Finder (software) Audience in United States

Finder (software) logo

Finder (software) has an estimated audience of 8,900,171 people in United States. 51.5% are female, 48.5% are male, average age 45.3. Top regions: California, Texas, Florida. Top brand affinities: JDSU, Noodle (Gorillaz), Israel, Vocal harmony, Goop.

The average Finder (software) fan in United States is 45.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JDSU, Noodle (Gorillaz), Israel, with strongest over-indexing on JDSU (3.16× the country average). Demographically, the Finder (software) audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Finder (software) fans

Demographic split for Finder (software) audience in United States
MetricValue
Female51.5%
Male48.5%
Average age45.3
Estimated audience size8,900,171

Audience persona

The typical Finder (software) fan in United States is balanced, around 45.3 years old, with strong Quality Awareness tendencies and a notable affinity for JDSU.

Top regions in United States

Top regions ranked by reach for Finder (software) in United States
RegionReachAffinity
California1,154,9931.18×
Texas803,9611.05×
Florida739,1931.23×
New York502,2101.01×
Ohio359,8321.31×
Georgia314,4051.15×
Illinois285,8780.96×
North Carolina285,7481.07×
Tennessee278,8531.56×
Pennsylvania277,1720.92×
Virginia223,7771.03×
Michigan213,7270.92×
New Jersey211,5240.93×
Washington206,0931.15×
Arizona177,9420.98×
Indiana175,5001.08×
Massachusetts171,8860.98×
Maryland163,8051.07×
Alabama148,1161.19×
Missouri139,8900.98×
South Carolina138,2431.03×
Colorado135,9670.97×
Louisiana125,0231.09×
Kentucky118,6101.06×
Minnesota115,9760.91×
Wisconsin115,2350.86×
Oregon109,2801.07×
Oklahoma104,4781.06×
Utah103,7181.3×
Mississippi88,0611.2×
Nevada85,3650.99×
Arkansas83,7001.14×
Connecticut83,1270.93×
Kansas66,4270.95×
Iowa60,6630.83×
Idaho45,1161.01×
New Mexico44,2330.99×
Hawaii42,4091.11×
Nebraska39,1040.88×
West Virginia34,3950.83×
New Hampshire27,6960.79×
Washington, District of Columbia27,3461.02×
Maine26,7280.84×
Rhode Island24,8780.88×
Montana21,0810.85×
Delaware20,3300.83×
Alaska17,1620.9×
South Dakota14,7670.72×
North Dakota13,0710.71×
Vermont11,6230.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Finder (software) audience
BrandAffinityCategory
JDSU3.16×Business & Career
Noodle (Gorillaz)2.72×Music & Radio
Israel1.58×Travel & Leisure
Vocal harmony2.68×Music & Radio
Goop2.77×Internet & Social Media
Historic site2.02×Arts & Culture
Wok2.99×Food & Beverages
Google Home2.92×Technology & Electronics
Grinch1.79×Movies & TV
Wikia1.5×Internet & Social Media
Urban horticulture1.57×Home & Garden
Governor of Michigan3.16×Politics & Society
Nebraska Cornhuskers football1.53×Sports
Fairy godmother3.16×Literature
Hibachi3.16×Food & Beverages
Jeep Wagoneer2.24×Cars & Mobility
NBC10 Philadelphia3.16×Movies & TV
Mathcore2.89×Music & Radio
Grace Slick3.08×Music & Radio
Corona (band)2×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Finder (software) audience
TraitClusterScore
Quality AwarenessPREMIUM1.36
Price SensitivityPREMIUM1.26
Healthy LifestyleBALANCE1.07
Need for SecurityCONSERVATISM1.06
Career OrientationPOWER1.04
Family OrientationCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for Finder (software)
CountryShare
United States45.7%
United Kingdom8.1%
Australia7.2%

See Finder (software) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Finder (software) have in United States?

Finder (software) has an estimated audience of 8,900,171 people in United States, concentrated in California and Texas.

What is the gender split and age of Finder (software) fans?

51.5% of Finder (software) fans are female, 48.5% are male, with an average age of 45.3 years.

Which brands do Finder (software) fans like most?

Finder (software) fans show strongest brand affinity for JDSU (3.16×), Noodle (Gorillaz) (2.72×), and Israel (1.58×) over the country average.

Where do Finder (software) fans live in United States?

Finder (software) fans in United States are most concentrated in California (reach 1,154,993), Texas (reach 803,961), and Florida (reach 739,193). These three regions account for the largest share of the active audience.

What other brands do Finder (software) fans also like?

Beyond Finder (software) itself, the audience over-indexes on Noodle (Gorillaz) (2.72×), Israel (1.58×), Vocal harmony (2.68×), and Goop (2.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Finder (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.