Essence Music Festival Audience in United States

Essence Music Festival logo

Essence Music Festival has an estimated audience of 530,229 people in United States. 69.3% are female, 30.7% are male, average age 38.3. Top regions: Louisiana, Texas, California. Top brand affinities: Hair Extensions, Teyana Taylor, Utah Jazz, Kia Sportage, Google Maps.

The average Essence Music Festival fan in United States is 38.3 years old, more female, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Texas, California. Top brand affinities include Hair Extensions, Teyana Taylor, Utah Jazz, with strongest over-indexing on Hair Extensions (6.24× the country average). Demographically, the Essence Music Festival audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Essence Music Festival fans

Demographic split for Essence Music Festival audience in United States
MetricValue
Female69.3%
Male30.7%
Average age38.3
Estimated audience size530,229

Audience persona

The typical Essence Music Festival fan in United States is more female, around 38.3 years old, with strong Design Affinity tendencies and a notable affinity for Hair Extensions.

Top regions in United States

Top regions ranked by reach for Essence Music Festival in United States
RegionReachAffinity
Louisiana101,37314.83×
Texas45,4591×
California42,9490.74×
New York40,6221.37×
Florida35,7080.99×
Georgia31,8391.95×
Illinois19,6251.11×
North Carolina15,2490.96×
Maryland15,1891.67×
New Jersey13,6061.01×
Alabama13,2631.79×
Virginia12,2540.95×
Ohio11,3760.7×
Mississippi11,0562.53×
Pennsylvania10,6930.6×
Tennessee9,7440.92×
Michigan9,2500.67×
South Carolina7,0940.89×
Missouri6,4590.76×
Indiana5,7370.59×
Massachusetts5,5390.53×
Arizona5,0120.46×
Washington, District of Columbia4,4022.76×
Oklahoma4,2250.72×
Washington4,0440.38×
Nevada4,0200.78×
Kentucky3,7950.57×
Colorado3,7280.45×
Connecticut3,5350.66×
Wisconsin3,5320.44×
Minnesota3,2720.43×
Arkansas2,9750.68×
Oregon2,0270.33×
Kansas1,9250.46×
Delaware1,5951.09×
Iowa1,1540.26×
Nebraska8850.33×
Utah8100.17×
Rhode Island7860.47×
New Mexico7570.28×
Hawaii6000.26×
West Virginia5700.23×
Alaska4380.39×
Maine4360.23×
New Hampshire3980.19×
Idaho3650.14×
South Dakota3390.28×
Montana3240.22×
North Dakota2570.24×
Vermont2400.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Essence Music Festival audience
BrandAffinityCategory
Hair Extensions6.24×Beauty & Wellness
Teyana Taylor8.59×Movies & TV
Utah Jazz8×Sports
Kia Sportage17.41×Cars & Mobility
Google Maps3.17×Internet & Social Media
Ronaldinho19.2×Sports
Atlanta Hawks6.98×Sports
Afro-textured hair7.93×Beauty & Wellness
Livemusic3.88×Music & Radio
Leicester City F.C.19.2×Sports
Crystal Palace F.C.19.2×Sports
Capital One2.83×Business & Career
Newcastle United F.C.17.64×Sports
Indeed.com2.88×Business & Career
TikTok2.14×Internet & Social Media
Passive income7.25×Business & Career
Kevin De Bruyne18.18×Sports
Houston Astros5.27×Sports
Cardi B5.05×Music & Radio
Drake5.39×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Essence Music Festival audience
TraitClusterScore
Design AffinityPREMIUM1.96
Luxury OrientationPREMIUM1.78
IndulgenceJOY1.69
Family OrientationCONSERVATISM1.46
MindfulnessBALANCE1.31
Career OrientationPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Essence Music Festival
CountryShare
United States97.3%
Canada0.8%
Germany0.7%

See Essence Music Festival audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Essence Music Festival have in United States?

Essence Music Festival has an estimated audience of 530,229 people in United States, concentrated in Louisiana and Texas.

What is the gender split and age of Essence Music Festival fans?

69.3% of Essence Music Festival fans are female, 30.7% are male, with an average age of 38.3 years.

Which brands do Essence Music Festival fans like most?

Essence Music Festival fans show strongest brand affinity for Hair Extensions (6.24×), Teyana Taylor (8.59×), and Utah Jazz (8×) over the country average.

Where do Essence Music Festival fans live in United States?

Essence Music Festival fans in United States are most concentrated in Louisiana (reach 101,373), Texas (reach 45,459), and California (reach 42,949). These three regions account for the largest share of the active audience.

What other brands do Essence Music Festival fans also like?

Beyond Essence Music Festival itself, the audience over-indexes on Teyana Taylor (8.59×), Utah Jazz (8×), Kia Sportage (17.41×), and Google Maps (3.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Essence Music Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.