Rascasse Audience Intelligence

Gothic fiction Audience in United States

A data profile of the people who buy, follow and care about Gothic fiction in United States — modelled from more than twelve digital signal sources. Gothic fiction has an estimated audience of 1,878,238 people in United States.

#45among Literary genre in United States#6545among Topic in United States#262in Literature

The average Gothic fiction fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eyes Wide Shut, Books-A-Million, Vikings (TV series), with strongest over-indexing on Eyes Wide Shut (18.31× the country average).

Demographically, the Gothic fiction audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gothic fiction fan in United States is more female, around 37.9 years old, with strong Extroversion tendencies and a notable affinity for Eyes Wide Shut.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gothic fiction profile in United States.

Audience size
1.9M
in United States
Gender
66.7%♀
33.3% male
Age
37.9
average years
Country rank
#14975
Topic in United States
Fig. 01

Search interest · 12-month trend

+187%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gothic fiction fans

66.7% are female, 33.3% are male, average age 37.9.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Gothic fiction audience in United States
MetricValue
Female66.7%
Male33.3%
Average age37.9
Estimated audience size1,878,238
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Gothic fiction audience in United States
Age bracketShare%
16-1920%
20-2923%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

34.3%

of the worldwide Gothic fiction audience comes from United States.

Worldwide audience distribution share by country for Gothic fiction
CountryShare
United States34.3%
United Kingdom8.4%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gothic fiction audience in United States is strongest.

Fig. 05

Top regions by affinity

Gothic fiction fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.19×
02Oregon~30K1.16×
03Utah~20K1.15×
04Vermont~4K1.13×
05Alaska~5K1.12×
06Washington~40K1.11×
07Massachusetts~40K1.10×
08New Mexico~10K1.09×
09Virginia~50K1.07×
10Colorado~30K1.07×
11Idaho~10K1.07×
12Maine~7K1.06×
13North Dakota~4K1.06×
14Kentucky~20K1.05×
15South Dakota~5K1.05×
16Texas~200K1.04×
17Rhode Island~6K1.04×
18Missouri~30K1.03×
19Oklahoma~20K1.03×
20Montana~5K1.03×
21Pennsylvania~60K1.02×
22Washington, District of Columbia~6K1.02×
23New Hampshire~7K1.01×
24Delaware~5K1.01×
25Kansas~10K1.00×
26West Virginia~9K1.00×
27Arkansas~20K0.99×
28Illinois~60K0.98×
29Tennessee~40K0.97×
30Nevada~20K0.97×
31North Carolina~50K0.96×
32Louisiana~20K0.96×
33Connecticut~20K0.96×
34New York~100K0.95×
35Arizona~40K0.95×
36Ohio~50K0.94×
37Maryland~30K0.94×
38New Jersey~40K0.93×
39Indiana~30K0.93×
40Minnesota~20K0.93×
41Nebraska~9K0.93×
42South Carolina~30K0.92×
43Iowa~10K0.92×
44Mississippi~10K0.92×
45Hawaii~7K0.92×
46Michigan~40K0.91×
47Wisconsin~30K0.91×
48Georgia~50K0.88×
49Alabama~20K0.86×
50Florida~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Gothic fiction, United States
0.81×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gothic fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gothic fiction audience
#·InterestCategoryAffinity×
01Warehouse 13Movies & TV25.70×
02Eyes Wide ShutMovies & TV18.31×
03Crimson PeakMovies & TV18.05×
04Neil GaimanLiterature13.74×
05Books-A-MillionLiterature12.61×
06Revenge (TV series)Movies & TV9.61×
07Vikings (TV series)Movies & TV6.92×
08Supernatural (U.S. TV series)Movies & TV6.50×
09Dylan O'BrienMovies & TV6.20×
10ArrowMovies & TV5.32×
11MarketWatchBusiness & Career5.19×
12Millie Bobby BrownMovies & TV4.31×
13Barnes & NobleLiterature3.89×
14Britney SpearsMusic & Radio3.59×
15FandomLiterature3.51×
16BeetlejuiceMovies & TV3.42×
17FolklorePolitics & Society2.58×
18RedditInternet & Social Media2.17×
19SubwayFood & Beverages2.17×
20SupermanMovies & TV1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gothic fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gothic fiction audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.94×
TraditionCONSERVATISM1.67×
IndividualismJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gothic fiction audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
Family OrientationCONSERVATISM0.81×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gothic fiction have in United States?

Gothic fiction has an estimated audience of 1,878,238 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gothic fiction fans?

66.7% of Gothic fiction fans are female, 33.3% are male, with an average age of 37.9 years.

03

Which brands do Gothic fiction fans like most?

Gothic fiction fans show strongest brand affinity for Eyes Wide Shut (18.31×), Books-A-Million (12.61×), and Vikings (TV series) (6.92×) over the country average.

04

Where do Gothic fiction fans live in United States?

Gothic fiction fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Gothic fiction fans also like?

Beyond Gothic fiction itself, the audience over-indexes on Books-A-Million (12.61×), Vikings (TV series) (6.92×), Dylan O'Brien (6.2×), and Superman (1.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Gothic fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gothic fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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