Grift Audience in United States
Grift has an estimated audience of 1,082,776 people in United States. 65.4% are female, 34.6% are male, average age 43.1. Top brand affinities: Israel, Fairy godmother, Goop, Throne of Glass, Governor of Michigan.
Top brand affinities include Israel, Fairy godmother, Goop, with strongest over-indexing on Israel (1.9× the country average). Demographically, the Grift audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Grift fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 43.1 |
| Estimated audience size | 1,082,776 |
Audience persona
The typical Grift fan in United States is more female, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 1.9× | Travel & Leisure |
| Fairy godmother | 5.99× | Literature |
| Goop | 4.24× | Internet & Social Media |
| Throne of Glass | 5.7× | Literature |
| Governor of Michigan | 5.69× | Politics & Society |
| Natural rubber | 1.58× | Cars & Mobility |
| Historic site | 2.98× | Arts & Culture |
| Vocal harmony | 3.1× | Music & Radio |
| Unique Gifts | 1.56× | Shopping |
| JDSU | 2× | Business & Career |
| Hibachi | 5.12× | Food & Beverages |
| Mathcore | 5.05× | Music & Radio |
| Birthday Gifts | 1.97× | Kids & Family |
| Grinch | 2.22× | Movies & TV |
| Home staging | 2.85× | Home & Garden |
| Home Bargains | 6.38× | Shopping |
| Wok | 3.47× | Food & Beverages |
| Jesse Plemons | 1.77× | Movies & TV |
| Cherish (group) | 5.51× | Music & Radio |
| Cam Ward | 1.88× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.53 |
| Design Affinity | PREMIUM | 1.87 |
| DIY Mentality | THRILL | 1.48 |
| Sustainability | BALANCE | 1.38 |
| Healthy Lifestyle | BALANCE | 1.38 |
| Travelling | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.6% |
| United Kingdom | 9.9% |
| Canada | 6.4% |
See Grift audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Grift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.