Enphase Audience in United States

Enphase logo

Enphase has an estimated audience of 291,871 people in United States. 35.8% are female, 64.2% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Tipsy Elves, Eddie George, N1 road (South Africa), Hipster, Vocal harmony.

The average Enphase fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tipsy Elves, Eddie George, N1 road (South Africa), with strongest over-indexing on Tipsy Elves (12.39× the country average). Demographically, the Enphase audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Photovoltaics

Demographics of Enphase fans

Demographic split for Enphase audience in United States
MetricValue
Female35.8%
Male64.2%
Average age39.2
Estimated audience size291,871

Audience persona

The typical Enphase fan in United States is more male, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Tipsy Elves.

Top regions in United States

Top regions ranked by reach for Enphase in United States
RegionReachAffinity
California96,6903.01×
Texas29,6691.18×
Florida26,3831.34×
New York14,0890.86×
Arizona7,9921.34×
Illinois7,9320.82×
Massachusetts7,8301.36×
New Jersey7,4571×
Colorado7,2931.59×
Hawaii7,1045.66×
Virginia6,7460.95×
Pennsylvania6,5840.67×
Washington5,7320.98×
North Carolina5,6860.65×
Maryland4,7000.94×
Utah4,5051.72×
Georgia4,3740.49×
Ohio4,2780.48×
Nevada4,1971.49×
Oregon4,1681.25×
Michigan3,8750.51×
South Carolina3,4010.77×
Connecticut3,3021.13×
Minnesota3,1490.75×
Wisconsin3,0640.7×
Missouri2,9890.64×
Louisiana2,4390.65×
Idaho2,3091.58×
Oklahoma2,2320.69×
New Mexico2,0561.4×
Arkansas1,9410.81×
Kansas1,8170.79×
Indiana1,7700.33×
Tennessee1,6440.28×
New Hampshire1,5531.35×
Kentucky1,4640.4×
Iowa1,3750.57×
Washington, District of Columbia1,3391.53×
Maine1,1731.12×
Rhode Island1,0271.11×
Alabama9550.23×
Montana8741.08×
Vermont7301.42×
West Virginia5740.42×
Nebraska5460.37×
Delaware5330.66×
Mississippi4720.2×
Alaska3990.64×
Wyoming2320.54×
South Dakota2200.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Enphase audience
BrandAffinityCategory
Tipsy Elves12.39×Shopping
Eddie George12.93×Sports
N1 road (South Africa)3.98×Travel & Leisure
Hipster8.93×Politics & Society
Vocal harmony3.88×Music & Radio
Assisi14.75×Travel & Leisure
Historic site3.23×Arts & Culture
Northrop Grumman4.24×Business & Career
Nebraska Cornhuskers football2.34×Sports
Jesse Plemons2.23×Movies & TV
Governor of Michigan4.65×Politics & Society
Arrietty9.19×Movies & TV
Academy Award for Best Original Score10.86×Movies & TV
HydraFacial5.05×Beauty & Wellness
Wikia2.09×Internet & Social Media
Kendra Scott1.76×Fashion & Accessoires
Wow! Wow! Wubbzy!4.18×Movies & TV
MK2.24×Music & Radio
Goop2.65×Internet & Social Media
Fairy godmother3.63×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Enphase audience
TraitClusterScore
Quality AwarenessPREMIUM1.69
Need for SecurityCONSERVATISM1.66
SustainabilityBALANCE1.56
Family OrientationCONSERVATISM1.53
Career OrientationPOWER1.34
Early Adopter MentalityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Enphase
CountryShare
United States33.5%
France12.7%
China10.9%

See Enphase audiences in other countries

More Photovoltaics audiences in United States

Frequently asked questions

How many fans does Enphase have in United States?

Enphase has an estimated audience of 291,871 people in United States, concentrated in California and Texas.

What is the gender split and age of Enphase fans?

35.8% of Enphase fans are female, 64.2% are male, with an average age of 39.2 years.

Which brands do Enphase fans like most?

Enphase fans show strongest brand affinity for Tipsy Elves (12.39×), Eddie George (12.93×), and N1 road (South Africa) (3.98×) over the country average.

Where do Enphase fans live in United States?

Enphase fans in United States are most concentrated in California (reach 96,690), Texas (reach 29,669), and Florida (reach 26,383). These three regions account for the largest share of the active audience.

What other brands do Enphase fans also like?

Beyond Enphase itself, the audience over-indexes on Eddie George (12.93×), N1 road (South Africa) (3.98×), Hipster (8.93×), and Vocal harmony (3.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Enphase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.