Fisherman's Wharf, San Francisco Audience in United States
Fisherman's Wharf, San Francisco has an estimated audience of 309,755 people in United States. 51.4% are female, 48.6% are male, average age 44.0. Top brand affinities: Stephen Hawking, Fallout (series), Golden Gate Bridge, Christoph Waltz, american psycho.
Top brand affinities include Stephen Hawking, Fallout (series), Golden Gate Bridge, with strongest over-indexing on Stephen Hawking (41.88× the country average). Demographically, the Fisherman's Wharf, San Francisco audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Travel & Leisure · Type: POI
Demographics of Fisherman's Wharf, San Francisco fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 44.0 |
| Estimated audience size | 309,755 |
Audience persona
The typical Fisherman's Wharf, San Francisco fan in United States is balanced, around 44.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Stephen Hawking.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stephen Hawking | 41.88× | Business & Career |
| Fallout (series) | 25.73× | Games |
| Golden Gate Bridge | 25.76× | Travel & Leisure |
| Christoph Waltz | 20× | Movies & TV |
| american psycho | 20× | Movies & TV |
| Horoscope | 9.38× | Health |
| The Salvation Army | 20× | Politics & Society |
| Steel Panther | 48.92× | Music & Radio |
| Yosemite National Park | 9.15× | Travel & Leisure |
| Shedd Aquarium | 33.08× | Travel & Leisure |
| Minecraft: Story Mode | 32.54× | Games |
| Aquarium of the Pacific | 44.5× | Travel & Leisure |
| Cotswolds | 41.34× | Travel & Leisure |
| Bass guitar | 3.72× | Music & Radio |
| Neil deGrasse Tyson | 13.55× | Movies & TV |
| San Francisco 49ers | 5.25× | Sports |
| Pet insurance | 11.56× | Pets & Animals |
| Day trading | 8.2× | Business & Career |
| Superman | 1.78× | Movies & TV |
| Cross-country skiing | 10.12× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.38 |
| Risk Appetite | THRILL | 2.14 |
| Travelling | THRILL | 1.68 |
| Early Adopter Mentality | POWER | 1.64 |
| Patriotism | CONSERVATISM | 1.62 |
| Community Orientation | OPEN | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.4% |
| Taiwan | 7.9% |
| Japan | 5.6% |
See Fisherman's Wharf, San Francisco audiences in other countries
- Fisherman's Wharf, San Francisco — Germany
- Fisherman's Wharf, San Francisco — United Kingdom
- Fisherman's Wharf, San Francisco — France
- Fisherman's Wharf, San Francisco — Italy
- Fisherman's Wharf, San Francisco — Spain
- Fisherman's Wharf, San Francisco — Brazil
- Fisherman's Wharf, San Francisco — Japan
- Fisherman's Wharf, San Francisco — South Korea
- Fisherman's Wharf, San Francisco — India
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fisherman's Wharf, San Francisco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.