Giza Audience in United States

Giza has an estimated audience of 478,916 people in United States. 56.5% are female, 43.5% are male, average age 45.2. Top regions: California, Texas, Florida. Top brand affinities: EgyptAir, Great Pyramid of Giza, Autism Awareness, Diabetes mellitus awareness, Microblogging.

The average Giza fan in United States is 45.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include EgyptAir, Great Pyramid of Giza, Autism Awareness, with strongest over-indexing on EgyptAir (268.15× the country average). Demographically, the Giza audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Giza fans

Demographic split for Giza audience in United States
MetricValue
Female56.5%
Male43.5%
Average age45.2
Estimated audience size478,916

Audience persona

The typical Giza fan in United States is more female, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for EgyptAir.

Top regions in United States

Top regions ranked by reach for Giza in United States
RegionReachAffinity
California64,6401.23×
Texas48,5361.18×
Florida34,0111.05×
New York31,1051.16×
Illinois17,3641.09×
Pennsylvania16,3681.02×
Georgia15,3051.04×
North Carolina14,4071×
Virginia13,9101.19×
Washington13,5601.41×
Ohio13,4680.91×
New Jersey13,2831.09×
Michigan12,3100.98×
Massachusetts10,8281.15×
Arizona10,8201.11×
Tennessee10,0221.04×
Maryland8,5441.04×
Indiana8,4160.96×
Missouri8,2091.06×
Colorado7,8641.04×
Minnesota7,0421.03×
Wisconsin6,6270.92×
Oregon6,3301.15×
South Carolina6,3180.88×
Oklahoma5,8601.1×
Kentucky5,7340.96×
Louisiana5,4780.89×
Connecticut5,0831.06×
Alabama5,0340.75×
Nevada4,9191.06×
Utah4,2200.98×
Kansas3,7460.99×
Arkansas3,6020.91×
Iowa3,4440.87×
Mississippi3,1190.79×
New Mexico2,4801.03×
Idaho2,4371.01×
Hawaii2,0440.99×
New Hampshire2,0421.08×
Nebraska1,9740.82×
Washington, District of Columbia1,9541.36×
West Virginia1,9310.87×
Maine1,5870.93×
Rhode Island1,4090.92×
Montana1,2320.93×
Delaware1,0780.82×
North Dakota9420.96×
South Dakota9120.82×
Vermont7810.93×
Alaska6420.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Giza audience
BrandAffinityCategory
EgyptAir268.15×Travel & Leisure
Great Pyramid of Giza174.97×Travel & Leisure
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
MSN4.95×News
Chuck Norris7.53×Movies & TV
Lebanon14.61×Travel & Leisure
Google News6.83×News
Fox News Channel3.4×Movies & TV
Income tax13.19×Business & Career
North Korea9.69×Travel & Leisure
Mohamed Salah24.81×Sports
Czech Republic12.18×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society
Google Flights3.96×Travel & Leisure
Great Clips4.09×Beauty & Wellness
Tibet9.87×Travel & Leisure
Staples (Canada)3.26×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Giza audience
TraitClusterScore
PatriotismCONSERVATISM2.19
SpiritualityBALANCE1.42
Quality AwarenessPREMIUM1.34
DIY MentalityTHRILL1.32
Price SensitivityPREMIUM1.3
Need for SecurityCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Giza
CountryShare
Egypt47.5%
United States7.9%
Saudi Arabia6.6%

See Giza audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Giza have in United States?

Giza has an estimated audience of 478,916 people in United States, concentrated in California and Texas.

What is the gender split and age of Giza fans?

56.5% of Giza fans are female, 43.5% are male, with an average age of 45.2 years.

Which brands do Giza fans like most?

Giza fans show strongest brand affinity for EgyptAir (268.15×), Great Pyramid of Giza (174.97×), and Autism Awareness (19.03×) over the country average.

Where do Giza fans live in United States?

Giza fans in United States are most concentrated in California (reach 64,640), Texas (reach 48,536), and Florida (reach 34,011). These three regions account for the largest share of the active audience.

What other brands do Giza fans also like?

Beyond Giza itself, the audience over-indexes on Great Pyramid of Giza (174.97×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Giza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.