Follies Audience in United States

Follies logo

Follies has an estimated audience of 415,969 people in United States. 64.6% are female, 35.4% are male, average age 50.9. Top regions: California, New York, Georgia. Top brand affinities: Whataburger, Pillow, Enfamil, Al Ahly SC, Parma.

The average Follies fan in United States is 50.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Georgia. Top brand affinities include Whataburger, Pillow, Enfamil, with strongest over-indexing on Whataburger (1.79× the country average). Demographically, the Follies audience skews more female with an average age of 50.9, and over-indexes on personality traits such as Family Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Musical

Demographics of Follies fans

Demographic split for Follies audience in United States
MetricValue
Female64.6%
Male35.4%
Average age50.9
Estimated audience size415,969

Audience persona

The typical Follies fan in United States is more female, around 50.9 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Follies in United States
RegionReachAffinity
California53,9111.18×
New York38,4861.66×
Georgia35,0192.73×
Texas31,9830.89×
Florida27,6980.98×
Pennsylvania15,7251.12×
Illinois14,7071.06×
North Carolina12,3070.98×
New Jersey12,1621.15×
Ohio11,2160.88×
Massachusetts10,7321.31×
Michigan10,6000.97×
Virginia10,3111.02×
Washington9,1011.09×
Tennessee7,7130.92×
Maryland7,6411.07×
Arizona6,9950.82×
Missouri6,7311×
Oklahoma5,9371.29×
Colorado5,8890.9×
Indiana5,7230.75×
Alabama5,2120.9×
Oregon5,1111.07×
Minnesota4,8570.81×
Connecticut4,8121.15×
Louisiana4,7660.89×
Nevada4,7351.18×
Wisconsin4,5920.73×
South Carolina4,5110.72×
Utah3,8651.04×
Kentucky3,7240.71×
Arkansas3,1550.92×
Mississippi2,9480.86×
Kansas2,7080.83×
Iowa2,6190.76×
Washington, District of Columbia2,0771.66×
Idaho1,7880.86×
West Virginia1,7700.91×
Hawaii1,7570.98×
New Mexico1,6430.79×
New Hampshire1,5950.97×
Rhode Island1,4961.13×
Maine1,4951×
Nebraska1,4730.71×
Delaware9460.82×
Montana8180.71×
Vermont7791.07×
North Dakota6940.81×
Alaska6620.74×
South Dakota5700.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Follies audience
BrandAffinityCategory
Whataburger1.79×Food & Beverages
Pillow2.04×Home & Garden
Enfamil3.23×Kids & Family
Al Ahly SC1.64×Sports
Parma2.17×Travel & Leisure
Cachorros2.1×Pets & Animals
International University of Business Agriculture and Technology1.71×Business & Career
Cachorros1.63×Pets & Animals
Cachaça2.43×Food & Beverages
Jbc3.33×Kids & Family
Boogie-woogie (dance)1.64×Music & Radio
Assisi1.6×Travel & Leisure
Hypnagogia2.18×Health
Indiana University School of Medicine1.52×Business & Career
Ivana (singer)2.09×
Socialist Federal Republic of Yugoslavia1.73×Politics & Society
Cake Craft and Decoration1.59×Food & Beverages
JBM3.9×Music & Radio
Canino1.97×Travel & Leisure
William F. Buckley, Jr.1.63×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Follies audience
TraitClusterScore
Family OrientationCONSERVATISM2.11
IndividualismJOY1.82
TraditionCONSERVATISM1.79
Community OrientationOPEN1.66
SustainabilityBALANCE1.35
Convenience OrientationPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Follies
CountryShare
United States59.9%
Canada9.8%
France7.1%

See Follies audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Follies have in United States?

Follies has an estimated audience of 415,969 people in United States, concentrated in California and New York.

What is the gender split and age of Follies fans?

64.6% of Follies fans are female, 35.4% are male, with an average age of 50.9 years.

Which brands do Follies fans like most?

Follies fans show strongest brand affinity for Whataburger (1.79×), Pillow (2.04×), and Enfamil (3.23×) over the country average.

Where do Follies fans live in United States?

Follies fans in United States are most concentrated in California (reach 53,911), New York (reach 38,486), and Georgia (reach 35,019). These three regions account for the largest share of the active audience.

What other brands do Follies fans also like?

Beyond Follies itself, the audience over-indexes on Pillow (2.04×), Enfamil (3.23×), Al Ahly SC (1.64×), and Parma (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Follies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.