Fairfield County, Connecticut Audience in United States

Fairfield County, Connecticut logo

Fairfield County, Connecticut has an estimated audience of 691,865 people in United States. 64.3% are female, 35.7% are male, average age 43.3. Top regions: New York, Connecticut, California. Top brand affinities: Sinaloa, Alaska, Stamp collecting, Google Analytics, Meals on Wheels.

The average Fairfield County, Connecticut fan in United States is 43.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Connecticut, California. Top brand affinities include Sinaloa, Alaska, Stamp collecting, with strongest over-indexing on Sinaloa (7.58× the country average). Demographically, the Fairfield County, Connecticut audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Fairfield County, Connecticut fans

Demographic split for Fairfield County, Connecticut audience in United States
MetricValue
Female64.3%
Male35.7%
Average age43.3
Estimated audience size691,865

Audience persona

The typical Fairfield County, Connecticut fan in United States is more female, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Fairfield County, Connecticut in United States
RegionReachAffinity
New York61,2641.58×
Connecticut60,4788.72×
California39,8240.52×
Florida38,9650.83×
Texas33,8250.57×
Pennsylvania20,6290.89×
New Jersey17,5921×
North Carolina17,0320.82×
Ohio16,0100.75×
Virginia15,6380.93×
Georgia15,3760.72×
Illinois14,4260.63×
Massachusetts13,0180.96×
Arizona10,3600.73×
Maryland9,3360.78×
Tennessee8,9360.64×
Michigan8,9180.49×
South Carolina8,0270.77×
Indiana7,4090.59×
Colorado7,1480.66×
Washington6,6790.48×
Missouri6,3780.57×
Alabama6,0300.62×
Louisiana5,9980.67×
Wisconsin5,4730.53×
Minnesota5,3960.54×
Kentucky4,8450.56×
Maine3,7201.5×
Oklahoma3,5170.46×
Mississippi3,5080.62×
Utah3,1480.51×
Iowa3,1250.55×
Arkansas3,1160.55×
Kansas3,0860.57×
Washington, District of Columbia2,8651.38×
Oregon2,8150.35×
West Virginia2,6730.83×
Alaska2,6681.8×
Rhode Island2,6591.21×
Nevada2,4950.37×
Idaho2,4690.71×
North Dakota2,4581.73×
Hawaii2,3580.79×
Montana2,3251.21×
South Dakota2,2951.44×
New Hampshire2,2030.81×
Wyoming2,1622.11×
Nebraska2,1570.62×
New Mexico2,1460.62×
Vermont2,0921.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fairfield County, Connecticut audience
BrandAffinityCategory
Sinaloa7.58×Travel & Leisure
Alaska2.1×Travel & Leisure
Stamp collecting4.96×Home & Garden
Google Analytics4.57×Internet & Social Media
Meals on Wheels3.62×Food & Beverages
Fairy godmother4.22×Literature
JDSU1.71×Business & Career
Pro-Ject2.16×Music & Radio
Elsword8.21×Games
Rajasthan8.21×Travel & Leisure
Mothercare1.6×Kids & Family
Historic site2.07×Arts & Culture
Urban horticulture1.6×Home & Garden
Redemption (theology)3.78×Politics & Society
Nebraska Cornhuskers football1.52×Sports
JDM Cars3.32×Cars & Mobility
Home staging2.17×Home & Garden
Governor of Michigan3.04×Politics & Society
Goop1.98×Internet & Social Media
UK garage1.97×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fairfield County, Connecticut audience
TraitClusterScore
Quality AwarenessPREMIUM1.95
Family OrientationCONSERVATISM1.38
Design AffinityPREMIUM1.38
Urban LifestyleOPEN1.31
DIY MentalityTHRILL1.29
Luxury OrientationPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Fairfield County, Connecticut
CountryShare
United States94.6%
Australia2.8%
United Kingdom2.4%

See Fairfield County, Connecticut audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Fairfield County, Connecticut have in United States?

Fairfield County, Connecticut has an estimated audience of 691,865 people in United States, concentrated in New York and Connecticut.

What is the gender split and age of Fairfield County, Connecticut fans?

64.3% of Fairfield County, Connecticut fans are female, 35.7% are male, with an average age of 43.3 years.

Which brands do Fairfield County, Connecticut fans like most?

Fairfield County, Connecticut fans show strongest brand affinity for Sinaloa (7.58×), Alaska (2.1×), and Stamp collecting (4.96×) over the country average.

Where do Fairfield County, Connecticut fans live in United States?

Fairfield County, Connecticut fans in United States are most concentrated in New York (reach 61,264), Connecticut (reach 60,478), and California (reach 39,824). These three regions account for the largest share of the active audience.

What other brands do Fairfield County, Connecticut fans also like?

Beyond Fairfield County, Connecticut itself, the audience over-indexes on Alaska (2.1×), Stamp collecting (4.96×), Google Analytics (4.57×), and Meals on Wheels (3.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fairfield County, Connecticut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.