Fallen Audience in United States

Fallen has an estimated audience of 437,756 people in United States. 56.8% are female, 43.2% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Harry Potter, Golden State Warriors, Chicago Bears, Atlanta Braves, Buffalo Bills.

The average Fallen fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Harry Potter, Golden State Warriors, Chicago Bears, with strongest over-indexing on Harry Potter (1.74× the country average). Demographically, the Fallen audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of Fallen fans

Demographic split for Fallen audience in United States
MetricValue
Female56.8%
Male43.2%
Average age35.2
Estimated audience size437,756

Audience persona

The typical Fallen fan in United States is more female, around 35.2 years old, with strong Extroversion tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for Fallen in United States
RegionReachAffinity
California44,3930.92×
Texas44,0981.17×
Florida30,1421.02×
New York20,8060.85×
Georgia14,3461.06×
Pennsylvania14,0350.95×
North Carolina13,7971.05×
Ohio13,6941.02×
Illinois12,9530.89×
Michigan11,5941.01×
Virginia10,0560.94×
Tennessee9,7531.11×
Arizona9,0281.01×
Washington8,8211×
New Jersey8,7720.79×
Missouri8,4591.2×
Indiana8,2221.03×
Alabama7,0951.16×
Louisiana6,9721.24×
South Carolina6,9371.05×
Massachusetts6,8500.79×
Maryland6,6360.88×
Kentucky6,6311.21×
Wisconsin6,6301.01×
Oklahoma6,6271.36×
Colorado6,3210.92×
Minnesota5,9320.95×
Oregon5,1611.03×
Arkansas4,4161.22×
Mississippi4,3541.21×
Nevada4,1560.98×
Utah3,9741.01×
Kansas3,8361.11×
Connecticut3,7650.86×
Iowa3,6181×
Idaho2,5371.16×
New Mexico2,5291.15×
West Virginia2,2261.09×
Nebraska2,2161.01×
Hawaii1,5440.82×
New Hampshire1,5420.89×
Maine1,4710.94×
Montana1,2811.06×
Rhode Island1,0880.78×
Delaware9830.81×
Alaska9280.99×
South Dakota8800.87×
North Dakota8380.93×
Washington, District of Columbia8290.63×
Vermont6670.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fallen audience
BrandAffinityCategory
Harry Potter1.74×Movies & TV
Golden State Warriors2.07×Sports
Chicago Bears2.21×Sports
Atlanta Braves3×Sports
Buffalo Bills2.15×Sports
Internet meme1.54×Internet & Social Media
Batman1.72×Movies & TV
New England Patriots2.08×Sports
Monopoly (game)5.31×Games
Tom Hardy3.89×Movies & TV
Ultimate Fighting Championship1.63×Sports
Role-playing games1.78×Games
Call of Duty2.37×Games
Houston Texans2.57×Sports
WWE1.53×Sports
Detroit Lions1.81×Sports
Whisky1.62×Food & Beverages
Mark Wahlberg2.89×Movies & TV
Pittsburgh Steelers1.62×Sports
Body modification1.95×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fallen audience
TraitClusterScore
ExtroversionTHRILL1.95
IndividualismJOY1.37
Career OrientationPOWER1.33
Community OrientationOPEN1.31
TraditionCONSERVATISM1.28
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Fallen
CountryShare
United States18.7%
Italy14.2%
Germany14.0%

See Fallen audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does Fallen have in United States?

Fallen has an estimated audience of 437,756 people in United States, concentrated in California and Texas.

What is the gender split and age of Fallen fans?

56.8% of Fallen fans are female, 43.2% are male, with an average age of 35.2 years.

Which brands do Fallen fans like most?

Fallen fans show strongest brand affinity for Harry Potter (1.74×), Golden State Warriors (2.07×), and Chicago Bears (2.21×) over the country average.

Where do Fallen fans live in United States?

Fallen fans in United States are most concentrated in California (reach 44,393), Texas (reach 44,098), and Florida (reach 30,142). These three regions account for the largest share of the active audience.

What other brands do Fallen fans also like?

Beyond Fallen itself, the audience over-indexes on Golden State Warriors (2.07×), Chicago Bears (2.21×), Atlanta Braves (3×), and Buffalo Bills (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fallen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.