Rascasse Audience Intelligence

Gretchen Carlson Audience in United States

A data profile of the people who buy, follow and care about Gretchen Carlson in United States — modelled from more than twelve digital signal sources. Gretchen Carlson has an estimated audience of 473,634 people in United States.

#21among Journalist in United States#9214among Person in United States#7019in Movies & TV

The average Gretchen Carlson fan in United States is 49.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, FedEx, with strongest over-indexing on Sustainable energy (14.89× the country average).

Demographically, the Gretchen Carlson audience skews more male with an average age of 49.8, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gretchen Carlson fan in United States is more male, around 49.8 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Category: Movies & TV · Type: Person · Subtype: Journalist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gretchen Carlson profile in United States.

Audience size
474K
in United States
Gender
43.3%♀
56.7% male
Age
49.8
average years
Country rank
#37835
Person in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gretchen Carlson fans

43.3% are female, 56.7% are male, average age 49.8.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Gretchen Carlson audience in United States
MetricValue
Female43.3%
Male56.7%
Average age49.8
Estimated audience size473,634
Fig. 03

Age distribution

Ø 49.8
average years
Age distribution of the Gretchen Carlson audience in United States
Age bracketShare%
16-196%
20-298%
30-3910%
40-4922%
50+54%
Fig. 04

Worldwide distribution

95.7%

of the worldwide Gretchen Carlson audience comes from United States.

Worldwide audience distribution share by country for Gretchen Carlson
CountryShare
United States95.7%
Germany2.4%
Italy1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gretchen Carlson audience in United States is strongest.

Fig. 05

Top regions by affinity

Gretchen Carlson fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~10K1.69×
02Connecticut~6K1.22×
03Tennessee~10K1.19×
04Rhode Island~2K1.16×
05Washington, District of Columbia~2K1.16×
06South Carolina~9K1.14×
07Arkansas~5K1.11×
08New Hampshire~2K1.10×
09Pennsylvania~20K1.09×
10Delaware~2K1.09×
11North Carolina~20K1.07×
12Virginia~10K1.07×
13Mississippi~5K1.07×
14Alabama~8K1.06×
15Vermont<1K1.05×
16Ohio~20K1.04×
17Massachusetts~10K1.04×
18Maine~2K1.04×
19Kansas~4K1.03×
20West Virginia~2K1.03×
21Montana~1K1.03×
22Georgia~20K1.02×
23Missouri~9K1.02×
24Oklahoma~6K1.02×
25Florida~40K1.01×
26Kentucky~7K1.01×
27Iowa~4K1.01×
28New Jersey~10K1.00×
29Maryland~9K0.99×
30Idaho~3K0.99×
31Arizona~10K0.98×
32Wisconsin~8K0.98×
33Louisiana~7K0.98×
34Michigan~10K0.97×
35North Dakota~1K0.96×
36Colorado~8K0.95×
37Nebraska~2K0.95×
38South Dakota~1K0.95×
39Illinois~20K0.92×
40New York~30K0.89×
41Indiana~8K0.89×
42Oregon~5K0.88×
43New Mexico~2K0.88×
44Washington~9K0.83×
45Alaska<1K0.82×
46Texas~40K0.81×
47Utah~4K0.81×
48Nevada~4K0.79×
49California~40K0.77×
50Hawaii~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Gretchen Carlson, United States
0.73×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gretchen Carlson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gretchen Carlson audience
#·InterestCategoryAffinity×
01European ParliamentPolitics & Society30.61×
02Right Wing NewsNews26.00×
03ExxonMobilCars & Mobility19.24×
04Bruce SpringsteenMusic & Radio14.92×
05Sustainable energyHome & Garden14.89×
06NewsletterTechnology & Electronics13.30×
07Renewable energyBusiness & Career9.28×
08Michael B. JordanMovies & TV8.16×
09FedExBusiness & Career7.00×
10QVCMovies & TV6.41×
11Weather forecastingHome & Garden6.31×
12MSNBCMovies & TV5.46×
13Adam SandlerMovies & TV5.25×
14Fox News ChannelMovies & TV4.14×
15Solar energyHome & Garden3.83×
16Mortgage loansBusiness & Career3.50×
17ActivismPolitics & Society3.03×
18TV talkshowsMovies & TV3.02×
19Nonprofit organizationPolitics & Society2.46×
20PinterestInternet & Social Media2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gretchen Carlson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gretchen Carlson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.38×
SustainabilityBALANCE4.03×
IndividualismJOY2.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gretchen Carlson audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Healthy LifestyleBALANCE0.78×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gretchen Carlson have in United States?

Gretchen Carlson has an estimated audience of 473,634 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gretchen Carlson fans?

43.3% of Gretchen Carlson fans are female, 56.7% are male, with an average age of 49.8 years.

03

Which brands do Gretchen Carlson fans like most?

Gretchen Carlson fans show strongest brand affinity for Sustainable energy (14.89×), Renewable energy (9.28×), and FedEx (7×) over the country average.

04

Where do Gretchen Carlson fans live in United States?

Gretchen Carlson fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Gretchen Carlson fans also like?

Beyond Gretchen Carlson itself, the audience over-indexes on Renewable energy (9.28×), FedEx (7×), Bruce Springsteen (14.92×), and ExxonMobil (19.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gretchen Carlson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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