Fairmont, West Virginia Audience in United States

Fairmont, West Virginia logo

Fairmont, West Virginia has an estimated audience of 1,241,186 people in United States. 63.1% are female, 36.9% are male, average age 42.7. Top regions: California, Texas, West Virginia. Top brand affinities: Walgreens, Life insurance, Home insurance, Traditional medicine, Health insurance.

The average Fairmont, West Virginia fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, West Virginia. Top brand affinities include Walgreens, Life insurance, Home insurance, with strongest over-indexing on Walgreens (1.54× the country average). Demographically, the Fairmont, West Virginia audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Fairmont, West Virginia fans

Demographic split for Fairmont, West Virginia audience in United States
MetricValue
Female63.1%
Male36.9%
Average age42.7
Estimated audience size1,241,186

Audience persona

The typical Fairmont, West Virginia fan in United States is more female, around 42.7 years old, with strong Family Orientation tendencies and a notable affinity for Walgreens.

Top regions in United States

Top regions ranked by reach for Fairmont, West Virginia in United States
RegionReachAffinity
California266,8201.95×
Texas132,3641.24×
West Virginia59,18810.24×
New York44,5540.64×
Washington44,0341.77×
Pennsylvania41,2440.99×
Minnesota37,4362.11×
Florida35,9510.43×
Illinois33,8220.82×
Ohio33,6980.88×
North Carolina28,1750.75×
Virginia26,7680.89×
Arizona26,6701.05×
Hawaii26,2334.92×
Massachusetts18,5630.76×
Montana18,2105.29×
Maryland17,2740.81×
Georgia17,0570.45×
New Jersey16,3720.52×
Michigan12,5180.39×
Colorado11,9190.61×
Tennessee10,9650.44×
South Carolina9,6530.52×
Indiana9,5160.42×
Oregon9,4470.66×
Kentucky8,4200.54×
Iowa8,2410.81×
Missouri8,0770.4×
Nevada7,7640.65×
Washington, District of Columbia7,6492.05×
Alabama7,6440.44×
Wisconsin6,8340.37×
Utah6,7440.61×
Oklahoma6,3190.46×
Connecticut6,2440.5×
Louisiana5,9290.37×
Nebraska4,6480.75×
Idaho4,4570.72×
Kansas4,0970.42×
Arkansas3,2650.32×
South Dakota2,8210.98×
Mississippi2,5260.25×
New Hampshire2,3810.49×
Maine2,1700.49×
New Mexico1,7640.28×
Delaware1,5190.44×
Rhode Island1,5080.38×
Vermont1,4670.67×
Alaska1,4040.53×
North Dakota1,1340.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fairmont, West Virginia audience
BrandAffinityCategory
Walgreens1.54×Shopping
Life insurance2.21×Business & Career
Home insurance2.18×Business & Career
Traditional medicine2.28×Health
Health insurance1.59×Business & Career
Slow cooker1.8×Food & Beverages
Efficient energy use1.52×Technology & Electronics
Reba McEntire2.36×Music & Radio
Speech recognition2.89×Technology & Electronics
The Daily Caller1.56×Internet & Social Media
Franklin Graham3.36×Politics & Society
Tim McGraw2.08×Music & Radio
Mold1.54×Health
Travel insurance1.56×Travel & Leisure
Coin Master1.53×Games
Luc Besson1.9×Movies & TV
Elvis Presley1.58×Music & Radio
Judge Jeanine Pirro1.99×Movies & TV
Médecins Sans Frontières1.51×Politics & Society
Fiat 500X1.55×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fairmont, West Virginia audience
TraitClusterScore
Family OrientationCONSERVATISM1.24
Need for SecurityCONSERVATISM1.15
Price SensitivityPREMIUM1.1
TraditionCONSERVATISM1.02
Social Media UsageJOY0.87
Quality AwarenessPREMIUM0.86

Worldwide distribution

Worldwide audience distribution share by country for Fairmont, West Virginia
CountryShare
United States71.8%
Australia8.3%
Canada5.9%

See Fairmont, West Virginia audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Fairmont, West Virginia have in United States?

Fairmont, West Virginia has an estimated audience of 1,241,186 people in United States, concentrated in California and Texas.

What is the gender split and age of Fairmont, West Virginia fans?

63.1% of Fairmont, West Virginia fans are female, 36.9% are male, with an average age of 42.7 years.

Which brands do Fairmont, West Virginia fans like most?

Fairmont, West Virginia fans show strongest brand affinity for Walgreens (1.54×), Life insurance (2.21×), and Home insurance (2.18×) over the country average.

Where do Fairmont, West Virginia fans live in United States?

Fairmont, West Virginia fans in United States are most concentrated in California (reach 266,820), Texas (reach 132,364), and West Virginia (reach 59,188). These three regions account for the largest share of the active audience.

What other brands do Fairmont, West Virginia fans also like?

Beyond Fairmont, West Virginia itself, the audience over-indexes on Life insurance (2.21×), Home insurance (2.18×), Traditional medicine (2.28×), and Health insurance (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fairmont, West Virginia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.