Fletch (film) Audience in United States

Fletch (film) logo

Fletch (film) has an estimated audience of 357,050 people in United States. 59.3% are female, 40.7% are male, average age 32.5. Top regions: California, Texas, Michigan. Top brand affinities: Natural rubber, Product design, Grinch, Bank account, Staycation.

The average Fletch (film) fan in United States is 32.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Michigan. Top brand affinities include Natural rubber, Product design, Grinch, with strongest over-indexing on Natural rubber (2.49× the country average). Demographically, the Fletch (film) audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Fletch (film) fans

Demographic split for Fletch (film) audience in United States
MetricValue
Female59.3%
Male40.7%
Average age32.5
Estimated audience size357,050

Audience persona

The typical Fletch (film) fan in United States is more female, around 32.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Fletch (film) in United States
RegionReachAffinity
California31,7930.81×
Texas23,5770.77×
Michigan21,5622.31×
Florida18,6080.77×
New York15,1900.76×
Ohio11,8061.07×
Pennsylvania11,2990.94×
Illinois11,2340.94×
North Carolina9,3210.87×
Georgia8,8340.8×
Wisconsin7,9191.47×
Tennessee7,2621.01×
Washington7,2021.01×
Virginia7,1460.82×
Indiana6,9821.07×
Arizona6,9080.95×
New Jersey6,6770.74×
Massachusetts6,4680.92×
Colorado6,2691.11×
Missouri6,2401.08×
Minnesota5,8331.14×
South Carolina4,8630.91×
Kentucky4,8121.07×
Oregon4,5411.11×
Alabama4,5370.91×
Maryland4,4620.73×
Oklahoma4,3231.09×
Utah4,3171.35×
Connecticut4,0491.13×
Iowa3,7971.29×
Louisiana3,7950.82×
Kansas3,2211.14×
Arkansas2,9341×
Nevada2,8930.84×
Idaho2,1491.2×
Mississippi2,1120.72×
Nebraska2,0871.17×
West Virginia1,9661.18×
New Mexico1,4070.79×
New Hampshire1,4061×
Maine1,2680.99×
Montana1,2021.21×
Rhode Island9890.87×
Hawaii9820.64×
South Dakota9241.12×
Washington, District of Columbia8010.75×
North Dakota7601.04×
Alaska7130.93×
Delaware6740.68×
Vermont6100.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fletch (film) audience
BrandAffinityCategory
Natural rubber2.49×Cars & Mobility
Product design2.11×Business & Career
Grinch2.75×Movies & TV
Bank account1.67×Business & Career
Staycation2.19×Home & Garden
Goop3.29×Internet & Social Media
Governor of Michigan4.47×Politics & Society
Vocal harmony2.69×Music & Radio
Mathcore4.57×Music & Radio
Google Home3.64×Technology & Electronics
Wok3.58×Food & Beverages
Home staging2.8×Home & Garden
David Yurman1.57×Fashion & Accessoires
Historic site2.13×Arts & Culture
UK garage2.66×Music & Radio
Electrolyte2.26×Health
Hipster4.57×Politics & Society
Voter registration2.25×Politics & Society
Gran Torino3.23×Movies & TV
Hibachi3.55×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fletch (film) audience
TraitClusterScore
Luxury OrientationPREMIUM1.67
Risk AppetiteTHRILL1.6
DIY MentalityTHRILL1.46
SustainabilityBALANCE1.45
LGBTQ+ IdentityOPEN1.32
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Fletch (film)
CountryShare
United States84.6%
Germany12.9%
Italy2.4%

See Fletch (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Fletch (film) have in United States?

Fletch (film) has an estimated audience of 357,050 people in United States, concentrated in California and Texas.

What is the gender split and age of Fletch (film) fans?

59.3% of Fletch (film) fans are female, 40.7% are male, with an average age of 32.5 years.

Which brands do Fletch (film) fans like most?

Fletch (film) fans show strongest brand affinity for Natural rubber (2.49×), Product design (2.11×), and Grinch (2.75×) over the country average.

Where do Fletch (film) fans live in United States?

Fletch (film) fans in United States are most concentrated in California (reach 31,793), Texas (reach 23,577), and Michigan (reach 21,562). These three regions account for the largest share of the active audience.

What other brands do Fletch (film) fans also like?

Beyond Fletch (film) itself, the audience over-indexes on Product design (2.11×), Grinch (2.75×), Bank account (1.67×), and Staycation (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fletch (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.