Rascasse Audience Intelligence

Elijah Craig Target Market in United States

A data profile of the people who buy, follow and care about Elijah Craig in United States — modelled from more than twelve digital signal sources. Elijah Craig has an estimated audience of 423,275 people in United States.

#4172among Brand in United States#2126in Food & Beverages

The average Elijah Craig fan in United States is 43.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NASDAQ, Jim Beam, Single malt whisky, with strongest over-indexing on NASDAQ (11.88× the country average).

Demographically, the Elijah Craig audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Elijah Craig fan in United States is more male, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for NASDAQ.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Elijah Craig profile in United States.

Audience size
423K
in United States
Gender
17.4%♀
82.6% male
Age
43.1
average years
Country rank
#40316
Brand in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Elijah Craig

17.4% are female, 82.6% are male, average age 43.1.

Fig. 02

Gender split

17.4%
Female
82.6%
Male
Demographic split for Elijah Craig audience in United States
MetricValue
Female17.4%
Male82.6%
Average age43.1
Estimated audience size423,275
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Elijah Craig audience in United States
Age bracketShare%
16-195%
20-2920%
30-3927%
40-4925%
50+23%
Fig. 04

Worldwide distribution

89.5%

of the worldwide Elijah Craig audience comes from United States.

Worldwide audience distribution share by country for Elijah Craig
CountryShare
United States89.5%
United Kingdom1.7%
Japan1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Elijah Craig audience in United States is strongest.

Fig. 05

Top regions by affinity

Elijah Craig customers by region in United States
#RegionReachAffinity×
01Kentucky~20K2.93×
02Alabama~9K1.60×
03North Carolina~20K1.42×
04Tennessee~10K1.35×
05South Carolina~8K1.32×
06Indiana~10K1.27×
07Nebraska~3K1.25×
08Virginia~10K1.22×
09Louisiana~7K1.21×
10Ohio~20K1.19×
11Arkansas~4K1.17×
12Mississippi~4K1.16×
13Wisconsin~7K1.13×
14Missouri~8K1.10×
15Oklahoma~5K1.10×
16Iowa~4K1.05×
17Kansas~4K1.05×
18Georgia~10K1.01×
19West Virginia~2K1.01×
20Washington, District of Columbia~1K1.00×
21Michigan~10K0.98×
22Illinois~10K0.97×
23Arizona~8K0.96×
24Colorado~6K0.95×
25South Dakota<1K0.95×
26Maryland~7K0.92×
27Minnesota~6K0.92×
28Oregon~4K0.92×
29Hawaii~2K0.92×
30Alaska<1K0.91×
31Idaho~2K0.88×
32Delaware~1K0.88×
33North Dakota<1K0.88×
34Connecticut~4K0.87×
35Massachusetts~7K0.86×
36Florida~20K0.85×
37Rhode Island~1K0.85×
38Montana~1K0.85×
39Nevada~3K0.84×
40Texas~30K0.83×
41Pennsylvania~10K0.82×
42Maine~1K0.81×
43Vermont<1K0.81×
44New Hampshire~1K0.80×
45New Jersey~8K0.79×
46Washington~7K0.77×
47New Mexico~2K0.73×
48New York~20K0.69×
49California~30K0.66×
50Utah~2K0.58×
Fig. 06

Affinity by region

Affinity by region — Elijah Craig, United States
0.58×1.00×2.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Elijah Craig audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Elijah Craig audience
#·InterestCategoryAffinity×
01Jim BeamFood & Beverages33.51×
02Weber GrillsHome & Garden13.90×
03Single malt whiskyFood & Beverages12.19×
04Single malt scotchFood & Beverages12.11×
05NASDAQBusiness & Career11.88×
06Jack Daniel'sFood & Beverages9.85×
07Malt whiskyFood & Beverages9.59×
08Irish whiskeyFood & Beverages5.68×
09Sustainable energyHome & Garden4.91×
10Renewable energyBusiness & Career4.53×
11FedExBusiness & Career4.46×
12Masters TournamentSports4.14×
13Home automationTechnology & Electronics3.97×
14First class travelTravel & Leisure3.96×
15WhiskyFood & Beverages3.81×
16Solar energyHome & Garden3.23×
17Financial servicesBusiness & Career3.06×
18Mortgage loansBusiness & Career2.79×
19SubwayFood & Beverages2.15×
20Android (operating system)Technology & Electronics1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Elijah Craig audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Elijah Craig audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.51×
Convenience OrientationPREMIUM2.02×
PatriotismCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Elijah Craig audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.57×
CreativityOPEN0.59×
Healthy LifestyleBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Elijah Craig's target market in United States?

Elijah Craig's target market in United States covers an estimated 423,275 people, concentrated in California and Texas.

02

What is the gender split and age of Elijah Craig customers?

17.4% of the Elijah Craig audience are female, 82.6% are male, with an average age of 43.1 years.

03

Which brands do Elijah Craig fans like most?

Elijah Craig fans show strongest brand affinity for NASDAQ (11.88×), Jim Beam (33.51×), and Single malt whisky (12.19×) over the country average.

04

Where do Elijah Craig fans live in United States?

Elijah Craig fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Elijah Craig fans also like?

Beyond Elijah Craig itself, the audience over-indexes on Jim Beam (33.51×), Single malt whisky (12.19×), FedEx (4.46×), and Renewable energy (4.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Elijah Craig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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