Rascasse Audience Intelligence

Essence Music Festival Audience in United States

A data profile of the people who buy, follow and care about Essence Music Festival in United States — modelled from more than twelve digital signal sources. Essence Music Festival has an estimated audience of 532,691 people in United States.

#39among Music festival in United States#426among Event in United States#4909in Music & Radio

The average Essence Music Festival fan in United States is 38.3 years old, more female, and lives primarily in Louisiana.

The audience is concentrated in Louisiana, Texas, California.

Top brand affinities include International education, Ronaldinho, Teyana Taylor, with strongest over-indexing on International education (19.2× the country average).

Demographically, the Essence Music Festival audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Essence Music Festival fan in United States is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for International education.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Essence Music Festival profile in United States.

Audience size
533K
in United States
Gender
69.3%♀
30.7% male
Age
38.3
average years
Country rank
#35300
Event in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Essence Music Festival fans

69.3% are female, 30.7% are male, average age 38.3.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Essence Music Festival audience in United States
MetricValue
Female69.3%
Male30.7%
Average age38.3
Estimated audience size532,691
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Essence Music Festival audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3921%
40-4925%
50+15%
Fig. 04

Worldwide distribution

97.3%

of the worldwide Essence Music Festival audience comes from United States.

Worldwide audience distribution share by country for Essence Music Festival
CountryShare
United States97.3%
Canada0.8%
Germany0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Essence Music Festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Essence Music Festival fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~100K14.36×
02Mississippi~10K2.63×
03Washington, District of Columbia~4K2.42×
04Georgia~30K1.94×
05Alabama~10K1.86×
06Maryland~20K1.67×
07New York~40K1.30×
08Delaware~2K1.08×
09Texas~50K1.03×
10Illinois~20K1.03×
11Florida~40K0.99×
12Virginia~10K0.97×
13Tennessee~10K0.96×
14New Jersey~10K0.95×
15North Carolina~10K0.91×
16South Carolina~7K0.90×
17Alaska<1K0.84×
18North Dakota<1K0.84×
19Vermont<1K0.84×
20Arkansas~4K0.82×
21Montana~1K0.82×
22South Dakota~1K0.82×
23Nevada~4K0.79×
24Missouri~7K0.77×
25Idaho~2K0.77×
26New Hampshire~2K0.76×
27Maine~1K0.76×
28Rhode Island~1K0.76×
29Oklahoma~4K0.75×
30Connecticut~4K0.75×
31West Virginia~2K0.74×
32Hawaii~2K0.73×
33Ohio~10K0.72×
34Michigan~10K0.70×
35California~40K0.69×
36New Mexico~2K0.69×
37Kentucky~5K0.68×
38Nebraska~2K0.68×
39Indiana~6K0.66×
40Kansas~3K0.66×
41Pennsylvania~10K0.64×
42Utah~3K0.61×
43Iowa~3K0.61×
44Massachusetts~6K0.59×
45Wisconsin~5K0.59×
46Minnesota~4K0.55×
47Arizona~6K0.54×
48Colorado~5K0.54×
49Oregon~3K0.54×
50Washington~5K0.48×
Fig. 06

Affinity by region

Affinity by region — Essence Music Festival, United States
0.48×1.00×14.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Essence Music Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Essence Music Festival audience
#·InterestCategoryAffinity×
01International educationBusiness & Career19.20×
02RonaldinhoSports19.20×
03Newcastle United F.C.Sports19.20×
04Leicester City F.C.Sports19.20×
05Crystal Palace F.C.Sports19.20×
06Southampton F.C.Sports19.20×
07West Ham United F.C.Sports19.20×
08Olympique LyonnaisSports19.20×
09Kevin De BruyneSports17.40×
10Christian PulisicSports10.50×
11Teyana TaylorMovies & TV7.85×
12Utah JazzSports7.43×
13MelaninBeauty & Wellness7.42×
14Brittany SnowMovies & TV6.03×
15Michael B. JordanMovies & TV4.93×
16Hair ExtensionsBeauty & Wellness4.51×
17Motivational speakingBusiness & Career4.22×
18TMZInternet & Social Media3.07×
19Self-loveHealth2.98×
20TikTokInternet & Social Media1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Essence Music Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Essence Music Festival audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.15×
Design AffinityPREMIUM1.75×
Career OrientationPOWER1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Essence Music Festival audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
SustainabilityBALANCE0.80×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Essence Music Festival have in United States?

Essence Music Festival has an estimated audience of 532,691 people in United States, concentrated in Louisiana and Texas.

02

What is the gender split and age of Essence Music Festival fans?

69.3% of Essence Music Festival fans are female, 30.7% are male, with an average age of 38.3 years.

03

Which brands do Essence Music Festival fans like most?

Essence Music Festival fans show strongest brand affinity for International education (19.2×), Ronaldinho (19.2×), and Teyana Taylor (7.85×) over the country average.

04

Where do Essence Music Festival fans live in United States?

Essence Music Festival fans in United States are most concentrated in Louisiana (reach ~100K), Texas (reach ~50K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Essence Music Festival fans also like?

Beyond Essence Music Festival itself, the audience over-indexes on Ronaldinho (19.2×), Teyana Taylor (7.85×), Utah Jazz (7.43×), and Newcastle United F.C. (19.2×) compared to the United States average.

Appendix

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See Essence Music Festival audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Essence Music Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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