Rascasse Audience Intelligence

Global Sources Target Market in United States

A data profile of the people who buy, follow and care about Global Sources in United States — modelled from more than twelve digital signal sources. Global Sources has an estimated audience of 274,075 people in United States.

#5254among Brand in United States#3098in Business & Career

The average Global Sources fan in United States is 43.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Tibet, Web server, Plug-in hybrid, with strongest over-indexing on Tibet (46.21× the country average).

Demographically, the Global Sources audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Global Sources fan in United States is more male, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Tibet.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Global Sources profile in United States.

Audience size
274K
in United States
Gender
35.9%♀
64.1% male
Age
43.0
average years
Country rank
#50610
Brand in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Global Sources

35.9% are female, 64.1% are male, average age 43.0.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for Global Sources audience in United States
MetricValue
Female35.9%
Male64.1%
Average age43.0
Estimated audience size274,075
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Global Sources audience in United States
Age bracketShare%
16-1915%
20-2913%
30-3918%
40-4924%
50+29%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Global Sources audience comes from United States.

Worldwide audience distribution share by country for Global Sources
CountryShare
United States21.0%
India12.1%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Global Sources audience in United States is strongest.

Fig. 05

Top regions by affinity

Global Sources customers by region in United States
#RegionReachAffinity×
01Florida~40K1.93×
02California~50K1.66×
03Georgia~10K1.37×
04New Jersey~10K1.35×
05New York~20K1.34×
06Washington, District of Columbia~1K1.28×
07Texas~30K1.19×
08Nevada~3K1.16×
09Massachusetts~6K1.14×
10Washington~6K1.12×
11Oregon~4K1.12×
12Utah~3K1.12×
13Maryland~5K1.09×
14Indiana~5K1.07×
15Louisiana~4K1.06×
16Mississippi~2K1.06×
17Hawaii~1K1.06×
18Alabama~4K1.05×
19Alaska<1K1.03×
20Virginia~7K1.01×
21Arizona~6K1.01×
22Delaware<1K1.01×
23Illinois~9K0.99×
24Connecticut~3K0.99×
25Arkansas~2K0.99×
26Kentucky~3K0.98×
27Rhode Island<1K0.98×
28North Carolina~8K0.97×
29Tennessee~5K0.97×
30North Dakota<1K0.97×
31Vermont<1K0.97×
32Ohio~8K0.96×
33South Carolina~4K0.95×
34South Dakota<1K0.94×
35Kansas~2K0.93×
36Idaho~1K0.92×
37Montana<1K0.92×
38Pennsylvania~9K0.91×
39Missouri~4K0.91×
40Oklahoma~3K0.90×
41Maine<1K0.90×
42Nebraska~1K0.89×
43West Virginia~1K0.89×
44Minnesota~4K0.88×
45New Mexico~1K0.88×
46New Hampshire<1K0.88×
47Colorado~4K0.87×
48Iowa~2K0.87×
49Michigan~6K0.86×
50Wisconsin~3K0.83×
Fig. 06

Affinity by region

Affinity by region — Global Sources, United States
0.83×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Global Sources audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Global Sources audience
#·InterestCategoryAffinity×
01Virtual private serverTechnology & Electronics55.63×
02TibetTravel & Leisure46.21×
03C&AShopping28.21×
04Wix.comTechnology & Electronics21.48×
05Web serverTechnology & Electronics18.17×
06WordPressTechnology & Electronics15.71×
0724 (TV series)Movies & TV14.16×
08Plug-in hybridCars & Mobility14.14×
09TaiwanTravel & Leisure12.11×
10Sustainable energyHome & Garden7.57×
11Home automationTechnology & Electronics7.38×
12Loyalty programShopping7.31×
13Drop shippingShopping7.18×
14Renewable energyBusiness & Career5.77×
15InnovationBusiness & Career4.87×
16FedExBusiness & Career4.81×
17Solar energyHome & Garden4.61×
18Discount storesShopping4.24×
19Mortgage loansBusiness & Career3.82×
20Google MapsInternet & Social Media3.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Global Sources audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Global Sources audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.94×
Quality AwarenessPREMIUM2.39×
SustainabilityBALANCE2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Global Sources audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Healthy LifestyleBALANCE0.83×
Sports ActivityPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Global Sources's target market in United States?

Global Sources's target market in United States covers an estimated 274,075 people, concentrated in California and Florida.

02

What is the gender split and age of Global Sources customers?

35.9% of the Global Sources audience are female, 64.1% are male, with an average age of 43.0 years.

03

Which brands do Global Sources fans like most?

Global Sources fans show strongest brand affinity for Tibet (46.21×), Web server (18.17×), and Plug-in hybrid (14.14×) over the country average.

04

Where do Global Sources fans live in United States?

Global Sources fans in United States are most concentrated in California (reach ~50K), Florida (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Global Sources fans also like?

Beyond Global Sources itself, the audience over-indexes on Web server (18.17×), Plug-in hybrid (14.14×), Taiwan (12.11×), and Drop shipping (7.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Global Sources audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Global Sources. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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