Empty Nest Audience in United States

Empty Nest logo

Empty Nest has an estimated audience of 425,873 people in United States. 62.3% are female, 37.7% are male, average age 50.0. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Indeed.com, Google Maps, Diane Keaton, Google News.

The average Empty Nest fan in United States is 50.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Indeed.com, Google Maps, with strongest over-indexing on Capital One (16.22× the country average). Demographically, the Empty Nest audience skews more female with an average age of 50.0, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Empty Nest fans

Demographic split for Empty Nest audience in United States
MetricValue
Female62.3%
Male37.7%
Average age50.0
Estimated audience size425,873

Audience persona

The typical Empty Nest fan in United States is more female, around 50.0 years old, with strong Quality Awareness tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Empty Nest in United States
RegionReachAffinity
California37,8930.81×
Texas32,5510.89×
Florida25,4310.88×
New York21,8930.92×
Ohio17,9431.37×
Pennsylvania17,0081.19×
Illinois14,6731.03×
North Carolina14,1551.1×
Georgia13,9001.06×
Michigan12,4361.12×
Tennessee11,7911.38×
Virginia10,5161.01×
New Jersey10,1950.94×
Indiana9,7481.25×
Missouri8,9261.3×
Arizona8,1660.94×
Massachusetts8,0160.96×
Washington7,9570.93×
Wisconsin7,9211.24×
Maryland7,3971.01×
Kentucky7,3651.38×
South Carolina7,3361.14×
Minnesota7,1021.16×
Alabama7,0131.18×
Louisiana6,5421.19×
Colorado5,3900.8×
Oklahoma4,9891.05×
Oregon4,4850.92×
Arkansas4,4281.26×
Connecticut4,0840.96×
Iowa4,0131.14×
Mississippi3,8881.11×
Kansas3,4671.03×
Nevada3,2790.8×
Utah2,9850.78×
West Virginia2,5351.28×
Nebraska1,9920.93×
New Mexico1,8500.87×
New Hampshire1,6951.01×
Idaho1,6570.78×
Maine1,5311×
Rhode Island1,2570.93×
Hawaii1,1620.63×
Delaware1,0440.89×
Washington, District of Columbia9820.77×
Montana9740.82×
South Dakota8760.89×
North Dakota7430.85×
Vermont5930.79×
Alaska5420.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Empty Nest audience
BrandAffinityCategory
Capital One16.22×Business & Career
Indeed.com14.57×Business & Career
Google Maps10.19×Internet & Social Media
Diane Keaton15.21×Movies & TV
Google News13.42×News
CarGurus11.27×Cars & Mobility
Circle K12.89×Shopping
AccuWeather11.57×Home & Garden
Billy Bob Thornton15.62×Movies & TV
Demi Moore15.68×Movies & TV
Enterprise Rent-A-Car10.01×Cars & Mobility
Minibike69.52×Cars & Mobility
Bruce Willis11.11×Movies & TV
Clint Eastwood13.29×Movies & TV
Matthew McConaughey12.95×Movies & TV
Catherine Zeta-Jones16.19×Movies & TV
DeviantArt9.87×Internet & Social Media
Khan Academy11.62×Business & Career
Jeopardy!20.81×Movies & TV
Patrick Swayze16.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Empty Nest audience
TraitClusterScore
Quality AwarenessPREMIUM2.02
DIY MentalityTHRILL1.87
LGBTQ+ IdentityOPEN1.86
Design AffinityPREMIUM1.74
Sports ActivityPOWER1.65
Risk AppetiteTHRILL1.57

Worldwide distribution

Worldwide audience distribution share by country for Empty Nest
CountryShare
United States50.3%
United Kingdom11.1%
Australia10.7%

See Empty Nest audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Empty Nest have in United States?

Empty Nest has an estimated audience of 425,873 people in United States, concentrated in California and Texas.

What is the gender split and age of Empty Nest fans?

62.3% of Empty Nest fans are female, 37.7% are male, with an average age of 50.0 years.

Which brands do Empty Nest fans like most?

Empty Nest fans show strongest brand affinity for Capital One (16.22×), Indeed.com (14.57×), and Google Maps (10.19×) over the country average.

Where do Empty Nest fans live in United States?

Empty Nest fans in United States are most concentrated in California (reach 37,893), Texas (reach 32,551), and Florida (reach 25,431). These three regions account for the largest share of the active audience.

What other brands do Empty Nest fans also like?

Beyond Empty Nest itself, the audience over-indexes on Indeed.com (14.57×), Google Maps (10.19×), Diane Keaton (15.21×), and Google News (13.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Empty Nest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.