A data profile of the people who buy, follow and care about Forearm in United States — modelled from more than twelve digital signal sources. Forearm has an estimated audience of 2,415,251 people in United States.
The average Forearm fan in United States is 43.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Massage, Non-alcoholic beverage, Real property, with strongest over-indexing on Massage (3.3× the country average).
Demographically, the Forearm audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Forearm fan in United States is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Massage.
The key figures that characterise the Forearm profile in United States.
64.1% are female, 35.9% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 43.4 |
| Estimated audience size | 2,415,251 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 25% |
Where the Forearm audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~400K | 1.52× | |
| 02 | Texas | ~300K | 1.42× | |
| 03 | Hawaii | ~10K | 1.29× | |
| 04 | Nevada | ~30K | 1.28× | |
| 05 | Georgia | ~90K | 1.23× | |
| 06 | Florida | ~200K | 1.21× | |
| 07 | Arizona | ~60K | 1.19× | |
| 08 | Maryland | ~50K | 1.17× | |
| 09 | Louisiana | ~40K | 1.16× | |
| 10 | Mississippi | ~20K | 1.15× | |
| 11 | New York | ~100K | 1.12× | |
| 12 | Illinois | ~90K | 1.12× | |
| 13 | Virginia | ~60K | 1.12× | |
| 14 | New Mexico | ~10K | 1.12× | |
| 15 | North Carolina | ~80K | 1.10× | |
| 16 | Oklahoma | ~30K | 1.09× | |
| 17 | Arkansas | ~20K | 1.08× | |
| 18 | New Jersey | ~60K | 1.07× | |
| 19 | Washington | ~50K | 1.06× | |
| 20 | Alaska | ~5K | 1.04× | |
| 21 | Delaware | ~7K | 1.03× | |
| 22 | Connecticut | ~20K | 1.02× | |
| 23 | Alabama | ~30K | 1.01× | |
| 24 | Oregon | ~30K | 1.00× | |
| 25 | Indiana | ~40K | 0.98× | |
| 26 | Tennessee | ~50K | 0.96× | |
| 27 | North Dakota | ~5K | 0.96× | |
| 28 | Pennsylvania | ~80K | 0.95× | |
| 29 | Rhode Island | ~7K | 0.95× | |
| 30 | Kentucky | ~30K | 0.94× | |
| 31 | Utah | ~20K | 0.94× | |
| 32 | Nebraska | ~10K | 0.94× | |
| 33 | Michigan | ~60K | 0.93× | |
| 34 | Massachusetts | ~40K | 0.93× | |
| 35 | South Carolina | ~30K | 0.93× | |
| 36 | Kansas | ~20K | 0.93× | |
| 37 | South Dakota | ~5K | 0.93× | |
| 38 | Minnesota | ~30K | 0.91× | |
| 39 | Ohio | ~70K | 0.90× | |
| 40 | West Virginia | ~10K | 0.89× | |
| 41 | Missouri | ~30K | 0.87× | |
| 42 | Iowa | ~20K | 0.87× | |
| 43 | Idaho | ~10K | 0.87× | |
| 44 | Wisconsin | ~30K | 0.84× | |
| 45 | Washington, District of Columbia | ~6K | 0.83× | |
| 46 | Colorado | ~30K | 0.81× | |
| 47 | Maine | ~7K | 0.80× | |
| 48 | New Hampshire | ~7K | 0.76× | |
| 49 | Montana | ~5K | 0.72× | |
| 50 | Vermont | ~3K | 0.70× |
The strongest cross-interests of the Forearm audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 3.75× | ||
| 02 | Web server | Technology & Electronics | 3.35× | ||
| 03 | Massage | Health | 3.30× | ||
| 04 | Twilight (series) | Movies & TV | 3.15× | ||
| 05 | Day spa | Beauty & Wellness | 2.47× | ||
| 06 | Milwaukee Brewers | Sports | 2.46× | ||
| 07 | Master of Business Administration | Business & Career | 2.17× | ||
| 08 | Real property | Home & Garden | 2.12× | ||
| 09 | Rail transport | Travel & Leisure | 2.06× | ||
| 10 | Detroit Tigers | Sports | 2.05× | ||
| 11 | Britney Spears | Music & Radio | 2.04× | ||
| 12 | Pharmacy | Business & Career | 1.91× | ||
| 13 | Charitable organization | Politics & Society | 1.79× | ||
| 14 | Pastry | Food & Beverages | 1.76× | ||
| 15 | Genetics | Kids & Family | 1.73× | ||
| 16 | Hardware store | Home & Garden | 1.68× | ||
| 17 | Alternative medicine | Business & Career | 1.68× | ||
| 18 | Subscription business model | Shopping | 1.59× | ||
| 19 | Ace Hardware | Home & Garden | 1.54× | ||
| 20 | Veterinary medicine | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.79× | |
| Patriotism | CONSERVATISM | 1.55× | |
| Individualism | JOY | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.41× | |
| Social Media Usage | JOY | 0.64× | |
| Design Affinity | PREMIUM | 0.72× |
Forearm has an estimated audience of 2,415,251 people in United States, concentrated in California and Texas.
64.1% of Forearm fans are female, 35.9% are male, with an average age of 43.4 years.
Forearm fans show strongest brand affinity for Massage (3.3×), Non-alcoholic beverage (3.75×), and Real property (2.12×) over the country average.
Forearm fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Forearm itself, the audience over-indexes on Non-alcoholic beverage (3.75×), Real property (2.12×), Web server (3.35×), and Britney Spears (2.04×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Forearm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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