Friday the 13th (1980 film) Audience in United States

Friday the 13th (1980 film) has an estimated audience of 406,855 people in United States. 37.9% are female, 62.1% are male, average age 37.8. Top brand affinities: QVC, Anime and manga fandom, Google Maps, Borussia Dortmund, Hulk Hogan.

Top brand affinities include QVC, Anime and manga fandom, Google Maps, with strongest over-indexing on QVC (8.69× the country average). Demographically, the Friday the 13th (1980 film) audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Risk Appetite, Tradition.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of Friday the 13th (1980 film) fans

Demographic split for Friday the 13th (1980 film) audience in United States
MetricValue
Female37.9%
Male62.1%
Average age37.8
Estimated audience size406,855

Audience persona

The typical Friday the 13th (1980 film) fan in United States is more male, around 37.8 years old, with strong Risk Appetite tendencies and a notable affinity for QVC.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Friday the 13th (1980 film) audience
BrandAffinityCategory
QVC8.69×Movies & TV
Anime and manga fandom6.11×Literature
Google Maps3.53×Internet & Social Media
Borussia Dortmund17.09×Sports
Hulk Hogan15.68×Sports
Capital One3.46×Business & Career
Beetlejuice4.12×Movies & TV
Alien (franchise)19.43×Movies & TV
Graphic novel8.33×Literature
Collectible card game6.61×Games
Aaron Rodgers4.65×Sports
Star Trek9.23×Movies & TV
Rick and Morty5.24×Movies & TV
Bruce Willis5.07×Movies & TV
Kia Sportage14.26×Cars & Mobility
Digital art4.76×Arts & Culture
Indeed.com2.75×Business & Career
Six Feet Under (TV series)20×Movies & TV
Pokémon3.73×Games
Manga3.43×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Friday the 13th (1980 film) audience
TraitClusterScore
Risk AppetiteTHRILL1.58
TraditionCONSERVATISM1.52
LGBTQ+ IdentityOPEN1.41
ExtroversionTHRILL1.41
PatriotismCONSERVATISM1.4
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Friday the 13th (1980 film)
CountryShare
United States61.2%
India6.7%
United Kingdom5.5%

See Friday the 13th (1980 film) audiences in other countries

More Horror audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Friday the 13th (1980 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.