Gretchen Carlson Audience in United States
Gretchen Carlson has an estimated audience of 517,162 people in United States. 43.3% are female, 56.7% are male, average age 49.8. Top regions: California, Texas, Florida. Top brand affinities: Hebe, Urban Outfitters, Elsword, Alaska, Iowa Speedway.
The average Gretchen Carlson fan in United States is 49.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hebe, Urban Outfitters, Elsword, with strongest over-indexing on Hebe (10.52× the country average). Demographically, the Gretchen Carlson audience skews more male with an average age of 49.8, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Journalist
Demographics of Gretchen Carlson fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 49.8 |
| Estimated audience size | 517,162 |
Audience persona
The typical Gretchen Carlson fan in United States is more male, around 49.8 years old, with strong Patriotism tendencies and a notable affinity for Hebe.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 43,906 | 0.77× |
| Texas | 38,808 | 0.87× |
| Florida | 34,441 | 0.98× |
| New York | 26,474 | 0.92× |
| Pennsylvania | 20,154 | 1.16× |
| Georgia | 17,553 | 1.1× |
| Ohio | 17,535 | 1.1× |
| North Carolina | 17,405 | 1.12× |
| Illinois | 16,622 | 0.96× |
| Virginia | 14,106 | 1.12× |
| Michigan | 13,809 | 1.02× |
| New Jersey | 13,567 | 1.03× |
| Tennessee | 13,284 | 1.28× |
| Minnesota | 12,866 | 1.74× |
| Massachusetts | 10,762 | 1.06× |
| Arizona | 10,250 | 0.97× |
| South Carolina | 9,085 | 1.17× |
| Maryland | 8,897 | 1× |
| Washington | 8,863 | 0.85× |
| Missouri | 8,625 | 1.03× |
| Indiana | 8,419 | 0.89× |
| Colorado | 7,840 | 0.96× |
| Alabama | 7,576 | 1.05× |
| Wisconsin | 7,373 | 0.95× |
| Kentucky | 6,688 | 1.03× |
| Louisiana | 6,602 | 0.99× |
| Connecticut | 6,286 | 1.21× |
| Oklahoma | 6,020 | 1.05× |
| Oregon | 5,118 | 0.86× |
| Mississippi | 4,605 | 1.08× |
| Arkansas | 4,544 | 1.07× |
| Iowa | 4,267 | 1× |
| Kansas | 4,171 | 1.02× |
| Nevada | 3,893 | 0.78× |
| Utah | 3,802 | 0.82× |
| Idaho | 2,625 | 1.01× |
| Nebraska | 2,577 | 0.99× |
| West Virginia | 2,293 | 0.95× |
| New Hampshire | 2,101 | 1.03× |
| New Mexico | 2,019 | 0.78× |
| Washington, District of Columbia | 1,890 | 1.22× |
| Rhode Island | 1,861 | 1.13× |
| Maine | 1,823 | 0.98× |
| Delaware | 1,492 | 1.05× |
| Montana | 1,435 | 1× |
| Hawaii | 1,269 | 0.57× |
| North Dakota | 998 | 0.94× |
| South Dakota | 994 | 0.83× |
| Vermont | 860 | 0.95× |
| Wyoming | 729 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 10.52× | Home & Garden |
| Urban Outfitters | 2.17× | Shopping |
| Elsword | 16.53× | Games |
| Alaska | 1.59× | Travel & Leisure |
| Iowa Speedway | 20.83× | Sports |
| Israel | 1.68× | Travel & Leisure |
| Pillow | 1.7× | Home & Garden |
| Edamame | 18.57× | Food & Beverages |
| Grammarly | 3.16× | Business & Career |
| Stamp collecting | 3.1× | Home & Garden |
| Buying and Selling Real Estate | 4.4× | Home & Garden |
| Kendra Scott | 1.63× | Fashion & Accessoires |
| Enfamil | 3.6× | Kids & Family |
| Home staging | 2.7× | Home & Garden |
| UK garage | 2.72× | Music & Radio |
| Nebraska Cornhuskers football | 1.68× | Sports |
| Grinch | 1.86× | Movies & TV |
| Jesse Plemons | 1.57× | Movies & TV |
| Pro-Ject | 1.81× | Music & Radio |
| Hog Hunting | 1.5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3 |
| Sustainability | BALANCE | 2.23 |
| Spirituality | BALANCE | 1.72 |
| Individualism | JOY | 1.7 |
| Tradition | CONSERVATISM | 1.4 |
| Community Orientation | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.1% |
| Germany | 2.2% |
| Italy | 1.5% |
See Gretchen Carlson audiences in other countries
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Frequently asked questions
How many fans does Gretchen Carlson have in United States?
Gretchen Carlson has an estimated audience of 517,162 people in United States, concentrated in California and Texas.
What is the gender split and age of Gretchen Carlson fans?
43.3% of Gretchen Carlson fans are female, 56.7% are male, with an average age of 49.8 years.
Which brands do Gretchen Carlson fans like most?
Gretchen Carlson fans show strongest brand affinity for Hebe (10.52×), Urban Outfitters (2.17×), and Elsword (16.53×) over the country average.
Where do Gretchen Carlson fans live in United States?
Gretchen Carlson fans in United States are most concentrated in California (reach 43,906), Texas (reach 38,808), and Florida (reach 34,441). These three regions account for the largest share of the active audience.
What other brands do Gretchen Carlson fans also like?
Beyond Gretchen Carlson itself, the audience over-indexes on Urban Outfitters (2.17×), Elsword (16.53×), Alaska (1.59×), and Iowa Speedway (20.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Gretchen Carlson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.