Global Sources Audience in United States
Global Sources has an estimated audience of 279,617 people in United States. 35.9% are female, 64.1% are male, average age 43.0. Top regions: California, Florida, Texas. Top brand affinities: Tipsy Elves, Jesse Plemons, Nationality, Elsword, Emperor Entertainment Group.
The average Global Sources fan in United States is 43.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Tipsy Elves, Jesse Plemons, Nationality, with strongest over-indexing on Tipsy Elves (57.02× the country average). Demographically, the Global Sources audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Global Sources fans
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 43.0 |
| Estimated audience size | 279,617 |
Audience persona
The typical Global Sources fan in United States is more male, around 43.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Tipsy Elves.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 53,963 | 1.75× |
| Florida | 39,836 | 2.1× |
| Texas | 29,977 | 1.25× |
| New York | 23,696 | 1.52× |
| Georgia | 12,928 | 1.5× |
| New Jersey | 10,963 | 1.54× |
| Illinois | 9,936 | 1.07× |
| Pennsylvania | 9,096 | 0.97× |
| Ohio | 8,778 | 1.02× |
| North Carolina | 8,627 | 1.03× |
| Virginia | 7,157 | 1.05× |
| Massachusetts | 6,901 | 1.25× |
| Washington | 6,605 | 1.18× |
| Michigan | 6,277 | 0.86× |
| Indiana | 6,174 | 1.21× |
| Arizona | 5,806 | 1.02× |
| Maryland | 5,523 | 1.15× |
| Tennessee | 5,382 | 0.96× |
| Alabama | 4,092 | 1.05× |
| Louisiana | 3,968 | 1.1× |
| South Carolina | 3,939 | 0.94× |
| Oregon | 3,909 | 1.22× |
| Missouri | 3,879 | 0.86× |
| Colorado | 3,583 | 0.81× |
| Nevada | 3,468 | 1.28× |
| Kentucky | 3,442 | 0.98× |
| Minnesota | 3,363 | 0.84× |
| Wisconsin | 3,244 | 0.77× |
| Utah | 2,949 | 1.18× |
| Connecticut | 2,794 | 1× |
| Mississippi | 2,450 | 1.06× |
| Oklahoma | 2,319 | 0.75× |
| Arkansas | 2,216 | 0.96× |
| Iowa | 1,710 | 0.74× |
| Kansas | 1,702 | 0.77× |
| Hawaii | 1,402 | 1.17× |
| Washington, District of Columbia | 1,078 | 1.28× |
| Idaho | 1,034 | 0.74× |
| New Mexico | 870 | 0.62× |
| Delaware | 798 | 1.03× |
| Rhode Island | 747 | 0.84× |
| Nebraska | 729 | 0.52× |
| West Virginia | 722 | 0.55× |
| Alaska | 649 | 1.08× |
| New Hampshire | 536 | 0.49× |
| Maine | 517 | 0.52× |
| North Dakota | 453 | 0.79× |
| Montana | 409 | 0.53× |
| South Dakota | 372 | 0.58× |
| Wyoming | 351 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tipsy Elves | 57.02× | Shopping |
| Jesse Plemons | 11.57× | Movies & TV |
| Nationality | 3.23× | Politics & Society |
| Elsword | 16.93× | Games |
| Emperor Entertainment Group | 10.73× | Business & Career |
| edureka | 32.2× | Business & Career |
| Staycation | 2.69× | Home & Garden |
| Young Guns (band) | 7.47× | Music & Radio |
| N1 road (South Africa) | 3.07× | Travel & Leisure |
| JDSU | 2.21× | Business & Career |
| Nebraska Cornhuskers football | 2.51× | Sports |
| Home staging | 3.65× | Home & Garden |
| CAC 40 | 3.2× | Business & Career |
| Linn County, Iowa | 16.44× | Travel & Leisure |
| John Havlicek | 8.95× | Sports |
| Kendra Scott | 1.53× | Fashion & Accessoires |
| Noodle (Gorillaz) | 1.84× | Music & Radio |
| Wikia | 1.58× | Internet & Social Media |
| Khaadi | 3.1× | Fashion & Accessoires |
| Writers Guild of America | 13.52× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.58 |
| Risk Appetite | THRILL | 2.13 |
| Quality Awareness | PREMIUM | 1.9 |
| Urban Lifestyle | OPEN | 1.42 |
| Individualism | JOY | 1.38 |
| DIY Mentality | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 11.7% |
| Brazil | 7.0% |
See Global Sources audiences in other countries
More Business & Career audiences in United States
- Walmart (94,971,264)
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- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Global Sources have in United States?
Global Sources has an estimated audience of 279,617 people in United States, concentrated in California and Florida.
What is the gender split and age of Global Sources fans?
35.9% of Global Sources fans are female, 64.1% are male, with an average age of 43.0 years.
Which brands do Global Sources fans like most?
Global Sources fans show strongest brand affinity for Tipsy Elves (57.02×), Jesse Plemons (11.57×), and Nationality (3.23×) over the country average.
Where do Global Sources fans live in United States?
Global Sources fans in United States are most concentrated in California (reach 53,963), Florida (reach 39,836), and Texas (reach 29,977). These three regions account for the largest share of the active audience.
What other brands do Global Sources fans also like?
Beyond Global Sources itself, the audience over-indexes on Jesse Plemons (11.57×), Nationality (3.23×), Elsword (16.93×), and Emperor Entertainment Group (10.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Global Sources. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.