Fallen Audience in United States
Fallen has an estimated audience of 437,756 people in United States. 56.8% are female, 43.2% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, ABC TV, Pillow, Winemaking, Julio Cesar Chavez Jr..
The average Fallen fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, ABC TV, Pillow, with strongest over-indexing on Dog breed (1.57× the country average). Demographically, the Fallen audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance
Demographics of Fallen fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 35.2 |
| Estimated audience size | 437,756 |
Audience persona
The typical Fallen fan in United States is more female, around 35.2 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 44,393 | 0.92× |
| Texas | 44,098 | 1.17× |
| Florida | 30,142 | 1.02× |
| New York | 20,806 | 0.85× |
| Georgia | 14,346 | 1.06× |
| Pennsylvania | 14,035 | 0.95× |
| North Carolina | 13,797 | 1.05× |
| Ohio | 13,694 | 1.02× |
| Illinois | 12,953 | 0.89× |
| Michigan | 11,594 | 1.01× |
| Virginia | 10,056 | 0.94× |
| Tennessee | 9,753 | 1.11× |
| Arizona | 9,028 | 1.01× |
| Washington | 8,821 | 1× |
| New Jersey | 8,772 | 0.79× |
| Missouri | 8,459 | 1.2× |
| Indiana | 8,222 | 1.03× |
| Alabama | 7,095 | 1.16× |
| Louisiana | 6,972 | 1.24× |
| South Carolina | 6,937 | 1.05× |
| Massachusetts | 6,850 | 0.79× |
| Maryland | 6,636 | 0.88× |
| Kentucky | 6,631 | 1.21× |
| Wisconsin | 6,630 | 1.01× |
| Oklahoma | 6,627 | 1.36× |
| Colorado | 6,321 | 0.92× |
| Minnesota | 5,932 | 0.95× |
| Oregon | 5,161 | 1.03× |
| Arkansas | 4,416 | 1.22× |
| Mississippi | 4,354 | 1.21× |
| Nevada | 4,156 | 0.98× |
| Utah | 3,974 | 1.01× |
| Kansas | 3,836 | 1.11× |
| Connecticut | 3,765 | 0.86× |
| Iowa | 3,618 | 1× |
| Idaho | 2,537 | 1.16× |
| New Mexico | 2,529 | 1.15× |
| West Virginia | 2,226 | 1.09× |
| Nebraska | 2,216 | 1.01× |
| Hawaii | 1,544 | 0.82× |
| New Hampshire | 1,542 | 0.89× |
| Maine | 1,471 | 0.94× |
| Montana | 1,281 | 1.06× |
| Rhode Island | 1,088 | 0.78× |
| Delaware | 983 | 0.81× |
| Alaska | 928 | 0.99× |
| South Dakota | 880 | 0.87× |
| North Dakota | 838 | 0.93× |
| Washington, District of Columbia | 829 | 0.63× |
| Vermont | 667 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.57× | Pets & Animals |
| ABC TV | 7.71× | Movies & TV |
| Pillow | 1.51× | Home & Garden |
| Winemaking | 2.57× | Food & Beverages |
| Julio Cesar Chavez Jr. | 2.21× | Sports |
| WSVN | 2.02× | Movies & TV |
| Grover Cleveland | 2.15× | Politics & Society |
| Enfamil | 1.63× | Kids & Family |
| Temple Grandin | 1.75× | Literature |
| Eindhoven | 1.53× | Travel & Leisure |
| Portia de Rossi | 1.5× | Movies & TV |
| Gary Clark, Jr. | 2.41× | Music & Radio |
| Lindsey Shaw | 1.74× | Movies & TV |
| The Professor (Gilligan's Island) | 2.31× | |
| Laguna (province) | 1.52× | |
| John Stuart Mill | 2.57× | Politics & Society |
| William F. Buckley, Jr. | 3× | |
| Darlene Love | 1.73× | Movies & TV |
| ABC iview | 1.92× | Movies & TV |
| Prozis | 1.57× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.95 |
| Individualism | JOY | 1.37 |
| Career Orientation | POWER | 1.33 |
| Community Orientation | OPEN | 1.31 |
| Tradition | CONSERVATISM | 1.28 |
| Convenience Orientation | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 14.2% |
| Germany | 14.0% |
See Fallen audiences in other countries
More Romance audiences in United States
- Bridgerton (8,109,387)
- The Notebook (2004 film) (4,768,441)
- Cinderella (1950 film) (4,089,097)
- Pitch Perfect (3,985,031)
- Casablanca (film) (3,396,546)
Frequently asked questions
How many fans does Fallen have in United States?
Fallen has an estimated audience of 437,756 people in United States, concentrated in California and Texas.
What is the gender split and age of Fallen fans?
56.8% of Fallen fans are female, 43.2% are male, with an average age of 35.2 years.
Which brands do Fallen fans like most?
Fallen fans show strongest brand affinity for Dog breed (1.57×), ABC TV (7.71×), and Pillow (1.51×) over the country average.
Where do Fallen fans live in United States?
Fallen fans in United States are most concentrated in California (reach 44,393), Texas (reach 44,098), and Florida (reach 30,142). These three regions account for the largest share of the active audience.
What other brands do Fallen fans also like?
Beyond Fallen itself, the audience over-indexes on ABC TV (7.71×), Pillow (1.51×), Winemaking (2.57×), and Julio Cesar Chavez Jr. (2.21×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Fallen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.