Giza Audience in United States
Giza has an estimated audience of 478,916 people in United States. 56.5% are female, 43.5% are male, average age 45.2. Top regions: California, Texas, Florida. Top brand affinities: Kona Grill, Jeep Wagoneer, Israel, Alaska, Six-Guns.
The average Giza fan in United States is 45.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kona Grill, Jeep Wagoneer, Israel, with strongest over-indexing on Kona Grill (268.15× the country average). Demographically, the Giza audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Giza fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 45.2 |
| Estimated audience size | 478,916 |
Audience persona
The typical Giza fan in United States is more female, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Kona Grill.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 64,640 | 1.23× |
| Texas | 48,536 | 1.18× |
| Florida | 34,011 | 1.05× |
| New York | 31,105 | 1.16× |
| Illinois | 17,364 | 1.09× |
| Pennsylvania | 16,368 | 1.02× |
| Georgia | 15,305 | 1.04× |
| North Carolina | 14,407 | 1× |
| Virginia | 13,910 | 1.19× |
| Washington | 13,560 | 1.41× |
| Ohio | 13,468 | 0.91× |
| New Jersey | 13,283 | 1.09× |
| Michigan | 12,310 | 0.98× |
| Massachusetts | 10,828 | 1.15× |
| Arizona | 10,820 | 1.11× |
| Tennessee | 10,022 | 1.04× |
| Maryland | 8,544 | 1.04× |
| Indiana | 8,416 | 0.96× |
| Missouri | 8,209 | 1.06× |
| Colorado | 7,864 | 1.04× |
| Minnesota | 7,042 | 1.03× |
| Wisconsin | 6,627 | 0.92× |
| Oregon | 6,330 | 1.15× |
| South Carolina | 6,318 | 0.88× |
| Oklahoma | 5,860 | 1.1× |
| Kentucky | 5,734 | 0.96× |
| Louisiana | 5,478 | 0.89× |
| Connecticut | 5,083 | 1.06× |
| Alabama | 5,034 | 0.75× |
| Nevada | 4,919 | 1.06× |
| Utah | 4,220 | 0.98× |
| Kansas | 3,746 | 0.99× |
| Arkansas | 3,602 | 0.91× |
| Iowa | 3,444 | 0.87× |
| Mississippi | 3,119 | 0.79× |
| New Mexico | 2,480 | 1.03× |
| Idaho | 2,437 | 1.01× |
| Hawaii | 2,044 | 0.99× |
| New Hampshire | 2,042 | 1.08× |
| Nebraska | 1,974 | 0.82× |
| Washington, District of Columbia | 1,954 | 1.36× |
| West Virginia | 1,931 | 0.87× |
| Maine | 1,587 | 0.93× |
| Rhode Island | 1,409 | 0.92× |
| Montana | 1,232 | 0.93× |
| Delaware | 1,078 | 0.82× |
| North Dakota | 942 | 0.96× |
| South Dakota | 912 | 0.82× |
| Vermont | 781 | 0.93× |
| Alaska | 642 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kona Grill | 268.15× | Food & Beverages |
| Jeep Wagoneer | 14.61× | Cars & Mobility |
| Israel | 4.62× | Travel & Leisure |
| Alaska | 1.51× | Travel & Leisure |
| Six-Guns | 32.56× | Games |
| Nebraska Cornhuskers football | 2.37× | Sports |
| JDSU | 1.96× | Business & Career |
| Final Fantasy VII (Famicom) | 7.48× | Games |
| El Palomar, Buenos Aires | 24.81× | Travel & Leisure |
| Jill Scott | 3.04× | Music & Radio |
| Kendra Scott | 1.53× | Fashion & Accessoires |
| Jeep Grand Cherokee (WJ) | 3× | Cars & Mobility |
| JamBase | 5.29× | Music & Radio |
| TeachHUB | 1.71× | Business & Career |
| Kodiak, Alaska | 3.56× | Travel & Leisure |
| Canon (music) | 7.47× | Music & Radio |
| TVNotas | 3.65× | News |
| Infiniti QX56 | 5.39× | Cars & Mobility |
| Insulin index | 4.2× | Health |
| JibJab | 1.66× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.19 |
| Spirituality | BALANCE | 1.42 |
| Quality Awareness | PREMIUM | 1.34 |
| DIY Mentality | THRILL | 1.32 |
| Price Sensitivity | PREMIUM | 1.3 |
| Need for Security | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Egypt | 47.5% |
| United States | 7.9% |
| Saudi Arabia | 6.6% |
See Giza audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Giza have in United States?
Giza has an estimated audience of 478,916 people in United States, concentrated in California and Texas.
What is the gender split and age of Giza fans?
56.5% of Giza fans are female, 43.5% are male, with an average age of 45.2 years.
Which brands do Giza fans like most?
Giza fans show strongest brand affinity for Kona Grill (268.15×), Jeep Wagoneer (14.61×), and Israel (4.62×) over the country average.
Where do Giza fans live in United States?
Giza fans in United States are most concentrated in California (reach 64,640), Texas (reach 48,536), and Florida (reach 34,011). These three regions account for the largest share of the active audience.
What other brands do Giza fans also like?
Beyond Giza itself, the audience over-indexes on Jeep Wagoneer (14.61×), Israel (4.62×), Alaska (1.51×), and Six-Guns (32.56×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Giza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.