Elijah Craig Audience in United States

Elijah Craig has an estimated audience of 424,304 people in United States. 17.4% are female, 82.6% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Jim Beam, NASDAQ, Single malt whisky, Financial services, Single malt scotch.

The average Elijah Craig fan in United States is 43.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jim Beam, NASDAQ, Single malt whisky, with strongest over-indexing on Jim Beam (29.48× the country average). Demographically, the Elijah Craig audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Elijah Craig fans

Demographic split for Elijah Craig audience in United States
MetricValue
Female17.4%
Male82.6%
Average age43.1
Estimated audience size424,304

Audience persona

The typical Elijah Craig fan in United States is more male, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Jim Beam.

Top regions in United States

Top regions ranked by reach for Elijah Craig in United States
RegionReachAffinity
California32,6610.7×
Texas32,5310.89×
Florida24,3780.85×
North Carolina19,4791.53×
New York16,3770.69×
Kentucky16,1143.03×
Ohio15,9811.22×
Illinois14,4481.02×
Georgia13,7111.05×
Virginia13,2301.28×
Tennessee11,7141.38×
Pennsylvania11,5680.81×
Michigan10,5450.95×
Indiana10,2071.32×
Alabama9,8411.66×
South Carolina8,8021.38×
New Jersey8,6250.8×
Arizona8,3800.97×
Missouri7,6151.11×
Massachusetts7,1420.85×
Wisconsin7,1241.12×
Louisiana6,6881.22×
Washington6,6240.78×
Maryland6,5550.9×
Colorado6,4400.96×
Minnesota5,5200.91×
Oklahoma5,4491.16×
Oregon4,4890.92×
Arkansas4,0671.16×
Mississippi3,9481.13×
Iowa3,8391.1×
Connecticut3,7850.89×
Kansas3,6271.08×
Nevada3,4090.83×
Nebraska2,7731.3×
Utah1,9990.53×
West Virginia1,8280.93×
Idaho1,7750.83×
Hawaii1,5940.87×
New Mexico1,2890.61×
Washington, District of Columbia1,2530.98×
New Hampshire1,1760.7×
Maine1,0460.69×
Rhode Island9960.74×
Delaware9490.81×
Montana9340.79×
South Dakota8010.82×
Alaska7260.8×
North Dakota6460.74×
Vermont4780.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Elijah Craig audience
BrandAffinityCategory
Jim Beam29.48×Food & Beverages
NASDAQ7.94×Business & Career
Single malt whisky10.89×Food & Beverages
Financial services2.69×Business & Career
Single malt scotch12.66×Food & Beverages
Whisky3.24×Food & Beverages
Internet Movie Database4.39×Movies & TV
Malt whisky7.84×Food & Beverages
AutoZone2.04×Cars & Mobility
Total Wine & More4.62×Food & Beverages
Android (operating system)1.74×Technology & Electronics
PGA Tour2.48×Sports
Glenfiddich12.5×Food & Beverages
Irish whiskey5×Food & Beverages
The UPS Store2.09×Shopping
Kitchenware2.5×Home & Garden
Cocktail2.05×Food & Beverages
Golf1.62×Sports
Western Union3.7×Business & Career
Diesel engine3.81×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Elijah Craig audience
TraitClusterScore
Quality AwarenessPREMIUM2.51
Luxury OrientationPREMIUM1.74
IndulgenceJOY1.69
Early Adopter MentalityPOWER1.47
DIY MentalityTHRILL1.33
SustainabilityBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Elijah Craig
CountryShare
United States89.8%
United Kingdom1.7%
Japan1.5%

See Elijah Craig audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Elijah Craig have in United States?

Elijah Craig has an estimated audience of 424,304 people in United States, concentrated in California and Texas.

What is the gender split and age of Elijah Craig fans?

17.4% of Elijah Craig fans are female, 82.6% are male, with an average age of 43.1 years.

Which brands do Elijah Craig fans like most?

Elijah Craig fans show strongest brand affinity for Jim Beam (29.48×), NASDAQ (7.94×), and Single malt whisky (10.89×) over the country average.

Where do Elijah Craig fans live in United States?

Elijah Craig fans in United States are most concentrated in California (reach 32,661), Texas (reach 32,531), and Florida (reach 24,378). These three regions account for the largest share of the active audience.

What other brands do Elijah Craig fans also like?

Beyond Elijah Craig itself, the audience over-indexes on NASDAQ (7.94×), Single malt whisky (10.89×), Financial services (2.69×), and Single malt scotch (12.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Elijah Craig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.