Fairmont, West Virginia Audience in United States

Fairmont, West Virginia logo

Fairmont, West Virginia has an estimated audience of 1,241,186 people in United States. 63.1% are female, 36.9% are male, average age 42.7. Top regions: California, Texas, West Virginia. Top brand affinities: Jbc, Isabel Pantoja, Canino, JBM, Jamnalal Bajaj Institute of Management Studies.

The average Fairmont, West Virginia fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, West Virginia. Top brand affinities include Jbc, Isabel Pantoja, Canino, with strongest over-indexing on Jbc (3.36× the country average). Demographically, the Fairmont, West Virginia audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Fairmont, West Virginia fans

Demographic split for Fairmont, West Virginia audience in United States
MetricValue
Female63.1%
Male36.9%
Average age42.7
Estimated audience size1,241,186

Audience persona

The typical Fairmont, West Virginia fan in United States is more female, around 42.7 years old, with strong Family Orientation tendencies and a notable affinity for Jbc.

Top regions in United States

Top regions ranked by reach for Fairmont, West Virginia in United States
RegionReachAffinity
California266,8201.95×
Texas132,3641.24×
West Virginia59,18810.24×
New York44,5540.64×
Washington44,0341.77×
Pennsylvania41,2440.99×
Minnesota37,4362.11×
Florida35,9510.43×
Illinois33,8220.82×
Ohio33,6980.88×
North Carolina28,1750.75×
Virginia26,7680.89×
Arizona26,6701.05×
Hawaii26,2334.92×
Massachusetts18,5630.76×
Montana18,2105.29×
Maryland17,2740.81×
Georgia17,0570.45×
New Jersey16,3720.52×
Michigan12,5180.39×
Colorado11,9190.61×
Tennessee10,9650.44×
South Carolina9,6530.52×
Indiana9,5160.42×
Oregon9,4470.66×
Kentucky8,4200.54×
Iowa8,2410.81×
Missouri8,0770.4×
Nevada7,7640.65×
Washington, District of Columbia7,6492.05×
Alabama7,6440.44×
Wisconsin6,8340.37×
Utah6,7440.61×
Oklahoma6,3190.46×
Connecticut6,2440.5×
Louisiana5,9290.37×
Nebraska4,6480.75×
Idaho4,4570.72×
Kansas4,0970.42×
Arkansas3,2650.32×
South Dakota2,8210.98×
Mississippi2,5260.25×
New Hampshire2,3810.49×
Maine2,1700.49×
New Mexico1,7640.28×
Delaware1,5190.44×
Rhode Island1,5080.38×
Vermont1,4670.67×
Alaska1,4040.53×
North Dakota1,1340.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fairmont, West Virginia audience
BrandAffinityCategory
Jbc3.36×Kids & Family
Isabel Pantoja1.55×Music & Radio
Canino1.51×Travel & Leisure
JBM2.73×Music & Radio
Jamnalal Bajaj Institute of Management Studies2.36×Business & Career
Brive-la-Gaillarde1.7×
University of Cádiz1.59×Business & Career
JCLU Forever1.99×Fashion & Accessoires
Mojtaba Jabbari1.54×Sports
Sunway College Johor Bahru1.56×Business & Career
FC Dinamo II București2.18×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fairmont, West Virginia audience
TraitClusterScore
Family OrientationCONSERVATISM1.24
Need for SecurityCONSERVATISM1.15
Price SensitivityPREMIUM1.1
TraditionCONSERVATISM1.02
Social Media UsageJOY0.87
Quality AwarenessPREMIUM0.86

Worldwide distribution

Worldwide audience distribution share by country for Fairmont, West Virginia
CountryShare
United States71.8%
Australia8.3%
Canada5.9%

See Fairmont, West Virginia audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Fairmont, West Virginia have in United States?

Fairmont, West Virginia has an estimated audience of 1,241,186 people in United States, concentrated in California and Texas.

What is the gender split and age of Fairmont, West Virginia fans?

63.1% of Fairmont, West Virginia fans are female, 36.9% are male, with an average age of 42.7 years.

Which brands do Fairmont, West Virginia fans like most?

Fairmont, West Virginia fans show strongest brand affinity for Jbc (3.36×), Isabel Pantoja (1.55×), and Canino (1.51×) over the country average.

Where do Fairmont, West Virginia fans live in United States?

Fairmont, West Virginia fans in United States are most concentrated in California (reach 266,820), Texas (reach 132,364), and West Virginia (reach 59,188). These three regions account for the largest share of the active audience.

What other brands do Fairmont, West Virginia fans also like?

Beyond Fairmont, West Virginia itself, the audience over-indexes on Isabel Pantoja (1.55×), Canino (1.51×), JBM (2.73×), and Jamnalal Bajaj Institute of Management Studies (2.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fairmont, West Virginia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.