Rascasse Audience Intelligence

Generative AI Audience in United States

A data profile of the people who buy, follow and care about Generative AI in United States — modelled from more than twelve digital signal sources. Generative AI has an estimated audience of 916,948 people in United States.

#36among Tech trend in United States#8978among Topic in United States#766in Technology & Electronics

The average Generative AI fan in United States is 39.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Artificial intelligence, Google, Innovation, with strongest over-indexing on Artificial intelligence (2.27× the country average).

Demographically, the Generative AI audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Generative AI fan in United States is balanced, around 39.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Artificial intelligence.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Generative AI profile in United States.

Audience size
917K
in United States
Gender
49.3%♀
50.7% male
Age
39.5
average years
Country rank
#25086
Topic in United States
Fig. 01

Search interest · 12-month trend

+91%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Generative AI fans

49.3% are female, 50.7% are male, average age 39.5.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Generative AI audience in United States
MetricValue
Female49.3%
Male50.7%
Average age39.5
Estimated audience size916,948
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Generative AI audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3919%
40-4920%
50+22%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Generative AI audience comes from United States.

Worldwide audience distribution share by country for Generative AI
CountryShare
United States27.5%
China13.2%
India6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Generative AI audience in United States is strongest.

Fig. 05

Top regions by affinity

Generative AI fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K2.20×
02Virginia~30K1.57×
03Massachusetts~20K1.57×
04Maryland~20K1.35×
05New York~60K1.31×
06Washington~20K1.30×
07California~100K1.29×
08New Jersey~20K1.21×
09Texas~80K1.20×
10Georgia~30K1.20×
11Connecticut~9K1.12×
12Illinois~30K1.10×
13North Carolina~30K1.09×
14Pennsylvania~30K1.07×
15Utah~7K1.06×
16Colorado~10K1.05×
17Oregon~9K1.05×
18Hawaii~3K1.03×
19Delaware~2K1.03×
20New Hampshire~3K1.02×
21Indiana~10K1.00×
22Rhode Island~3K1.00×
23Alabama~10K0.98×
24Idaho~4K0.96×
25Minnesota~10K0.95×
26Vermont~1K0.95×
27Missouri~10K0.94×
28Arkansas~6K0.92×
29Nebraska~4K0.92×
30Maine~3K0.92×
31South Carolina~10K0.91×
32Kansas~6K0.91×
33Florida~50K0.90×
34Ohio~20K0.90×
35Arizona~10K0.90×
36South Dakota~2K0.90×
37Tennessee~10K0.89×
38Michigan~20K0.88×
39Iowa~6K0.87×
40Oklahoma~7K0.85×
41Nevada~6K0.85×
42Montana~2K0.85×
43Kentucky~8K0.84×
44Wisconsin~10K0.83×
45Louisiana~8K0.83×
46Mississippi~5K0.83×
47New Mexico~3K0.83×
48Alaska~1K0.83×
49North Dakota~1K0.81×
50West Virginia~3K0.80×
Fig. 06

Affinity by region

Affinity by region — Generative AI, United States
0.80×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Generative AI audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Generative AI audience
#·InterestCategoryAffinity×
01The VergeTechnology & Electronics3.66×
02CNETTechnology & Electronics3.59×
03Wired (magazine)Technology & Electronics3.35×
04TechCrunchTechnology & Electronics3.08×
05Peter ThielBusiness & Career2.93×
06Digital TrendsTechnology & Electronics2.89×
07Dropbox (service)Technology & Electronics2.80×
08Internet Movie DatabaseMovies & TV2.36×
09Artificial intelligenceTechnology & Electronics2.27×
10InnovationBusiness & Career2.07×
11Google NewsNews1.94×
12Political scienceBusiness & Career1.87×
13PhilanthropyArts & Culture1.86×
14LinuxTechnology & Electronics1.75×
15Social media marketingBusiness & Career1.67×
16DemocracyPolitics & Society1.65×
17GoogleInternet & Social Media1.59×
18Online newspaperNews1.59×
19UniversityBusiness & Career1.52×
20DrawingHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Generative AI audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Generative AI audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.12×
Career OrientationPOWER2.02×
Need for SecurityCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Generative AI audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
Healthy LifestyleBALANCE0.93×
CreativityOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Generative AI have in United States?

Generative AI has an estimated audience of 916,948 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Generative AI fans?

49.3% of Generative AI fans are female, 50.7% are male, with an average age of 39.5 years.

03

Which brands do Generative AI fans like most?

Generative AI fans show strongest brand affinity for Artificial intelligence (2.27×), Google (1.59×), and Innovation (2.07×) over the country average.

04

Where do Generative AI fans live in United States?

Generative AI fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Generative AI fans also like?

Beyond Generative AI itself, the audience over-indexes on Google (1.59×), Innovation (2.07×), University (1.52×), and Google News (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in United States

See Generative AI audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Generative AI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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