Rascasse Audience Intelligence

Fairmont, West Virginia Audience in United States

A data profile of the people who buy, follow and care about Fairmont, West Virginia in United States — modelled from more than twelve digital signal sources. Fairmont, West Virginia has an estimated audience of 1,241,186 people in United States.

#60among Department store in United States#1753among POI in United States#1538in Travel & Leisure

The average Fairmont, West Virginia fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, West Virginia.

Top brand affinities include Life insurance, Home insurance, Health care, with strongest over-indexing on Life insurance (4.23× the country average).

Demographically, the Fairmont, West Virginia audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fairmont, West Virginia fan in United States is more female, around 42.7 years old, with strong Tradition tendencies and a notable affinity for Life insurance.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fairmont, West Virginia profile in United States.

Audience size
1.2M
in United States
Gender
63.1%♀
36.9% male
Age
42.7
average years
Country rank
#20365
POI in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fairmont, West Virginia fans

63.1% are female, 36.9% are male, average age 42.7.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Fairmont, West Virginia audience in United States
MetricValue
Female63.1%
Male36.9%
Average age42.7
Estimated audience size1,241,186
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Fairmont, West Virginia audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3916%
40-4924%
50+29%
Fig. 04

Worldwide distribution

71.8%

of the worldwide Fairmont, West Virginia audience comes from United States.

Worldwide audience distribution share by country for Fairmont, West Virginia
CountryShare
United States71.8%
Australia8.3%
Canada5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fairmont, West Virginia audience in United States is strongest.

Fig. 05

Top regions by affinity

Fairmont, West Virginia fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~60K10.76×
02Montana~20K5.21×
03Hawaii~30K4.81×
04Minnesota~40K2.02×
05Washington, District of Columbia~8K2.02×
06California~300K1.84×
07Washington~40K1.69×
08Texas~100K1.15×
09Arizona~30K1.03×
10South Dakota~3K1.02×
11Pennsylvania~40K0.95×
12Iowa~8K0.83×
13Vermont~2K0.81×
14Ohio~30K0.79×
15Nebraska~5K0.79×
16Illinois~30K0.78×
17Virginia~20K0.78×
18Idaho~5K0.78×
19Maryland~20K0.76×
20Massachusetts~20K0.75×
21Alaska~2K0.75×
22North Carolina~30K0.71×
23North Dakota~2K0.71×
24Oregon~10K0.68×
25Nevada~8K0.67×
26Utah~7K0.64×
27Maine~3K0.64×
28New Hampshire~3K0.63×
29Delaware~2K0.62×
30New York~40K0.61×
31Colorado~10K0.61×
32Rhode Island~2K0.61×
33Kentucky~9K0.58×
34Connecticut~7K0.56×
35South Carolina~10K0.53×
36Oklahoma~7K0.53×
37New Jersey~20K0.52×
38Alabama~9K0.52×
39Mississippi~5K0.52×
40Kansas~5K0.52×
41New Mexico~3K0.52×
42Arkansas~5K0.50×
43Louisiana~8K0.47×
44Georgia~20K0.46×
45Tennessee~10K0.46×
46Missouri~9K0.45×
47Indiana~10K0.44×
48Wisconsin~8K0.43×
49Florida~40K0.42×
50Michigan~10K0.40×
Fig. 06

Affinity by region

Affinity by region — Fairmont, West Virginia, United States
0.40×1.00×10.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fairmont, West Virginia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fairmont, West Virginia audience
#·InterestCategoryAffinity×
01Traditional medicineHealth4.54×
02Life insuranceBusiness & Career4.23×
03Home insuranceBusiness & Career3.86×
04Slow cookerFood & Beverages3.45×
05Health insuranceBusiness & Career3.23×
06PharmacyBusiness & Career2.55×
07Credit (finance)Business & Career2.44×
08TraditionPolitics & Society2.17×
09InsuranceBusiness & Career1.91×
10Used carCars & Mobility1.91×
11Credit cardsBusiness & Career1.88×
12Health careBusiness & Career1.86×
13American AirlinesTravel & Leisure1.85×
14BankingBusiness & Career1.84×
15Nonprofit organizationPolitics & Society1.84×
16GardeningHome & Garden1.79×
17JesusPolitics & Society1.65×
18RecipesFood & Beverages1.64×
19MedicineBusiness & Career1.59×
20WalgreensShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fairmont, West Virginia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fairmont, West Virginia audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.17×
Family OrientationCONSERVATISM2.17×
Community OrientationOPEN2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fairmont, West Virginia audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.35×
Luxury OrientationPREMIUM0.62×
ExtroversionTHRILL0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fairmont, West Virginia have in United States?

Fairmont, West Virginia has an estimated audience of 1,241,186 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fairmont, West Virginia fans?

63.1% of Fairmont, West Virginia fans are female, 36.9% are male, with an average age of 42.7 years.

03

Which brands do Fairmont, West Virginia fans like most?

Fairmont, West Virginia fans show strongest brand affinity for Life insurance (4.23×), Home insurance (3.86×), and Health care (1.86×) over the country average.

04

Where do Fairmont, West Virginia fans live in United States?

Fairmont, West Virginia fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and West Virginia (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Fairmont, West Virginia fans also like?

Beyond Fairmont, West Virginia itself, the audience over-indexes on Home insurance (3.86×), Health care (1.86×), Recipes (1.64×), and Health insurance (3.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fairmont, West Virginia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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