FIFA 23 Audience in United States

FIFA 23 logo

FIFA 23 has an estimated audience of 1,952,194 people in United States. 23.1% are female, 76.9% are male, average age 28.6. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, TikTok, Kia Sportage, Google Maps, Mobile game.

The average FIFA 23 fan in United States is 28.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, TikTok, Kia Sportage, with strongest over-indexing on Indeed.com (7.85× the country average). Demographically, the FIFA 23 audience skews more male with an average age of 28.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of FIFA 23 fans

Demographic split for FIFA 23 audience in United States
MetricValue
Female23.1%
Male76.9%
Average age28.6
Estimated audience size1,952,194

Audience persona

The typical FIFA 23 fan in United States is more male, around 28.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for FIFA 23 in United States
RegionReachAffinity
California356,6341.66×
Texas287,6061.71×
Florida200,7531.52×
New York158,3851.45×
Illinois94,3671.45×
New Jersey80,9001.63×
Georgia80,4691.34×
North Carolina76,8701.31×
Virginia73,1911.54×
Pennsylvania59,8790.91×
Arizona59,5311.49×
Ohio53,1800.88×
Maryland52,6661.57×
Massachusetts49,1521.28×
Washington48,8591.25×
Michigan45,6510.89×
Indiana38,1451.07×
Tennessee36,2770.93×
Colorado32,2991.05×
Minnesota26,2510.94×
Missouri26,1950.83×
Alabama25,5870.94×
South Carolina24,7710.84×
Oklahoma24,6481.14×
Nevada24,2621.29×
Wisconsin23,9120.81×
Oregon23,4781.05×
Connecticut22,9801.17×
Kentucky21,4580.88×
Louisiana20,0500.8×
Utah17,4441×
Iowa15,1390.94×
Kansas14,5600.95×
Arkansas13,8940.86×
Nebraska10,1751.04×
New Mexico9,2780.95×
Mississippi8,5470.53×
Washington, District of Columbia6,9511.18×
Rhode Island6,3311.02×
Idaho5,8230.59×
Delaware5,1350.95×
New Hampshire5,0720.66×
West Virginia4,5040.5×
Maine4,1780.6×
Hawaii3,5760.43×
Montana2,3510.43×
North Dakota2,2590.56×
Vermont2,2320.65×
South Dakota2,1910.49×
Alaska2,0970.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FIFA 23 audience
BrandAffinityCategory
Indeed.com7.85×Business & Career
TikTok4.03×Internet & Social Media
Kia Sportage27.25×Cars & Mobility
Google Maps4.51×Internet & Social Media
Mobile game4.32×Games
FIFA (video game series)11.86×Games
Jollibee9.09×Food & Beverages
Honda HR-V20.95×Cars & Mobility
FIFA World Cup3.19×Sports
Anime and manga fandom4.83×Literature
JD Sports9.91×Shopping
Capital One2.98×Business & Career
Autism Awareness6.93×Health
Google Drive3.05×Technology & Electronics
Inter Milan9.41×Sports
Bundesliga9.66×Sports
Google News4.14×News
Beetlejuice3.41×Movies & TV
Diabetes mellitus awareness4.66×Health
Hatsune Miku16.05×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FIFA 23 audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.59
Early Adopter MentalityPOWER1.59
Luxury OrientationPREMIUM1.41
Risk AppetiteTHRILL1.36
TraditionCONSERVATISM1.22
Convenience OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for FIFA 23
CountryShare
United States27.1%
Brazil11.4%
Canada4.9%

See FIFA 23 audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does FIFA 23 have in United States?

FIFA 23 has an estimated audience of 1,952,194 people in United States, concentrated in California and Texas.

What is the gender split and age of FIFA 23 fans?

23.1% of FIFA 23 fans are female, 76.9% are male, with an average age of 28.6 years.

Which brands do FIFA 23 fans like most?

FIFA 23 fans show strongest brand affinity for Indeed.com (7.85×), TikTok (4.03×), and Kia Sportage (27.25×) over the country average.

Where do FIFA 23 fans live in United States?

FIFA 23 fans in United States are most concentrated in California (reach 356,634), Texas (reach 287,606), and Florida (reach 200,753). These three regions account for the largest share of the active audience.

What other brands do FIFA 23 fans also like?

Beyond FIFA 23 itself, the audience over-indexes on TikTok (4.03×), Kia Sportage (27.25×), Google Maps (4.51×), and Mobile game (4.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FIFA 23. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.