Rascasse Audience Intelligence

FIFA 23 Audience in United States

A data profile of the people who buy, follow and care about FIFA 23 in United States — modelled from more than twelve digital signal sources. FIFA 23 has an estimated audience of 1,854,932 people in United States.

#92among Video game in United States#147among Video / Board Game in United States#316in Games

The average FIFA 23 fan in United States is 26.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include TikTok, International education, FIFA World Cup, with strongest over-indexing on TikTok (4.77× the country average).

Demographically, the FIFA 23 audience skews balanced with an average age of 26.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FIFA 23 fan in United States is balanced, around 26.2 years old, with strong Patriotism tendencies and a notable affinity for TikTok.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIFA 23 profile in United States.

Audience size
1.9M
in United States
Gender
45.8%♀
54.2% male
Age
26.2
average years
Country rank
#15109
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIFA 23 fans

45.8% are female, 54.2% are male, average age 26.2.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for FIFA 23 audience in United States
MetricValue
Female45.8%
Male54.2%
Average age26.2
Estimated audience size1,854,932
Fig. 03

Age distribution

Ø 26.2
average years
Age distribution of the FIFA 23 audience in United States
Age bracketShare%
16-1962%
20-2919%
30-399%
40-496%
50+4%
Fig. 04

Worldwide distribution

25.9%

of the worldwide FIFA 23 audience comes from United States.

Worldwide audience distribution share by country for FIFA 23
CountryShare
United States25.9%
Brazil11.0%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIFA 23 audience in United States is strongest.

Fig. 05

Top regions by affinity

FIFA 23 fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.67×
02Texas~300K1.62×
03New Jersey~80K1.60×
04Virginia~70K1.48×
05Maryland~50K1.48×
06Florida~200K1.40×
07Illinois~80K1.37×
08Arizona~50K1.37×
09New York~100K1.34×
10Georgia~70K1.28×
11Massachusetts~50K1.27×
12North Carolina~70K1.23×
13Washington~40K1.19×
14Nevada~20K1.18×
15Oklahoma~20K1.15×
16Connecticut~20K1.12×
17Washington, District of Columbia~6K1.08×
18Indiana~30K1.03×
19Oregon~20K1.03×
20Nebraska~9K1.01×
21Rhode Island~6K1.01×
22Utah~20K1.00×
23Kansas~10K1.00×
24Colorado~30K0.98×
25Iowa~10K0.98×
26Delaware~5K0.97×
27New Mexico~9K0.96×
28Pennsylvania~60K0.95×
29Minnesota~30K0.95×
30Kentucky~20K0.94×
31Vermont~3K0.94×
32Tennessee~30K0.93×
33Alabama~20K0.92×
34Arkansas~10K0.92×
35Alaska~4K0.92×
36North Dakota~3K0.91×
37Michigan~40K0.90×
38South Carolina~20K0.89×
39South Dakota~4K0.89×
40Ohio~50K0.88×
41Louisiana~20K0.87×
42New Hampshire~6K0.87×
43Montana~4K0.87×
44Missouri~30K0.86×
45Maine~6K0.86×
46Wisconsin~20K0.85×
47Idaho~8K0.85×
48West Virginia~7K0.84×
49Hawaii~7K0.83×
50Mississippi~10K0.82×
Fig. 06

Affinity by region

Affinity by region — FIFA 23, United States
0.82×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FIFA 23 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FIFA 23 audience
#·InterestCategoryAffinity×
01International educationBusiness & Career18.39×
02KeshaMusic & Radio9.42×
03EA SportsGames8.99×
04Scarface (1983 film)Movies & TV7.33×
05FIFA (video game series)Games7.17×
06EA Sports FCGames7.17×
07Disneyland ParisTravel & Leisure7.06×
08Graphic novelLiterature5.09×
09TikTokInternet & Social Media4.77×
10Massively multiplayer online gamesGames3.61×
11Gaming computerTechnology & Electronics3.31×
12Mobile gameGames3.19×
13Google DriveTechnology & Electronics3.05×
14Anime and manga fandomLiterature2.98×
15UEFA Champions LeagueSports2.98×
16Buffalo BillsSports2.82×
17RadioTechnology & Electronics2.76×
18Diane KeatonMovies & TV2.63×
19FIFA World CupSports2.60×
20Digital photographyBusiness & Career2.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FIFA 23 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FIFA 23 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
Convenience OrientationPREMIUM1.51×
Community OrientationOPEN1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FIFA 23 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
DIY MentalityTHRILL0.81×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FIFA 23 have in United States?

FIFA 23 has an estimated audience of 1,854,932 people in United States, concentrated in California and Texas.

02

What is the gender split and age of FIFA 23 fans?

45.8% of FIFA 23 fans are female, 54.2% are male, with an average age of 26.2 years.

03

Which brands do FIFA 23 fans like most?

FIFA 23 fans show strongest brand affinity for TikTok (4.77×), International education (18.39×), and FIFA World Cup (2.6×) over the country average.

04

Where do FIFA 23 fans live in United States?

FIFA 23 fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do FIFA 23 fans also like?

Beyond FIFA 23 itself, the audience over-indexes on International education (18.39×), FIFA World Cup (2.6×), Google Drive (3.05×), and Mobile game (3.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See FIFA 23 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FIFA 23. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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