GovX Audience in United States

GovX logo

GovX has an estimated audience of 4,355,181 people in United States. 11.2% are female, 88.8% are male, average age 36.8. Top regions: California, Florida, Texas. Top brand affinities: nbc chicago, Alaska, Minnesota, Nebraska, WESH.

The average GovX fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include nbc chicago, Alaska, Minnesota, with strongest over-indexing on nbc chicago (13.69× the country average). Demographically, the GovX audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Luxury Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Brand

Demographics of GovX fans

Demographic split for GovX audience in United States
MetricValue
Female11.2%
Male88.8%
Average age36.8
Estimated audience size4,355,181

Audience persona

The typical GovX fan in United States is more male, around 36.8 years old, with strong Luxury Orientation tendencies and a notable affinity for nbc chicago.

Top regions in United States

Top regions ranked by reach for GovX in United States
RegionReachAffinity
California474,6830.99×
Florida396,8651.35×
Texas378,6451.01×
North Carolina155,7931.19×
Virginia150,1931.42×
New York144,6830.59×
Georgia139,2831.04×
Pennsylvania130,5340.89×
Ohio112,3830.84×
Arizona105,2561.18×
Tennessee96,3821.1×
Illinois89,5000.62×
South Carolina80,1531.22×
New Jersey78,8430.71×
Michigan76,6250.67×
Washington76,2480.87×
Maryland75,0111×
Colorado71,8281.05×
Missouri65,5340.93×
Alabama64,0381.05×
Indiana62,8010.79×
Wisconsin62,0500.95×
Louisiana58,8911.05×
Kentucky55,5941.02×
Oklahoma51,2091.06×
Massachusetts50,9250.59×
Minnesota45,4400.73×
Oregon41,7340.84×
Nevada40,8020.97×
Mississippi39,9031.11×
Utah39,5161.01×
Arkansas34,8190.97×
Kansas32,9750.96×
New Mexico32,2111.47×
Idaho30,8831.41×
Connecticut30,7810.7×
Iowa28,9590.81×
West Virginia25,3331.25×
Hawaii20,1351.08×
Montana19,8561.64×
Nebraska18,7530.86×
New Hampshire14,3980.84×
Maine12,7640.82×
Washington, District of Columbia11,9580.91×
South Dakota11,8451.18×
Alaska11,8141.27×
North Dakota10,9041.22×
Delaware10,1870.85×
Wyoming10,1451.57×
Rhode Island8,9800.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for GovX audience
BrandAffinityCategory
nbc chicago13.69×Movies & TV
Alaska2.13×Travel & Leisure
Minnesota1.51×Travel & Leisure
Nebraska1.99×Travel & Leisure
WESH2.95×Movies & TV
ABC TV6.5×Movies & TV
Saving1.75×Business & Career
ABC 7 Chicago2.3×Movies & TV
Sinaloa1.96×Travel & Leisure
Sailor2.19×Travel & Leisure
MK1.8×Music & Radio
N1 road (South Africa)1.69×Travel & Leisure
Atkins diet2.09×Health
Northrop Grumman2.5×Business & Career
Google Analytics1.91×Internet & Social Media
Winemaking1.71×Food & Beverages
Oliver Platt2.91×Movies & TV
WESH 2 News1.7×Movies & TV
WGN-TV1.86×Movies & TV
WFTV1.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by GovX audience
TraitClusterScore
Luxury OrientationPREMIUM1.51
IndividualismJOY1.33
ExtroversionTHRILL1.31
Early Adopter MentalityPOWER1.18
Career OrientationPOWER1.14
Convenience OrientationPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for GovX
CountryShare
United States99.6%
Germany0.3%
Italy0.1%

See GovX audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does GovX have in United States?

GovX has an estimated audience of 4,355,181 people in United States, concentrated in California and Florida.

What is the gender split and age of GovX fans?

11.2% of GovX fans are female, 88.8% are male, with an average age of 36.8 years.

Which brands do GovX fans like most?

GovX fans show strongest brand affinity for nbc chicago (13.69×), Alaska (2.13×), and Minnesota (1.51×) over the country average.

Where do GovX fans live in United States?

GovX fans in United States are most concentrated in California (reach 474,683), Florida (reach 396,865), and Texas (reach 378,645). These three regions account for the largest share of the active audience.

What other brands do GovX fans also like?

Beyond GovX itself, the audience over-indexes on Alaska (2.13×), Minnesota (1.51×), Nebraska (1.99×), and WESH (2.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for GovX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.