Rascasse Audience Intelligence

Evangelical Lutheran Church in America Audience in United States

A data profile of the people who buy, follow and care about Evangelical Lutheran Church in America in United States — modelled from more than twelve digital signal sources. Evangelical Lutheran Church in America has an estimated audience of 338,143 people in United States.

The average Evangelical Lutheran Church in America fan in United States is 46.4 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Texas.

Top brand affinities include FedEx, Pinterest, Sustainable energy, with strongest over-indexing on FedEx (5.19× the country average).

Demographically, the Evangelical Lutheran Church in America audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Evangelical Lutheran Church in America fan in United States is more female, around 46.4 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Church

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Evangelical Lutheran Church in America profile in United States.

Audience size
338K
in United States
Gender
67.9%
32.1% male
Age
46.4
average years
Country rank
#45440
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Evangelical Lutheran Church in America fans

67.9% are female, 32.1% are male, average age 46.4.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Evangelical Lutheran Church in America audience in United States
MetricValue
Female67.9%
Male32.1%
Average age46.4
Estimated audience size338,143
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Evangelical Lutheran Church in America audience in United States
Age bracketShare%
16-1911%
20-2910%
30-3914%
40-4923%
50+41%
Fig. 04

Worldwide distribution

76.1%

of the worldwide Evangelical Lutheran Church in America audience comes from United States.

Worldwide audience distribution share by country for Evangelical Lutheran Church in America
CountryShare
United States76.1%
Italy3.6%
Germany3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Evangelical Lutheran Church in America audience in United States is strongest.

Fig. 05

Top regions by affinity

Evangelical Lutheran Church in America fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~20K3.96×
02North Dakota~2K3.56×
03South Dakota~3K3.37×
04Wisconsin~10K2.89×
05Iowa~8K2.80×
06Nebraska~3K2.00×
07Montana~1K1.39×
08Illinois~10K1.18×
09Pennsylvania~10K1.15×
10Georgia~10K1.12×
11Kansas~3K1.01×
12Alaska<1K1.01×
13Washington~7K0.96×
14Washington, District of Columbia<1K0.96×
15Ohio~10K0.94×
16Michigan~8K0.92×
17Missouri~5K0.92×
18South Carolina~5K0.91×
19Colorado~5K0.89×
20Oregon~3K0.87×
21Vermont<1K0.85×
22Indiana~5K0.84×
23Maryland~5K0.84×
24Idaho~1K0.81×
25West Virginia~1K0.79×
26Delaware<1K0.79×
27Rhode Island<1K0.78×
28New Mexico~1K0.77×
29Maine<1K0.77×
30Virginia~6K0.76×
31Arizona~5K0.76×
32Hawaii~1K0.75×
33New Hampshire~1K0.75×
34North Carolina~8K0.74×
35Arkansas~2K0.70×
36Mississippi~2K0.69×
37Oklahoma~3K0.67×
38Louisiana~3K0.66×
39Tennessee~4K0.64×
40Kentucky~3K0.64×
41Connecticut~2K0.61×
42Nevada~2K0.61×
43Alabama~3K0.60×
44Utah~2K0.60×
45Massachusetts~4K0.54×
46Texas~10K0.51×
47Florida~10K0.49×
48California~20K0.48×
49New Jersey~4K0.48×
50New York~8K0.44×
Fig. 06

Affinity by region

Affinity by region — Evangelical Lutheran Church in America, United States
0.44×1.00×3.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Evangelical Lutheran Church in America audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Evangelical Lutheran Church in America audience
#·InterestCategoryAffinity×
01Elderly careHealth9.66×
02Garden centreHome & Garden6.80×
03Sustainable energyHome & Garden6.50×
04Weather forecastingHome & Garden6.06×
05QVCMovies & TV5.99×
06Renewable energyBusiness & Career5.22×
07FedExBusiness & Career5.19×
08Drudge ReportSports4.51×
09Discount storesShopping3.48×
10Mortgage loansBusiness & Career3.42×
11PinterestInternet & Social Media3.18×
12Shopping mallsShopping2.90×
13AirbnbTravel & Leisure2.48×
14SubwayFood & Beverages2.39×
15IKEAHome & Garden2.39×
16McDonald'sFood & Beverages2.27×
17FurnitureHome & Garden2.15×
18BarbecueFood & Beverages2.08×
19ReligionBusiness & Career1.89×
20PhotographyArts & Culture1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Evangelical Lutheran Church in America audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Evangelical Lutheran Church in America audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.75×
SustainabilityBALANCE2.08×
Community OrientationOPEN2.03×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Evangelical Lutheran Church in America audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Risk AppetiteTHRILL0.80×
Healthy LifestyleBALANCE0.90×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Evangelical Lutheran Church in America have in United States?

Evangelical Lutheran Church in America has an estimated audience of 338,143 people in United States, concentrated in Minnesota and California.

02

What is the gender split and age of Evangelical Lutheran Church in America fans?

67.9% of Evangelical Lutheran Church in America fans are female, 32.1% are male, with an average age of 46.4 years.

03

Which brands do Evangelical Lutheran Church in America fans like most?

Evangelical Lutheran Church in America fans show strongest brand affinity for FedEx (5.19×), Pinterest (3.18×), and Sustainable energy (6.5×) over the country average.

04

Where do Evangelical Lutheran Church in America fans live in United States?

Evangelical Lutheran Church in America fans in United States are most concentrated in Minnesota (reach ~20K), California (reach ~20K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Evangelical Lutheran Church in America fans also like?

Beyond Evangelical Lutheran Church in America itself, the audience over-indexes on Pinterest (3.18×), Sustainable energy (6.5×), Renewable energy (5.22×), and QVC (5.99×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Evangelical Lutheran Church in America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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