Frieze (magazine) Audience in United States

Frieze (magazine) logo

Frieze (magazine) has an estimated audience of 422,785 people in United States. 47.3% are female, 52.7% are male, average age 36.0. Top regions: California, New York, Texas. Top brand affinities: DeviantArt, Leroy Merlin, Guggenheim Museum Bilbao, Art Institute of Chicago, Alan Rickman.

The average Frieze (magazine) fan in United States is 36.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include DeviantArt, Leroy Merlin, Guggenheim Museum Bilbao, with strongest over-indexing on DeviantArt (44.72× the country average). Demographically, the Frieze (magazine) audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Website / Newspaper / Magazine

Demographics of Frieze (magazine) fans

Demographic split for Frieze (magazine) audience in United States
MetricValue
Female47.3%
Male52.7%
Average age36.0
Estimated audience size422,785

Audience persona

The typical Frieze (magazine) fan in United States is balanced, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for DeviantArt.

Top regions in United States

Top regions ranked by reach for Frieze (magazine) in United States
RegionReachAffinity
California79,4021.71×
New York59,6722.53×
Texas30,9810.85×
Florida25,6310.9×
Pennsylvania15,7011.1×
Georgia15,2581.17×
Illinois14,1181×
Massachusetts12,0921.45×
New Jersey11,8091.1×
Virginia11,7851.14×
North Carolina11,7750.93×
Ohio11,4020.88×
Michigan10,1290.92×
Washington10,0251.18×
Arizona7,4470.86×
Tennessee7,3860.87×
Maryland6,9320.95×
Indiana6,5610.85×
Utah6,4071.69×
Colorado6,3130.95×
Oregon6,2061.28×
Missouri6,1880.91×
Wisconsin5,6690.89×
Minnesota5,5830.92×
Connecticut5,2831.25×
South Carolina5,1440.81×
Alabama5,0860.86×
Louisiana5,0420.92×
Kentucky4,7590.9×
Oklahoma3,8050.81×
Kansas3,2290.97×
Iowa3,0270.87×
Arkansas2,7450.79×
Nevada2,6150.64×
Washington, District of Columbia2,6142.06×
Mississippi2,0850.6×
Idaho1,8960.89×
New Hampshire1,7721.06×
Maine1,7031.12×
Nebraska1,6690.79×
Rhode Island1,6391.22×
New Mexico1,4920.7×
Hawaii1,3830.76×
West Virginia1,3530.69×
Vermont1,0051.35×
Montana9450.81×
Delaware8180.7×
Alaska6580.73×
North Dakota5910.68×
South Dakota4840.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frieze (magazine) audience
BrandAffinityCategory
DeviantArt44.72×Internet & Social Media
Leroy Merlin60×Shopping
Guggenheim Museum Bilbao110.11×Arts & Culture
Art Institute of Chicago38.25×Travel & Leisure
Alan Rickman57.1×Movies & TV
Bachelor of Business Administration43.53×Business & Career
Art dealer20.55×Arts & Culture
Danish design15.14×Home & Garden
Tate Modern18.05×Arts & Culture
Cubism32.24×Arts & Culture
Digital art5.95×Arts & Culture
Museum of Modern Art9.62×Arts & Culture
Planet Fitness2.98×Sports
Richard Harris20×Movies & TV
Metropolitan Museum of Art9.92×Arts & Culture
Art Basel11.6×Arts & Culture
Michael Gambon20×Movies & TV
Vacheron Constantin12.05×Fashion & Accessoires
Non-fiction books5.32×Literature
Reddit2.7×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frieze (magazine) audience
TraitClusterScore
Design AffinityPREMIUM4.73
LGBTQ+ IdentityOPEN2.11
Early Adopter MentalityPOWER1.76
Urban LifestyleOPEN1.71
TravellingTHRILL1.66
Career OrientationPOWER1.6

Worldwide distribution

Worldwide audience distribution share by country for Frieze (magazine)
CountryShare
United States27.0%
United Kingdom21.3%
Japan8.4%

See Frieze (magazine) audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Frieze (magazine) have in United States?

Frieze (magazine) has an estimated audience of 422,785 people in United States, concentrated in California and New York.

What is the gender split and age of Frieze (magazine) fans?

47.3% of Frieze (magazine) fans are female, 52.7% are male, with an average age of 36.0 years.

Which brands do Frieze (magazine) fans like most?

Frieze (magazine) fans show strongest brand affinity for DeviantArt (44.72×), Leroy Merlin (60×), and Guggenheim Museum Bilbao (110.11×) over the country average.

Where do Frieze (magazine) fans live in United States?

Frieze (magazine) fans in United States are most concentrated in California (reach 79,402), New York (reach 59,672), and Texas (reach 30,981). These three regions account for the largest share of the active audience.

What other brands do Frieze (magazine) fans also like?

Beyond Frieze (magazine) itself, the audience over-indexes on Leroy Merlin (60×), Guggenheim Museum Bilbao (110.11×), Art Institute of Chicago (38.25×), and Alan Rickman (57.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frieze (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.