Fender Audience in United States

Fender logo

Fender has an estimated audience of 1,380,602 people in United States. 25.0% are female, 75.0% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Springfield, Illinois, 3D printing, Alaska, Urban Outfitters.

The average Fender fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Springfield, Illinois, 3D printing, with strongest over-indexing on Dog breed (2.9× the country average). Demographically, the Fender audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand

Demographics of Fender fans

Demographic split for Fender audience in United States
MetricValue
Female25.0%
Male75.0%
Average age35.8
Estimated audience size1,380,602

Audience persona

The typical Fender fan in United States is more male, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Fender in United States
RegionReachAffinity
California188,5991.24×
Texas117,0390.99×
Florida80,0010.86×
New York66,8270.87×
Ohio49,0661.15×
Pennsylvania45,0040.97×
Illinois42,8030.93×
Georgia40,4180.95×
North Carolina39,4120.95×
Michigan36,5921.01×
Virginia34,5721.03×
Tennessee32,2121.16×
Washington31,9161.15×
Arizona30,9281.1×
New Jersey29,8750.85×
Massachusetts25,1220.92×
Indiana23,1690.92×
Missouri22,0030.99×
Colorado20,4150.94×
Kentucky19,0261.1×
Maryland18,8590.79×
Oregon18,0401.14×
Wisconsin17,9510.86×
Alabama17,8320.92×
Minnesota17,2900.87×
Oklahoma16,5711.08×
South Carolina16,3140.79×
Louisiana15,0740.85×
Utah13,0491.06×
Connecticut12,6850.92×
Nevada11,4310.86×
Arkansas11,2960.99×
Alaska10,4373.53×
Mississippi9,9020.87×
Iowa9,6140.85×
Kansas9,4090.86×
Nebraska7,9361.15×
New Mexico6,8100.98×
West Virginia6,7071.04×
Idaho6,6060.95×
Hawaii5,7100.96×
New Hampshire5,4221×
Maine4,8770.99×
Montana4,0671.06×
Rhode Island3,8590.88×
Washington, District of Columbia2,8100.68×
Delaware2,5070.66×
Vermont2,3500.97×
South Dakota2,3120.72×
North Dakota2,2590.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fender audience
BrandAffinityCategory
Dog breed2.9×Pets & Animals
Springfield, Illinois18.58×Travel & Leisure
3D printing2.92×Technology & Electronics
Alaska1.74×Travel & Leisure
Urban Outfitters1.63×Shopping
Winemaking3.83×Food & Beverages
Product design1.52×Business & Career
Salman Khan5.62×Movies & TV
Nebraska1.72×Travel & Leisure
Atkins diet2.55×Health
Sinaloa1.79×Travel & Leisure
Monogram1.85×Home & Garden
MK1.83×Music & Radio
IS (Infinite Stratos)1.68×Literature
edureka14.53×Business & Career
WESH1.84×Movies & TV
UK garage2.03×Music & Radio
Google Analytics1.8×Internet & Social Media
ABC 7 Chicago1.57×Movies & TV
Hypertext2.06×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fender audience
TraitClusterScore
Early Adopter MentalityPOWER1.35
TraditionCONSERVATISM1.3
Luxury OrientationPREMIUM1.28
SustainabilityBALANCE1.21
ExtroversionTHRILL1.19
LGBTQ+ IdentityOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Fender
CountryShare
United States28.0%
Japan15.8%
United Kingdom6.3%

See Fender audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Fender have in United States?

Fender has an estimated audience of 1,380,602 people in United States, concentrated in California and Texas.

What is the gender split and age of Fender fans?

25.0% of Fender fans are female, 75.0% are male, with an average age of 35.8 years.

Which brands do Fender fans like most?

Fender fans show strongest brand affinity for Dog breed (2.9×), Springfield, Illinois (18.58×), and 3D printing (2.92×) over the country average.

Where do Fender fans live in United States?

Fender fans in United States are most concentrated in California (reach 188,599), Texas (reach 117,039), and Florida (reach 80,001). These three regions account for the largest share of the active audience.

What other brands do Fender fans also like?

Beyond Fender itself, the audience over-indexes on Springfield, Illinois (18.58×), 3D printing (2.92×), Alaska (1.74×), and Urban Outfitters (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.