Rascasse Audience Intelligence

Fallen Audience in United States

A data profile of the people who buy, follow and care about Fallen in United States — modelled from more than twelve digital signal sources. Fallen has an estimated audience of 408,913 people in United States.

#77among Romance in United States#3641among Movie / TV Show / Series in United States#7576in Movies & TV

The average Fallen fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donald Trump, Tom Hardy, Monopoly (game), with strongest over-indexing on Donald Trump (1.99× the country average).

Demographically, the Fallen audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Career Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fallen fan in United States is more female, around 35.2 years old, with strong Career Orientation tendencies and a notable affinity for Donald Trump.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fallen profile in United States.

Audience size
409K
in United States
Gender
56.8%♀
43.2% male
Age
35.2
average years
Country rank
#41109
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fallen viewers

56.8% are female, 43.2% are male, average age 35.2.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Fallen audience in United States
MetricValue
Female56.8%
Male43.2%
Average age35.2
Estimated audience size408,913
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Fallen audience in United States
Age bracketShare%
16-1924%
20-2926%
30-3922%
40-4920%
50+8%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Fallen audience comes from United States.

Worldwide audience distribution share by country for Fallen
CountryShare
United States21.2%
Brazil18.8%
Italy11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fallen audience in United States is strongest.

Fig. 05

Top regions by affinity

Fallen fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~5K1.25×
02Oklahoma~6K1.24×
03Mississippi~4K1.20×
04Louisiana~7K1.16×
05Alabama~7K1.14×
06Kentucky~6K1.13×
07Tennessee~10K1.11×
08New Mexico~2K1.11×
09South Carolina~7K1.10×
10Missouri~8K1.09×
11Texas~40K1.08×
12Oregon~5K1.07×
13Arizona~9K1.06×
14Kansas~4K1.06×
15West Virginia~2K1.06×
16Georgia~10K1.05×
17Idaho~2K1.05×
18Montana~1K1.05×
19Indiana~8K1.03×
20Ohio~10K1.02×
21Alaska<1K1.02×
22North Carolina~10K1.01×
23Washington~9K1.00×
24Virginia~10K0.99×
25Maine~2K0.99×
26South Dakota~1K0.99×
27Pennsylvania~10K0.98×
28Nevada~4K0.98×
29California~50K0.97×
30Florida~30K0.97×
31Michigan~10K0.97×
32Wisconsin~6K0.97×
33Nebraska~2K0.97×
34Maryland~7K0.96×
35Delaware~1K0.96×
36North Dakota<1K0.96×
37Utah~4K0.95×
38Colorado~6K0.94×
39Iowa~3K0.94×
40New Hampshire~2K0.94×
41Rhode Island~1K0.93×
42Illinois~10K0.92×
43Minnesota~6K0.92×
44Connecticut~4K0.91×
45Vermont<1K0.89×
46New York~20K0.86×
47Hawaii~2K0.85×
48New Jersey~9K0.83×
49Massachusetts~7K0.83×
50Washington, District of Columbia~1K0.77×
Fig. 06

Affinity by region

Affinity by region — Fallen, United States
0.77×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fallen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fallen audience
#·InterestCategoryAffinity×
01Monopoly (game)Games9.29×
02Tom HardyMovies & TV8.44×
03Mark WahlbergMovies & TV4.73×
04Non-alcoholic beverageFood & Beverages3.75×
05Weather forecastingHome & Garden3.64×
06Anne HathawayMovies & TV3.61×
07Public transportCars & Mobility3.33×
08Rail transportTravel & Leisure3.21×
09Golden State WarriorsSports2.87×
10Discount TireShopping2.70×
11Britney SpearsMusic & Radio2.67×
12Donald TrumpPolitics & Society1.99×
13Nonprofit organizationPolitics & Society1.99×
14Horror moviesMovies & TV1.93×
15RedditInternet & Social Media1.82×
16GrillingFood & Beverages1.78×
17BarbecueFood & Beverages1.59×
18CoffeeFood & Beverages1.57×
19Alcoholic beveragesFood & Beverages1.54×
20Country musicMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fallen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fallen audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.84×
TraditionCONSERVATISM1.76×
IndividualismJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fallen audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.34×
Luxury OrientationPREMIUM0.38×
TravellingTHRILL0.44×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fallen have in United States?

Fallen has an estimated audience of 408,913 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fallen viewers?

56.8% of Fallen fans are female, 43.2% are male, with an average age of 35.2 years.

03

Which brands do Fallen fans like most?

Fallen fans show strongest brand affinity for Donald Trump (1.99×), Tom Hardy (8.44×), and Monopoly (game) (9.29×) over the country average.

04

Where do Fallen fans live in United States?

Fallen fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Fallen fans also like?

Beyond Fallen itself, the audience over-indexes on Tom Hardy (8.44×), Monopoly (game) (9.29×), Golden State Warriors (2.87×), and Alcoholic beverages (1.54×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fallen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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