Rascasse Audience Intelligence

Enphase Target Market in United States

A data profile of the people who buy, follow and care about Enphase in United States — modelled from more than twelve digital signal sources. Enphase has an estimated audience of 306,955 people in United States.

#1among Photovoltaics in United States#4943among Brand in United States#1676in Home & Garden

The average Enphase fan in United States is 41.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Photovoltaics, Renewable energy, with strongest over-indexing on Sustainable energy (16.56× the country average).

Demographically, the Enphase audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Enphase fan in United States is more male, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Home & Garden · Type: Brand · Subtype: Photovoltaics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Enphase profile in United States.

Audience size
307K
in United States
Gender
36.0%♀
64.0% male
Age
41.8
average years
Country rank
#47783
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Enphase

36.0% are female, 64.0% are male, average age 41.8.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Enphase audience in United States
MetricValue
Female36.0%
Male64.0%
Average age41.8
Estimated audience size306,955
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Enphase audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3916%
40-4921%
50+29%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Enphase audience comes from United States.

Worldwide audience distribution share by country for Enphase
CountryShare
United States32.9%
Netherlands11.9%
France11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Enphase audience in United States is strongest.

Fig. 05

Top regions by affinity

Enphase customers by region in United States
#RegionReachAffinity×
01Hawaii~7K4.96×
02California~90K2.61×
03Colorado~8K1.63×
04Utah~4K1.49×
05Washington, District of Columbia~1K1.36×
06Massachusetts~8K1.34×
07Idaho~2K1.32×
08New Mexico~2K1.31×
09New Hampshire~2K1.31×
10Vermont<1K1.31×
11Arizona~8K1.22×
12Nevada~4K1.22×
13Connecticut~4K1.21×
14Rhode Island~1K1.21×
15Montana~1K1.16×
16Maryland~6K1.15×
17Florida~20K1.14×
18Maine~1K1.14×
19Oregon~4K1.09×
20New Jersey~9K1.08×
21Virginia~8K1.02×
22Texas~30K0.95×
23Alaska<1K0.95×
24Washington~6K0.93×
25Delaware<1K0.92×
26New York~20K0.90×
27North Dakota<1K0.90×
28South Dakota<1K0.89×
29Wisconsin~4K0.87×
30Arkansas~2K0.84×
31Oklahoma~3K0.83×
32Minnesota~4K0.82×
33West Virginia~1K0.82×
34Mississippi~2K0.80×
35Kansas~2K0.80×
36Pennsylvania~8K0.78×
37Nebraska~1K0.77×
38Iowa~2K0.74×
39Illinois~8K0.73×
40Missouri~4K0.73×
41South Carolina~3K0.71×
42Louisiana~3K0.70×
43Alabama~3K0.67×
44North Carolina~6K0.66×
45Kentucky~3K0.66×
46Michigan~5K0.61×
47Ohio~6K0.59×
48Tennessee~4K0.57×
49Indiana~3K0.57×
50Georgia~5K0.55×
Fig. 06

Affinity by region

Affinity by region — Enphase, United States
0.55×1.00×4.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Enphase audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Enphase audience
#·InterestCategoryAffinity×
01Tesla PowerwallHome & Garden22.90×
02PhotovoltaicsHome & Garden19.29×
03Photovoltaic systemHome & Garden18.69×
04Sustainable energyHome & Garden16.56×
05Renewable energyBusiness & Career9.95×
06Hybrid electric vehicleCars & Mobility8.94×
07Solar energyHome & Garden8.41×
08Homeowner associationBusiness & Career6.92×
09Energy conservationHome & Garden6.92×
10Solar panelHome & Garden6.62×
11City carCars & Mobility6.55×
12Solar powerHome & Garden6.17×
13Home automationTechnology & Electronics5.34×
14Tesla MotorsCars & Mobility4.61×
15FedExBusiness & Career4.03×
16Mortgage loansBusiness & Career3.54×
17First class travelTravel & Leisure3.45×
18Vehicle insuranceCars & Mobility3.38×
19AirbnbTravel & Leisure1.86×
20PinterestInternet & Social Media1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Enphase audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Enphase audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.99×
Family OrientationCONSERVATISM2.13×
Convenience OrientationPREMIUM2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Enphase audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
MindfulnessBALANCE0.77×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Enphase's target market in United States?

Enphase's target market in United States covers an estimated 306,955 people, concentrated in California and Texas.

02

What is the gender split and age of Enphase customers?

36.0% of the Enphase audience are female, 64.0% are male, with an average age of 41.8 years.

03

Which brands do Enphase fans like most?

Enphase fans show strongest brand affinity for Sustainable energy (16.56×), Photovoltaics (19.29×), and Renewable energy (9.95×) over the country average.

04

Where do Enphase fans live in United States?

Enphase fans in United States are most concentrated in California (reach ~90K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Enphase fans also like?

Beyond Enphase itself, the audience over-indexes on Photovoltaics (19.29×), Renewable energy (9.95×), Solar energy (8.41×), and Photovoltaic system (18.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Photovoltaics audiences in United States

See Enphase audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Enphase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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