Frieze (magazine) Audience in United States

Frieze (magazine) logo

Frieze (magazine) has an estimated audience of 422,785 people in United States. 47.3% are female, 52.7% are male, average age 36.0. Top regions: California, New York, Texas. Top brand affinities: Hamden, Connecticut, Product design, Certified diabetes educator, edureka, Nebraska Cornhuskers football.

The average Frieze (magazine) fan in United States is 36.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hamden, Connecticut, Product design, Certified diabetes educator, with strongest over-indexing on Hamden, Connecticut (57.1× the country average). Demographically, the Frieze (magazine) audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Website / Newspaper / Magazine

Demographics of Frieze (magazine) fans

Demographic split for Frieze (magazine) audience in United States
MetricValue
Female47.3%
Male52.7%
Average age36.0
Estimated audience size422,785

Audience persona

The typical Frieze (magazine) fan in United States is balanced, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for Hamden, Connecticut.

Top regions in United States

Top regions ranked by reach for Frieze (magazine) in United States
RegionReachAffinity
California79,4021.71×
New York59,6722.53×
Texas30,9810.85×
Florida25,6310.9×
Pennsylvania15,7011.1×
Georgia15,2581.17×
Illinois14,1181×
Massachusetts12,0921.45×
New Jersey11,8091.1×
Virginia11,7851.14×
North Carolina11,7750.93×
Ohio11,4020.88×
Michigan10,1290.92×
Washington10,0251.18×
Arizona7,4470.86×
Tennessee7,3860.87×
Maryland6,9320.95×
Indiana6,5610.85×
Utah6,4071.69×
Colorado6,3130.95×
Oregon6,2061.28×
Missouri6,1880.91×
Wisconsin5,6690.89×
Minnesota5,5830.92×
Connecticut5,2831.25×
South Carolina5,1440.81×
Alabama5,0860.86×
Louisiana5,0420.92×
Kentucky4,7590.9×
Oklahoma3,8050.81×
Kansas3,2290.97×
Iowa3,0270.87×
Arkansas2,7450.79×
Nevada2,6150.64×
Washington, District of Columbia2,6142.06×
Mississippi2,0850.6×
Idaho1,8960.89×
New Hampshire1,7721.06×
Maine1,7031.12×
Nebraska1,6690.79×
Rhode Island1,6391.22×
New Mexico1,4920.7×
Hawaii1,3830.76×
West Virginia1,3530.69×
Vermont1,0051.35×
Montana9450.81×
Delaware8180.7×
Alaska6580.73×
North Dakota5910.68×
South Dakota4840.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frieze (magazine) audience
BrandAffinityCategory
Hamden, Connecticut57.1×Travel & Leisure
Product design3.06×Business & Career
Certified diabetes educator16.42×Business & Career
edureka43.53×Business & Career
Nebraska Cornhuskers football3.89×Sports
Home equity1.69×Home & Garden
Elsword13.71×Games
Steampunk4.11×Fashion & Accessoires
Natural rubber1.6×Cars & Mobility
Electrolyte3.48×Health
Voter registration3.45×Politics & Society
JDSU2.12×Business & Career
JC Whitney11.12×Shopping
3D printing1.71×Technology & Electronics
Queens College, City University of New York4.92×Business & Career
UK garage3.45×Music & Radio
Nipsey Hussle3.65×Music & Radio
Home staging3.13×Home & Garden
Jesse Plemons1.99×Movies & TV
Iowa Lottery6×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frieze (magazine) audience
TraitClusterScore
Design AffinityPREMIUM4.73
LGBTQ+ IdentityOPEN2.11
Early Adopter MentalityPOWER1.76
Urban LifestyleOPEN1.71
TravellingTHRILL1.66
Career OrientationPOWER1.6

Worldwide distribution

Worldwide audience distribution share by country for Frieze (magazine)
CountryShare
United States27.0%
United Kingdom21.3%
Japan8.4%

See Frieze (magazine) audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Frieze (magazine) have in United States?

Frieze (magazine) has an estimated audience of 422,785 people in United States, concentrated in California and New York.

What is the gender split and age of Frieze (magazine) fans?

47.3% of Frieze (magazine) fans are female, 52.7% are male, with an average age of 36.0 years.

Which brands do Frieze (magazine) fans like most?

Frieze (magazine) fans show strongest brand affinity for Hamden, Connecticut (57.1×), Product design (3.06×), and Certified diabetes educator (16.42×) over the country average.

Where do Frieze (magazine) fans live in United States?

Frieze (magazine) fans in United States are most concentrated in California (reach 79,402), New York (reach 59,672), and Texas (reach 30,981). These three regions account for the largest share of the active audience.

What other brands do Frieze (magazine) fans also like?

Beyond Frieze (magazine) itself, the audience over-indexes on Product design (3.06×), Certified diabetes educator (16.42×), edureka (43.53×), and Nebraska Cornhuskers football (3.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frieze (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.