Gravy Audience in United States

Gravy logo

Gravy has an estimated audience of 2,518,987 people in United States. 62.7% are female, 37.3% are male, average age 43.1. Top regions: California, Texas, North Carolina. Top brand affinities: Keene, New Hampshire, Guitarist (magazine), Goop, Wok, Staycation.

The average Gravy fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, North Carolina. Top brand affinities include Keene, New Hampshire, Guitarist (magazine), Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Gravy audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Gravy fans

Demographic split for Gravy audience in United States
MetricValue
Female62.7%
Male37.3%
Average age43.1
Estimated audience size2,518,987

Audience persona

The typical Gravy fan in United States is more female, around 43.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Gravy in United States
RegionReachAffinity
California301,2911.09×
Texas215,0660.99×
North Carolina173,0962.28×
Florida159,3840.93×
Oregon146,4785.07×
New York131,4420.93×
Washington77,3611.53×
Pennsylvania73,2790.86×
Illinois72,9180.87×
Georgia71,7990.93×
Ohio64,5690.83×
Michigan61,8600.94×
Virginia58,0080.95×
New Jersey54,5990.85×
Massachusetts48,9900.99×
Arizona45,3570.88×
Tennessee45,0910.89×
South Carolina40,4701.07×
Maryland39,9820.92×
Indiana39,6000.86×
Missouri35,9340.88×
Colorado33,8300.85×
Minnesota33,3110.92×
Wisconsin31,6190.83×
Alabama29,9780.85×
Louisiana28,2600.87×
Kentucky27,5080.87×
Oklahoma26,3130.94×
Nevada22,1280.91×
Connecticut20,3640.81×
Iowa20,3180.98×
Kansas18,9490.95×
Utah18,9460.84×
Arkansas18,3810.89×
Mississippi17,2510.83×
Hawaii10,6640.98×
Nebraska10,6040.84×
Idaho10,5290.83×
New Mexico9,9240.79×
West Virginia9,0210.77×
Maine7,7920.86×
Washington, District of Columbia7,5150.99×
New Hampshire7,4710.75×
Rhode Island6,1210.76×
Montana5,8160.83×
Delaware4,9270.71×
Alaska4,5700.85×
South Dakota4,3640.75×
North Dakota4,2500.82×
Vermont3,5480.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gravy audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Guitarist (magazine)20.53×Music & Radio
Goop8.05×Internet & Social Media
Wok9.3×Food & Beverages
Staycation4.57×Home & Garden
Governor of Michigan9.54×Politics & Society
Vocal harmony5.77×Music & Radio
Harlow14.86×Travel & Leisure
Grinch4.98×Movies & TV
Grace Slick9.92×Music & Radio
headspace9.41×Health
Hibachi7.61×Food & Beverages
No Escape (1994 film)10.49×Movies & TV
Birthday Gifts2.94×Kids & Family
Google Home5.83×Technology & Electronics
Cherish (group)9.37×Music & Radio
TV Fanatic8.31×Movies & TV
Unique Gifts1.82×Shopping
Ira Glass12.98×Music & Radio
El Paso County, Colorado9.33×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gravy audience
TraitClusterScore
Healthy LifestyleBALANCE1.96
Family OrientationCONSERVATISM1.33
PatriotismCONSERVATISM1.27
Price SensitivityPREMIUM1.23
Convenience OrientationPREMIUM1.2
Urban LifestyleOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Gravy
CountryShare
United States30.0%
Taiwan9.9%
United Kingdom7.9%

See Gravy audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Gravy have in United States?

Gravy has an estimated audience of 2,518,987 people in United States, concentrated in California and Texas.

What is the gender split and age of Gravy fans?

62.7% of Gravy fans are female, 37.3% are male, with an average age of 43.1 years.

Which brands do Gravy fans like most?

Gravy fans show strongest brand affinity for Keene, New Hampshire (675×), Guitarist (magazine) (20.53×), and Goop (8.05×) over the country average.

Where do Gravy fans live in United States?

Gravy fans in United States are most concentrated in California (reach 301,291), Texas (reach 215,066), and North Carolina (reach 173,096). These three regions account for the largest share of the active audience.

What other brands do Gravy fans also like?

Beyond Gravy itself, the audience over-indexes on Guitarist (magazine) (20.53×), Goop (8.05×), Wok (9.3×), and Staycation (4.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gravy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.