Rascasse Audience Intelligence

Frieze (magazine) Audience in United States

A data profile of the people who buy, follow and care about Frieze (magazine) in United States — modelled from more than twelve digital signal sources. Frieze (magazine) has an estimated audience of 427,395 people in United States.

#1291among Website / Newspaper / Magazine in United States#375in Arts & Culture

The average Frieze (magazine) fan in United States is 36.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include DeviantArt, Guggenheim Museum Bilbao, Cubism, with strongest over-indexing on DeviantArt (23.87× the country average).

Demographically, the Frieze (magazine) audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frieze (magazine) fan in United States is balanced, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for DeviantArt.

Category: Arts & Culture · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frieze (magazine) profile in United States.

Audience size
427K
in United States
Gender
47.3%♀
52.7% male
Age
36.0
average years
Country rank
#40077
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Frieze (magazine)

47.3% are female, 52.7% are male, average age 36.0.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Frieze (magazine) audience in United States
MetricValue
Female47.3%
Male52.7%
Average age36.0
Estimated audience size427,395
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Frieze (magazine) audience in United States
Age bracketShare%
16-1935%
20-2917%
30-3914%
40-4913%
50+22%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Frieze (magazine) audience comes from United States.

Worldwide audience distribution share by country for Frieze (magazine)
CountryShare
United States27.1%
United Kingdom21.2%
Japan8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frieze (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Frieze (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01New York~50K2.22×
02Washington, District of Columbia~2K1.77×
03California~70K1.50×
04Utah~6K1.50×
05Massachusetts~10K1.35×
06Vermont<1K1.19×
07Connecticut~5K1.18×
08Oregon~6K1.17×
09Rhode Island~2K1.17×
10Georgia~20K1.16×
11Washington~10K1.14×
12Maine~2K1.11×
13Virginia~10K1.09×
14New Hampshire~2K1.09×
15Pennsylvania~20K1.07×
16New Jersey~10K1.07×
17Idaho~2K0.98×
18Maryland~7K0.97×
19Kansas~3K0.97×
20Illinois~10K0.96×
21Montana~1K0.96×
22Alaska<1K0.96×
23Louisiana~5K0.95×
24Missouri~6K0.94×
25Arkansas~3K0.94×
26North Carolina~10K0.93×
27Michigan~10K0.93×
28Colorado~6K0.92×
29Wisconsin~6K0.92×
30Minnesota~6K0.92×
31Alabama~5K0.92×
32Kentucky~5K0.92×
33Ohio~10K0.91×
34Iowa~3K0.91×
35Tennessee~8K0.90×
36Hawaii~2K0.90×
37Indiana~7K0.89×
38Nebraska~2K0.89×
39North Dakota<1K0.88×
40Oklahoma~4K0.87×
41West Virginia~2K0.87×
42South Carolina~5K0.86×
43Arizona~7K0.85×
44South Dakota<1K0.85×
45Florida~20K0.84×
46Delaware<1K0.84×
47New Mexico~2K0.83×
48Texas~30K0.82×
49Mississippi~3K0.78×
50Nevada~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Frieze (magazine), United States
0.70×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frieze (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frieze (magazine) audience
#·InterestCategoryAffinity×
01Guggenheim Museum BilbaoArts & Culture207.64×
02CubismArts & Culture81.04×
03Leroy MerlinShopping47.00×
04Art dealerArts & Culture25.87×
05DeviantArtInternet & Social Media23.87×
06Art Institute of ChicagoTravel & Leisure23.45×
07Richard HarrisMovies & TV20.00×
08Michael GambonMovies & TV20.00×
09Tate ModernArts & Culture19.35×
10Brooklyn MuseumArts & Culture16.51×
11Jennifer's BodyMovies & TV13.82×
12Art CollectingArts & Culture13.46×
13Art BaselArts & Culture12.57×
14Danish designHome & Garden11.94×
15Museum of Modern ArtArts & Culture7.93×
16PoshmarkShopping5.38×
17Digital artArts & Culture4.88×
18InnovationBusiness & Career3.81×
19RedditInternet & Social Media3.75×
20ULTA BeautyBeauty & Wellness3.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frieze (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frieze (magazine) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.77×
SpiritualityBALANCE2.07×
IndulgenceJOY2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frieze (magazine) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Family OrientationCONSERVATISM0.93×
Convenience OrientationPREMIUM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frieze (magazine) have in United States?

Frieze (magazine) has an estimated audience of 427,395 people in United States, concentrated in California and New York.

02

What is the gender split and age of Frieze (magazine) fans?

47.3% of Frieze (magazine) fans are female, 52.7% are male, with an average age of 36.0 years.

03

Which brands do Frieze (magazine) fans like most?

Frieze (magazine) fans show strongest brand affinity for DeviantArt (23.87×), Guggenheim Museum Bilbao (207.64×), and Cubism (81.04×) over the country average.

04

Where do Frieze (magazine) fans live in United States?

Frieze (magazine) fans in United States are most concentrated in California (reach ~70K), New York (reach ~50K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Frieze (magazine) fans also like?

Beyond Frieze (magazine) itself, the audience over-indexes on Guggenheim Museum Bilbao (207.64×), Cubism (81.04×), Art dealer (25.87×), and Leroy Merlin (47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Frieze (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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