Forage Audience in United States

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Forage has an estimated audience of 1,064,568 people in United States. 55.2% are female, 44.8% are male, average age 43.5. Top regions: California, New York, Texas. Top brand affinities: Who Wants to Be a Millionaire?, Israel, Pillow, Tech News, Governor of Michigan.

The average Forage fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Who Wants to Be a Millionaire?, Israel, Pillow, with strongest over-indexing on Who Wants to Be a Millionaire? (9.9× the country average). Demographically, the Forage audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Forage fans

Demographic split for Forage audience in United States
MetricValue
Female55.2%
Male44.8%
Average age43.5
Estimated audience size1,064,568

Audience persona

The typical Forage fan in United States is more female, around 43.5 years old, with strong Sustainability tendencies and a notable affinity for Who Wants to Be a Millionaire?.

Top regions in United States

Top regions ranked by reach for Forage in United States
RegionReachAffinity
California149,2751.28×
New York81,2411.37×
Texas78,2030.85×
Massachusetts61,4992.93×
Florida50,7800.7×
Wisconsin44,7212.79×
Illinois32,5550.92×
Ohio30,7390.94×
Maryland30,6801.68×
New Jersey29,8731.1×
Pennsylvania28,2750.79×
Georgia25,9040.79×
North Carolina24,6820.77×
Virginia23,7100.91×
Colorado22,9991.37×
Michigan21,4620.77×
Maine20,6565.42×
Washington20,0180.94×
Indiana16,3690.84×
Arizona14,6710.67×
Tennessee14,2230.67×
Oregon12,3291.01×
Missouri12,0930.7×
Kentucky11,7450.88×
Connecticut11,4021.07×
Minnesota11,1940.73×
South Carolina9,5880.6×
Louisiana9,5510.7×
Alabama9,2540.62×
Oklahoma7,7050.65×
Mississippi7,3510.84×
Kansas6,1880.74×
Utah5,8200.61×
Nevada5,6890.55×
Iowa5,6850.65×
Idaho5,3591×
Arkansas5,2340.6×
Hawaii4,3680.95×
West Virginia4,1960.85×
Washington, District of Columbia3,9471.23×
Nebraska3,6930.69×
New Hampshire3,5960.86×
Rhode Island3,2120.95×
New Mexico2,6880.5×
Delaware2,2640.77×
Montana1,8430.62×
Alaska1,5810.69×
Vermont1,5570.83×
South Dakota1,2970.53×
North Dakota1,0780.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Forage audience
BrandAffinityCategory
Who Wants to Be a Millionaire?9.9×Movies & TV
Israel1.84×Travel & Leisure
Pillow1.84×Home & Garden
Tech News5.75×Technology & Electronics
Governor of Michigan4×Politics & Society
Fairy godmother3.78×Literature
Goop2.65×Internet & Social Media
Voter registration2.17×Politics & Society
Nebraska Cornhuskers3.72×Sports
Hibachi3.32×Food & Beverages
Home staging2.2×Home & Garden
Wok2.73×Food & Beverages
headspace3.8×Health
edureka14.71×Business & Career
Google Home2.6×Technology & Electronics
Cherish (group)4.31×Music & Radio
Vocal harmony1.65×Music & Radio
Jaws1.98×Movies & TV
Hipster3.42×Politics & Society
Jeep Wagoneer2.04×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Forage audience
TraitClusterScore
SustainabilityBALANCE1.5
DIY MentalityTHRILL1.47
Urban LifestyleOPEN1.44
Risk AppetiteTHRILL1.37
IndividualismJOY1.36
PatriotismCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Forage
CountryShare
United States41.6%
United Kingdom13.3%
Australia5.3%

See Forage audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Forage have in United States?

Forage has an estimated audience of 1,064,568 people in United States, concentrated in California and New York.

What is the gender split and age of Forage fans?

55.2% of Forage fans are female, 44.8% are male, with an average age of 43.5 years.

Which brands do Forage fans like most?

Forage fans show strongest brand affinity for Who Wants to Be a Millionaire? (9.9×), Israel (1.84×), and Pillow (1.84×) over the country average.

Where do Forage fans live in United States?

Forage fans in United States are most concentrated in California (reach 149,275), New York (reach 81,241), and Texas (reach 78,203). These three regions account for the largest share of the active audience.

What other brands do Forage fans also like?

Beyond Forage itself, the audience over-indexes on Israel (1.84×), Pillow (1.84×), Tech News (5.75×), and Governor of Michigan (4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Forage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.