Rascasse Audience Intelligence

Exchange rate Audience in United States

A data profile of the people who buy, follow and care about Exchange rate in United States — modelled from more than twelve digital signal sources. Exchange rate has an estimated audience of 1,103,677 people in United States.

#8336among Topic in United States#1461in Business & Career

The average Exchange rate fan in United States is 37.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Japan Airlines, Western Union, Škoda Auto, with strongest over-indexing on Japan Airlines (29.04× the country average).

Demographically, the Exchange rate audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Exchange rate fan in United States is more male, around 37.5 years old, with strong Career Orientation tendencies and a notable affinity for Japan Airlines.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Exchange rate profile in United States.

Audience size
1.1M
in United States
Gender
40.2%♀
59.8% male
Age
37.5
average years
Country rank
#22128
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Exchange rate fans

40.2% are female, 59.8% are male, average age 37.5.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Exchange rate audience in United States
MetricValue
Female40.2%
Male59.8%
Average age37.5
Estimated audience size1,103,677
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Exchange rate audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4919%
50+17%
Fig. 04

Worldwide distribution

8.1%

of the worldwide Exchange rate audience comes from United States.

Worldwide audience distribution share by country for Exchange rate
CountryShare
United States8.1%
Taiwan4.8%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Exchange rate audience in United States is strongest.

Fig. 05

Top regions by affinity

Exchange rate fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K2.27×
02Washington, District of Columbia~6K1.76×
03Washington~40K1.74×
04California~200K1.60×
05New Jersey~40K1.58×
06New York~90K1.50×
07Massachusetts~30K1.39×
08Virginia~40K1.35×
09Maryland~30K1.32×
10Alaska~3K1.32×
11Nevada~10K1.30×
12Maine~5K1.27×
13Florida~90K1.24×
14Oregon~20K1.23×
15Georgia~40K1.21×
16Texas~100K1.12×
17Connecticut~10K1.07×
18Delaware~3K1.07×
19Colorado~20K1.05×
20Minnesota~20K1.05×
21Michigan~30K1.04×
22New Hampshire~4K1.03×
23Vermont~2K0.99×
24North Dakota~2K0.97×
25Arizona~20K0.96×
26Montana~3K0.96×
27Illinois~40K0.95×
28Utah~9K0.93×
29Idaho~5K0.92×
30North Carolina~30K0.87×
31Kansas~7K0.85×
32Pennsylvania~30K0.79×
33Ohio~30K0.77×
34Tennessee~20K0.77×
35Indiana~20K0.76×
36Nebraska~4K0.76×
37Rhode Island~3K0.76×
38Iowa~7K0.74×
39New Mexico~4K0.74×
40South Dakota~2K0.72×
41Wisconsin~10K0.69×
42Arkansas~6K0.68×
43South Carolina~10K0.66×
44Missouri~10K0.65×
45Kentucky~9K0.64×
46Oklahoma~8K0.62×
47Mississippi~5K0.59×
48Alabama~9K0.58×
49Louisiana~7K0.49×
50West Virginia~2K0.48×
Fig. 06

Affinity by region

Affinity by region — Exchange rate, United States
0.48×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Exchange rate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Exchange rate audience
#·InterestCategoryAffinity×
01Money transmitterBusiness & Career49.13×
02Japan AirlinesTravel & Leisure29.04×
03Škoda AutoCars & Mobility20.00×
04TelegramInternet & Social Media9.48×
05Western UnionBusiness & Career8.76×
06MoneyGramBusiness & Career8.73×
07Retail bankingBusiness & Career7.69×
08Online bankingBusiness & Career6.62×
09Sustainable energyHome & Garden6.01×
10Renewable energyBusiness & Career4.71×
11First class travelTravel & Leisure4.29×
12FedExBusiness & Career4.03×
13Solar energyHome & Garden3.63×
14Vehicle insuranceCars & Mobility3.60×
15Mortgage loansBusiness & Career3.54×
16Discount storesShopping2.92×
17Shopping mallsShopping2.60×
18T-MobileTechnology & Electronics2.58×
19WalgreensShopping2.48×
20AirbnbTravel & Leisure2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Exchange rate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Exchange rate audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.52×
Quality AwarenessPREMIUM2.48×
TravellingTHRILL1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Exchange rate audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
Pet OwnershipJOY0.75×
DIY MentalityTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Exchange rate have in United States?

Exchange rate has an estimated audience of 1,103,677 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Exchange rate fans?

40.2% of Exchange rate fans are female, 59.8% are male, with an average age of 37.5 years.

03

Which brands do Exchange rate fans like most?

Exchange rate fans show strongest brand affinity for Japan Airlines (29.04×), Western Union (8.76×), and Škoda Auto (20×) over the country average.

04

Where do Exchange rate fans live in United States?

Exchange rate fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Exchange rate fans also like?

Beyond Exchange rate itself, the audience over-indexes on Western Union (8.76×), Škoda Auto (20×), Sustainable energy (6.01×), and Mortgage loans (3.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Exchange rate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Exchange rate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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