Rascasse Audience Intelligence

Egg white Audience in United States

A data profile of the people who buy, follow and care about Egg white in United States — modelled from more than twelve digital signal sources. Egg white has an estimated audience of 1,583,515 people in United States.

#67among Sweet in United States#7106among Topic in United States#1015in Food & Beverages

The average Egg white fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anna Faris, Michael Rooker, Do it yourself (DIY), with strongest over-indexing on Anna Faris (11.47× the country average).

Demographically, the Egg white audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Healthy Lifestyle, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Egg white fan in United States is more female, around 41.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Anna Faris.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Egg white profile in United States.

Audience size
1.6M
in United States
Gender
72.5%♀
27.5% male
Age
41.3
average years
Country rank
#17051
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Egg white fans

72.5% are female, 27.5% are male, average age 41.3.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for Egg white audience in United States
MetricValue
Female72.5%
Male27.5%
Average age41.3
Estimated audience size1,583,515
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Egg white audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3920%
40-4925%
50+23%
Fig. 04

Worldwide distribution

41.9%

of the worldwide Egg white audience comes from United States.

Worldwide audience distribution share by country for Egg white
CountryShare
United States41.9%
Japan4.5%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Egg white audience in United States is strongest.

Fig. 05

Top regions by affinity

Egg white fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.36×
02Texas~200K1.24×
03Illinois~60K1.21×
04New Jersey~50K1.20×
05Florida~100K1.18×
06New York~100K1.18×
07Georgia~60K1.15×
08Connecticut~20K1.14×
09Michigan~50K1.13×
10Maryland~30K1.13×
11Louisiana~20K1.13×
12North Carolina~50K1.10×
13Massachusetts~30K1.08×
14Nevada~20K1.07×
15Virginia~40K1.06×
16Alabama~20K1.06×
17Hawaii~7K1.06×
18Delaware~5K1.06×
19Indiana~30K1.05×
20Mississippi~10K1.05×
21Arkansas~10K1.04×
22Kentucky~20K1.03×
23Rhode Island~5K1.03×
24Tennessee~30K1.02×
25Ohio~50K1.01×
26Oklahoma~20K1.01×
27Washington~30K1.00×
28South Carolina~20K1.00×
29Kansas~10K1.00×
30Nebraska~8K1.00×
31Pennsylvania~50K0.99×
32Arizona~30K0.98×
33Missouri~20K0.98×
34Wisconsin~20K0.97×
35Minnesota~20K0.97×
36Iowa~10K0.97×
37North Dakota~3K0.96×
38South Dakota~3K0.94×
39Utah~10K0.93×
40Oregon~20K0.92×
41Washington, District of Columbia~4K0.92×
42New Mexico~7K0.91×
43Idaho~7K0.89×
44New Hampshire~5K0.88×
45Colorado~20K0.87×
46Alaska~3K0.85×
47West Virginia~6K0.84×
48Montana~3K0.78×
49Maine~4K0.77×
50Vermont~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Egg white, United States
0.77×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Egg white audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Egg white audience
#·InterestCategoryAffinity×
01Michael RookerMovies & TV20.00×
02AmarettoFood & Beverages20.00×
03LimoncelloFood & Beverages20.00×
04SmuleMusic & Radio14.11×
05Anna FarisMovies & TV11.47×
06Baking powderFood & Beverages7.09×
07City BankBusiness & Career3.11×
08Non-alcoholic beverageFood & Beverages3.10×
09Online food orderingFood & Beverages2.73×
10Luxury real estateBusiness & Career2.45×
11GeneticsKids & Family2.35×
12IHOPFood & Beverages2.12×
13Hardware storeHome & Garden2.11×
14Do it yourself (DIY)Home & Garden2.01×
15Local foodFood & Beverages1.99×
16Trader Joe'sShopping1.96×
17Snack foodFood & Beverages1.80×
18IKEAHome & Garden1.57×
19Organic foodFood & Beverages1.53×
20WalgreensShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Egg white audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Egg white audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.66×
DIY MentalityTHRILL1.73×
IndulgenceJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Egg white audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.80×
Family OrientationCONSERVATISM0.81×
Quality AwarenessPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Egg white have in United States?

Egg white has an estimated audience of 1,583,515 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Egg white fans?

72.5% of Egg white fans are female, 27.5% are male, with an average age of 41.3 years.

03

Which brands do Egg white fans like most?

Egg white fans show strongest brand affinity for Anna Faris (11.47×), Michael Rooker (20×), and Do it yourself (DIY) (2.01×) over the country average.

04

Where do Egg white fans live in United States?

Egg white fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Egg white fans also like?

Beyond Egg white itself, the audience over-indexes on Michael Rooker (20×), Do it yourself (DIY) (2.01×), Trader Joe's (1.96×), and Genetics (2.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Egg white audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Egg white. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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