991.07×
Oklahoma18,3451.04×
Connecticut17,8341.12×
Oregon16,7250.92×
Nevada16,6381.09×
Arkansas13,6671.05×
Utah13,4070.95×
Mississippi12,9941×
Iowa12,5340.96×
Kansas12,3150.99×
Nebraska7,9201×
Hawaii7,1861.06×
Idaho6,9150.87×
New Mexico6,7820.85×
West Virginia5,3380.72×
New Hampshire5,1070.82×
Rhode Island4,8510.96×
Delaware4,5071.03×
Washington, District of Columbia4,2560.89×
Maine3,9830.7×
South Dakota3,2150.88×
North Dakota2,8980.89×
Montana2,7950.64×
Alaska2,1710.64×
Vermont1,7030.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Egg white audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop11.05×Internet & Social Media
headspace16.61×Health
Grace Slick13.73×Music & Radio
Bank account3.84×Business & Career
Governor of Michigan10.84×Politics & Society
Natural rubber3.02×Cars & Mobility
Wok8.87×Food & Beverages
Google Home8.46×Technology & Electronics
Cherish (group)12.96×Music & Radio
Hibachi8.83×Food & Beverages
Collectable1.64×Kids & Family
Grinch4.03×Movies & TV
Fairy godmother7.38×Literature
Hardik Pandya13.73×Sports
Guitarist (magazine)9.93×Music & Radio
National Paralympic Committee19.94×Sports
Mothercare2.67×Kids & Family
Cryptic crossword12.12×Technology & Electronics
Vocal harmony3.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Egg white audience
TraitClusterScore
Healthy LifestyleBALANCE2.95
DIY MentalityTHRILL2.12
Design AffinityPREMIUM1.83
IndulgenceJOY1.62
SustainabilityBALANCE1.56
Sports ActivityPOWER1.44

Worldwide distribution

Worldwide audience distribution share by country for Egg white
CountryShare
United States42.0%
Japan4.5%
United Kingdom4.1%

See Egg white audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Egg white have in United States?

Egg white has an estimated audience of 1,583,515 people in United States, concentrated in California and Texas.

What is the gender split and age of Egg white fans?

72.5% of Egg white fans are female, 27.5% are male, with an average age of 41.3 years.

Which brands do Egg white fans like most?

Egg white fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (11.05×), and headspace (16.61×) over the country average.

Where do Egg white fans live in United States?

Egg white fans in United States are most concentrated in California (reach 261,050), Texas (reach 175,553), and Florida (reach 128,493). These three regions account for the largest share of the active audience.

What other brands do Egg white fans also like?

Beyond Egg white itself, the audience over-indexes on Goop (11.05×), headspace (16.61×), Grace Slick (13.73×), and Bank account (3.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Egg white. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.