Rascasse Audience Intelligence

Friday the 13th (1980 film) Audience in United States

A data profile of the people who buy, follow and care about Friday the 13th (1980 film) in United States — modelled from more than twelve digital signal sources. Friday the 13th (1980 film) has an estimated audience of 378,140 people in United States.

#63among Horror in United States#3822among Movie / TV Show / Series in United States#7868in Movies & TV

The average Friday the 13th (1980 film) fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include QVC, Alien (franchise), Graphic novel, with strongest over-indexing on QVC (25.8× the country average).

Demographically, the Friday the 13th (1980 film) audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Friday the 13th (1980 film) fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for QVC.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Friday the 13th (1980 film) profile in United States.

Audience size
378K
in United States
Gender
37.9%♀
62.1% male
Age
37.8
average years
Country rank
#42872
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Friday the 13th (1980 film) viewers

37.9% are female, 62.1% are male, average age 37.8.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Friday the 13th (1980 film) audience in United States
MetricValue
Female37.9%
Male62.1%
Average age37.8
Estimated audience size378,140
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Friday the 13th (1980 film) audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3924%
40-4924%
50+12%
Fig. 04

Worldwide distribution

59.3%

of the worldwide Friday the 13th (1980 film) audience comes from United States.

Worldwide audience distribution share by country for Friday the 13th (1980 film)
CountryShare
United States59.3%
India7.2%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Friday the 13th (1980 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Friday the 13th (1980 film) fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~3K1.49×
02Kentucky~6K1.27×
03Tennessee~10K1.18×
04Oklahoma~5K1.16×
05Pennsylvania~20K1.14×
06Ohio~10K1.14×
07Indiana~8K1.14×
08Alabama~6K1.14×
09Arkansas~4K1.12×
10Mississippi~4K1.11×
11Texas~40K1.08×
12North Carolina~10K1.07×
13South Carolina~7K1.07×
14Illinois~10K1.06×
15Kansas~3K1.05×
16Arizona~9K1.04×
17Missouri~7K1.04×
18Louisiana~5K1.04×
19Nevada~4K1.04×
20New Mexico~2K1.04×
21Rhode Island~1K1.04×
22Maine~1K1.02×
23Wisconsin~6K1.01×
24Utah~4K1.01×
25Iowa~3K1.01×
26Michigan~10K1.00×
27Oregon~5K0.99×
28North Dakota<1K0.99×
29California~40K0.98×
30Nebraska~2K0.97×
31Idaho~2K0.97×
32New Hampshire~2K0.97×
33Delaware~1K0.97×
34South Dakota<1K0.97×
35Georgia~10K0.96×
36Connecticut~4K0.96×
37Vermont<1K0.96×
38Colorado~6K0.95×
39Alaska<1K0.95×
40Montana~1K0.93×
41New Jersey~9K0.92×
42Minnesota~5K0.92×
43Florida~20K0.88×
44Virginia~9K0.88×
45Washington~7K0.87×
46New York~20K0.85×
47Maryland~6K0.85×
48Massachusetts~7K0.82×
49Hawaii~1K0.75×
50Washington, District of Columbia<1K0.75×
Fig. 06

Affinity by region

Affinity by region — Friday the 13th (1980 film), United States
0.75×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Friday the 13th (1980 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Friday the 13th (1980 film) audience
#·InterestCategoryAffinity×
01QVCMovies & TV25.80×
02Alien (franchise)Movies & TV23.33×
03Six Feet Under (TV series)Movies & TV20.00×
04Borussia DortmundSports16.81×
05RonaldinhoSports15.42×
06International educationBusiness & Career15.25×
07Hulk HoganSports14.20×
08Berlin WallTravel & Leisure13.48×
09Graphic novelLiterature10.04×
10Star TrekMovies & TV8.60×
11Brittany SnowMovies & TV5.74×
12Psychological thrillerLiterature5.57×
13FedExBusiness & Career3.86×
14Sustainable energyHome & Garden3.81×
15Digital artArts & Culture3.74×
16Anime and manga fandomLiterature3.67×
17TicketmasterTravel & Leisure3.41×
18Renewable energyBusiness & Career3.39×
19Mortgage loansBusiness & Career3.01×
20McDonald'sFood & Beverages2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Friday the 13th (1980 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Friday the 13th (1980 film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.14×
Convenience OrientationPREMIUM1.70×
TraditionCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Friday the 13th (1980 film) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Design AffinityPREMIUM0.68×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Friday the 13th (1980 film) have in United States?

Friday the 13th (1980 film) has an estimated audience of 378,140 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Friday the 13th (1980 film) viewers?

37.9% of Friday the 13th (1980 film) fans are female, 62.1% are male, with an average age of 37.8 years.

03

Which brands do Friday the 13th (1980 film) fans like most?

Friday the 13th (1980 film) fans show strongest brand affinity for QVC (25.8×), Alien (franchise) (23.33×), and Graphic novel (10.04×) over the country average.

04

Where do Friday the 13th (1980 film) fans live in United States?

Friday the 13th (1980 film) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Friday the 13th (1980 film) fans also like?

Beyond Friday the 13th (1980 film) itself, the audience over-indexes on Alien (franchise) (23.33×), Graphic novel (10.04×), Berlin Wall (13.48×), and International education (15.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Friday the 13th (1980 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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