Gretchen Carlson Audience in United States

Gretchen Carlson logo

Gretchen Carlson has an estimated audience of 517,162 people in United States. 43.3% are female, 56.7% are male, average age 49.8. Top regions: California, Texas, Florida. Top brand affinities: Fox News Channel, Bruce Springsteen, Kia Sportage, Michael B. Jordan, Right Wing News.

The average Gretchen Carlson fan in United States is 49.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fox News Channel, Bruce Springsteen, Kia Sportage, with strongest over-indexing on Fox News Channel (4.8× the country average). Demographically, the Gretchen Carlson audience skews more male with an average age of 49.8, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Journalist

Demographics of Gretchen Carlson fans

Demographic split for Gretchen Carlson audience in United States
MetricValue
Female43.3%
Male56.7%
Average age49.8
Estimated audience size517,162

Audience persona

The typical Gretchen Carlson fan in United States is more male, around 49.8 years old, with strong Patriotism tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for Gretchen Carlson in United States
RegionReachAffinity
California43,9060.77×
Texas38,8080.87×
Florida34,4410.98×
New York26,4740.92×
Pennsylvania20,1541.16×
Georgia17,5531.1×
Ohio17,5351.1×
North Carolina17,4051.12×
Illinois16,6220.96×
Virginia14,1061.12×
Michigan13,8091.02×
New Jersey13,5671.03×
Tennessee13,2841.28×
Minnesota12,8661.74×
Massachusetts10,7621.06×
Arizona10,2500.97×
South Carolina9,0851.17×
Maryland8,8971×
Washington8,8630.85×
Missouri8,6251.03×
Indiana8,4190.89×
Colorado7,8400.96×
Alabama7,5761.05×
Wisconsin7,3730.95×
Kentucky6,6881.03×
Louisiana6,6020.99×
Connecticut6,2861.21×
Oklahoma6,0201.05×
Oregon5,1180.86×
Mississippi4,6051.08×
Arkansas4,5441.07×
Iowa4,2671×
Kansas4,1711.02×
Nevada3,8930.78×
Utah3,8020.82×
Idaho2,6251.01×
Nebraska2,5770.99×
West Virginia2,2930.95×
New Hampshire2,1011.03×
New Mexico2,0190.78×
Washington, District of Columbia1,8901.22×
Rhode Island1,8611.13×
Maine1,8230.98×
Delaware1,4921.05×
Montana1,4351×
Hawaii1,2690.57×
North Dakota9980.94×
South Dakota9940.83×
Vermont8600.95×
Wyoming7290.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gretchen Carlson audience
BrandAffinityCategory
Fox News Channel4.8×Movies & TV
Bruce Springsteen12.08×Music & Radio
Kia Sportage16.53×Cars & Mobility
Michael B. Jordan5.62×Movies & TV
Right Wing News18.57×News
Autism Awareness6.31×Health
Fox & Friends12.19×Movies & TV
Diabetes mellitus awareness4.45×Health
Made in USA3.77×Business & Career
Singer-songwriter2.47×Music & Radio
Newsletter10.11×Technology & Electronics
Adam Sandler4.36×Movies & TV
CNN1.95×Movies & TV
Karl Marx11.99×Literature
Red Sea8.11×Travel & Leisure
Sustainable energy3.86×Home & Garden
American Airlines2.14×Travel & Leisure
Twin Peaks4.54×Movies & TV
Carbonated water4.8×Food & Beverages
Microblogging4.57×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gretchen Carlson audience
TraitClusterScore
PatriotismCONSERVATISM3
SustainabilityBALANCE2.23
SpiritualityBALANCE1.72
IndividualismJOY1.7
TraditionCONSERVATISM1.4
Community OrientationOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for Gretchen Carlson
CountryShare
United States96.1%
Germany2.2%
Italy1.5%

See Gretchen Carlson audiences in other countries

More Journalist audiences in United States

Frequently asked questions

How many fans does Gretchen Carlson have in United States?

Gretchen Carlson has an estimated audience of 517,162 people in United States, concentrated in California and Texas.

What is the gender split and age of Gretchen Carlson fans?

43.3% of Gretchen Carlson fans are female, 56.7% are male, with an average age of 49.8 years.

Which brands do Gretchen Carlson fans like most?

Gretchen Carlson fans show strongest brand affinity for Fox News Channel (4.8×), Bruce Springsteen (12.08×), and Kia Sportage (16.53×) over the country average.

Where do Gretchen Carlson fans live in United States?

Gretchen Carlson fans in United States are most concentrated in California (reach 43,906), Texas (reach 38,808), and Florida (reach 34,441). These three regions account for the largest share of the active audience.

What other brands do Gretchen Carlson fans also like?

Beyond Gretchen Carlson itself, the audience over-indexes on Bruce Springsteen (12.08×), Kia Sportage (16.53×), Michael B. Jordan (5.62×), and Right Wing News (18.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gretchen Carlson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.