Rascasse Audience Intelligence

Gravy Audience in United States

A data profile of the people who buy, follow and care about Gravy in United States — modelled from more than twelve digital signal sources. Gravy has an estimated audience of 2,518,987 people in United States.

#22among Spice in United States#5603among Topic in United States#729in Food & Beverages

The average Gravy fan in United States is 43.1 years old, more female, and lives primarily in Oregon.

The audience is concentrated in Oregon, California, North Carolina.

Top brand affinities include Pizza Hut, Chris Evans (actor), Denny's, with strongest over-indexing on Pizza Hut (2.34× the country average).

Demographically, the Gravy audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gravy fan in United States is more female, around 43.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gravy profile in United States.

Audience size
2.5M
in United States
Gender
62.7%♀
37.3% male
Age
43.1
average years
Country rank
#11853
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gravy fans

62.7% are female, 37.3% are male, average age 43.1.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Gravy audience in United States
MetricValue
Female62.7%
Male37.3%
Average age43.1
Estimated audience size2,518,987
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Gravy audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3916%
40-4923%
50+31%
Fig. 04

Worldwide distribution

30.0%

of the worldwide Gravy audience comes from United States.

Worldwide audience distribution share by country for Gravy
CountryShare
United States30.0%
Taiwan9.9%
United Kingdom7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gravy audience in United States is strongest.

Fig. 05

Top regions by affinity

Gravy fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~300K9.36×
02North Carolina~200K2.63×
03Washington~90K1.84×
04South Carolina~40K0.96×
05California~300K0.95×
06Alaska~5K0.92×
07Hawaii~10K0.91×
08Louisiana~30K0.89×
09Iowa~20K0.89×
10Oklahoma~20K0.87×
11Kansas~20K0.87×
12Washington, District of Columbia~7K0.87×
13Massachusetts~40K0.86×
14Montana~6K0.86×
15Texas~200K0.85×
16Arkansas~20K0.85×
17North Dakota~4K0.85×
18Virginia~50K0.84×
19Kentucky~30K0.84×
20Maine~8K0.84×
21New York~100K0.83×
22Michigan~50K0.83×
23Arizona~40K0.83×
24Maryland~40K0.83×
25Nebraska~10K0.83×
26South Dakota~5K0.83×
27Vermont~4K0.83×
28Florida~100K0.82×
29Minnesota~30K0.82×
30Nevada~20K0.82×
31Idaho~10K0.82×
32Georgia~60K0.81×
33West Virginia~9K0.81×
34Rhode Island~6K0.81×
35Tennessee~40K0.80×
36Indiana~40K0.80×
37Missouri~30K0.80×
38Alabama~30K0.80×
39Utah~20K0.80×
40Mississippi~20K0.80×
41New Mexico~10K0.80×
42Delaware~6K0.80×
43Pennsylvania~70K0.78×
44Illinois~70K0.78×
45New Jersey~50K0.78×
46Wisconsin~30K0.78×
47New Hampshire~8K0.78×
48Connecticut~20K0.77×
49Ohio~60K0.75×
50Colorado~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Gravy, United States
0.75×1.00×9.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gravy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gravy audience
#·InterestCategoryAffinity×
01Chris Evans (actor)Movies & TV7.25×
02Steak 'n ShakeFood & Beverages7.25×
03Cobie SmuldersMovies & TV7.25×
04Sebastian StanMovies & TV7.25×
05Baking powderFood & Beverages6.19×
06Denny'sFood & Beverages4.12×
07SausageFood & Beverages3.78×
08City BankBusiness & Career3.33×
09Microwave ovenHome & Garden2.70×
10Scooby-DooMovies & TV2.36×
11Pizza HutFood & Beverages2.34×
12Real propertyHome & Garden2.06×
13SubwayFood & Beverages1.94×
14NostalgiaHome & Garden1.90×
15Discount storesShopping1.87×
16BreakfastFood & Beverages1.79×
17GrillingFood & Beverages1.70×
18Organic foodFood & Beverages1.69×
19McDonald'sFood & Beverages1.68×
20Domino's PizzaFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gravy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gravy audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.69×
PatriotismCONSERVATISM1.58×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gravy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
MindfulnessBALANCE0.76×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gravy have in United States?

Gravy has an estimated audience of 2,518,987 people in United States, concentrated in Oregon and California.

02

What is the gender split and age of Gravy fans?

62.7% of Gravy fans are female, 37.3% are male, with an average age of 43.1 years.

03

Which brands do Gravy fans like most?

Gravy fans show strongest brand affinity for Pizza Hut (2.34×), Chris Evans (actor) (7.25×), and Denny's (4.12×) over the country average.

04

Where do Gravy fans live in United States?

Gravy fans in United States are most concentrated in Oregon (reach ~300K), California (reach ~300K), and North Carolina (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Gravy fans also like?

Beyond Gravy itself, the audience over-indexes on Chris Evans (actor) (7.25×), Denny's (4.12×), Steak 'n Shake (7.25×), and Subway (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Gravy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gravy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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