Gary Larson Audience in United States

Gary Larson has an estimated audience of 258,065 people in United States. 38.6% are female, 61.4% are male, average age 47.7. Top regions: California, Texas, New York. Top brand affinities: Reddit, Museum, New England Patriots, Renewable energy, Zoo.

The average Gary Larson fan in United States is 47.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Reddit, Museum, New England Patriots, with strongest over-indexing on Reddit (1.72× the country average). Demographically, the Gary Larson audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Individualism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Artist

Demographics of Gary Larson fans

Demographic split for Gary Larson audience in United States
MetricValue
Female38.6%
Male61.4%
Average age47.7
Estimated audience size258,065

Audience persona

The typical Gary Larson fan in United States is more male, around 47.7 years old, with strong Individualism tendencies and a notable affinity for Reddit.

Top regions in United States

Top regions ranked by reach for Gary Larson in United States
RegionReachAffinity
California25,4150.9×
Texas14,5930.66×
New York11,2600.78×
Florida11,1970.64×
Washington10,9592.12×
Pennsylvania8,4330.97×
Ohio7,3880.93×
Illinois7,3300.85×
North Carolina6,2350.8×
Michigan6,1810.92×
Georgia5,7450.72×
Virginia5,6260.89×
Arizona5,5191.05×
Massachusetts5,4961.08×
Oregon5,1481.74×
Colorado5,0071.23×
Tennessee4,5250.87×
Indiana4,4390.94×
New Jersey4,4220.67×
Missouri4,3491.05×
Minnesota4,2731.16×
Maryland4,1030.92×
Wisconsin3,8240.98×
Connecticut3,2661.26×
Alabama2,8180.78×
South Carolina2,5910.67×
Utah2,4971.08×
Kentucky2,3550.73×
Idaho2,2241.72×
Louisiana2,1710.65×
Oklahoma2,1210.74×
Iowa2,0330.96×
Kansas2,0170.99×
Arkansas1,7600.83×
Nevada1,7110.69×
New Mexico1,4471.12×
Montana1,3251.85×
Maine1,3091.42×
New Hampshire1,2001.18×
Mississippi1,0850.51×
Nebraska1,0570.82×
Delaware1,0371.46×
Hawaii8690.78×
West Virginia8290.69×
Rhode Island7660.93×
Washington, District of Columbia7370.95×
Vermont6751.49×
Alaska6481.17×
South Dakota4900.82×
Wyoming4261.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gary Larson audience
BrandAffinityCategory
Reddit1.72×Internet & Social Media
Museum1.57×Arts & Culture
New England Patriots1.61×Sports
Renewable energy1.69×Business & Career
Zoo1.57×Kids & Family
Denver Nuggets1.56×Sports
Golden Globe Award1.56×Movies & TV
Rotten Tomatoes2.23×Movies & TV
Weather forecasting1.81×Home & Garden
The New York Times1.54×News
Rail transport1.51×Travel & Leisure
Emmy Award1.69×Movies & TV
Bob Dylan2.45×Music & Radio
Comedy club1.95×Movies & TV
Star Trek2.74×Movies & TV
Non-alcoholic beverage1.55×Food & Beverages
Individualism2.46×Politics & Society
Slow cooker1.62×Food & Beverages
Bruce Springsteen2.29×Music & Radio
Keanu Reeves1.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gary Larson audience
TraitClusterScore
IndividualismJOY1.48
TraditionCONSERVATISM1.39
Community OrientationOPEN1.23
Pet OwnershipJOY1.19
SpiritualityBALANCE1.13
SustainabilityBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for Gary Larson
CountryShare
United States82.4%
Germany15.4%
Italy2.2%

See Gary Larson audiences in other countries

More Artist audiences in United States

Frequently asked questions

How many fans does Gary Larson have in United States?

Gary Larson has an estimated audience of 258,065 people in United States, concentrated in California and Texas.

What is the gender split and age of Gary Larson fans?

38.6% of Gary Larson fans are female, 61.4% are male, with an average age of 47.7 years.

Which brands do Gary Larson fans like most?

Gary Larson fans show strongest brand affinity for Reddit (1.72×), Museum (1.57×), and New England Patriots (1.61×) over the country average.

Where do Gary Larson fans live in United States?

Gary Larson fans in United States are most concentrated in California (reach 25,415), Texas (reach 14,593), and New York (reach 11,260). These three regions account for the largest share of the active audience.

What other brands do Gary Larson fans also like?

Beyond Gary Larson itself, the audience over-indexes on Museum (1.57×), New England Patriots (1.61×), Renewable energy (1.69×), and Zoo (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gary Larson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.