Exchange rate Audience in United States

Exchange rate logo

Exchange rate has an estimated audience of 1,103,677 people in United States. 40.2% are female, 59.8% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Lahaina, Hawaii, Nationality, Academy Award for Best Production Design, Mount Kilimanjaro, Historic site.

The average Exchange rate fan in United States is 37.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lahaina, Hawaii, Nationality, Academy Award for Best Production Design, with strongest over-indexing on Lahaina, Hawaii (27.22× the country average). Demographically, the Exchange rate audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Exchange rate fans

Demographic split for Exchange rate audience in United States
MetricValue
Female40.2%
Male59.8%
Average age37.5
Estimated audience size1,103,677

Audience persona

The typical Exchange rate fan in United States is more male, around 37.5 years old, with strong Risk Appetite tendencies and a notable affinity for Lahaina, Hawaii.

Top regions in United States

Top regions ranked by reach for Exchange rate in United States
RegionReachAffinity
California205,7131.69×
Texas111,5981.18×
Florida95,3631.28×
New York94,9881.54×
New Jersey41,4441.48×
Washington39,7501.8×
Georgia38,8311.14×
Virginia37,9001.41×
Illinois35,1370.96×
Michigan32,0331.11×
Massachusetts31,2601.44×
Pennsylvania29,5460.8×
North Carolina27,8280.84×
Ohio25,8360.76×
Maryland25,5661.35×
Arizona21,5570.96×
Colorado19,5191.12×
Minnesota17,5581.11×
Oregon16,4241.3×
Tennessee16,2550.73×
Indiana14,3930.71×
Nevada14,1651.33×
Connecticut11,7761.06×
Wisconsin11,6870.7×
Missouri11,4220.64×
South Carolina10,9330.66×
Hawaii10,8972.3×
Utah9,2130.93×
Alabama8,9990.58×
Kentucky8,6150.62×
Oklahoma7,1360.58×
Kansas6,7700.78×
Arkansas6,7570.74×
Louisiana6,6820.47×
Iowa6,5710.72×
Washington, District of Columbia6,2491.88×
Maine4,8681.23×
Idaho4,6070.83×
Mississippi4,2060.46×
New Hampshire4,1110.95×
Nebraska3,9540.71×
New Mexico3,9220.71×
Delaware3,1931.05×
Alaska2,9931.27×
Montana2,8900.94×
Rhode Island2,4130.69×
North Dakota2,1920.97×
West Virginia1,8740.36×
Vermont1,8370.95×
South Dakota1,6320.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Exchange rate audience
BrandAffinityCategory
Lahaina, Hawaii27.22×Travel & Leisure
Nationality2.8×Politics & Society
Academy Award for Best Production Design20×Movies & TV
Mount Kilimanjaro20×Travel & Leisure
Historic site4.68×Arts & Culture
Queens College, City University of New York6.79×Business & Career
Kendra Scott2.69×Fashion & Accessoires
Academy Award for Best Original Score14.79×Movies & TV
Fat Albert (film)6.72×Movies & TV
Governor of Michigan5.38×Politics & Society
Fantozzi (film)55.32×Movies & TV
Tiara6.15×Politics & Society
Cam Ward2.43×Sports
Hipster5.82×Politics & Society
JDSU1.85×Business & Career
Jesse Plemons2×Movies & TV
Preta Gil12.13×Music & Radio
Panama2.09×Travel & Leisure
CAC 403.01×Business & Career
Sears2.28×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Exchange rate audience
TraitClusterScore
Risk AppetiteTHRILL3.37
Career OrientationPOWER2.53
TravellingTHRILL1.9
Quality AwarenessPREMIUM1.83
Urban LifestyleOPEN1.49
Need for SecurityCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for Exchange rate
CountryShare
United States8.1%
Taiwan4.8%
Brazil4.5%

See Exchange rate audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Exchange rate have in United States?

Exchange rate has an estimated audience of 1,103,677 people in United States, concentrated in California and Texas.

What is the gender split and age of Exchange rate fans?

40.2% of Exchange rate fans are female, 59.8% are male, with an average age of 37.5 years.

Which brands do Exchange rate fans like most?

Exchange rate fans show strongest brand affinity for Lahaina, Hawaii (27.22×), Nationality (2.8×), and Academy Award for Best Production Design (20×) over the country average.

Where do Exchange rate fans live in United States?

Exchange rate fans in United States are most concentrated in California (reach 205,713), Texas (reach 111,598), and Florida (reach 95,363). These three regions account for the largest share of the active audience.

What other brands do Exchange rate fans also like?

Beyond Exchange rate itself, the audience over-indexes on Nationality (2.8×), Academy Award for Best Production Design (20×), Mount Kilimanjaro (20×), and Historic site (4.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Exchange rate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.