Rascasse Audience Intelligence

Grift Audience in United States

A data profile of the people who buy, follow and care about Grift in United States — modelled from more than twelve digital signal sources. Grift has an estimated audience of 988,650 people in United States.

#85among Metal in United States#5335among Person in United States#3089in Music & Radio

The average Grift fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Menards, Stitch!, IKEA, with strongest over-indexing on Menards (2.24× the country average).

Demographically, the Grift audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grift fan in United States is more male, around 38.3 years old, with strong Quality Awareness tendencies and a notable affinity for Menards.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grift profile in United States.

Audience size
989K
in United States
Gender
36.3%♀
63.7% male
Age
38.3
average years
Country rank
#23857
Person in United States
Fig. 01

Search interest · 12-month trend

-73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grift fans

36.3% are female, 63.7% are male, average age 38.3.

Fig. 02

Gender split

36.3%
Female
63.7%
Male
Demographic split for Grift audience in United States
MetricValue
Female36.3%
Male63.7%
Average age38.3
Estimated audience size988,650
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Grift audience in United States
Age bracketShare%
16-1914%
20-2928%
30-3924%
40-4921%
50+14%
Fig. 04

Worldwide distribution

65.2%

of the worldwide Grift audience comes from United States.

Worldwide audience distribution share by country for Grift
CountryShare
United States65.2%
Canada7.9%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grift audience in United States is strongest.

Fig. 05

Top regions by affinity

Grift fans by region: top regions in United States
#RegionReachAffinity×
01Maine~6K1.18×
02Oregon~20K1.15×
03Colorado~20K1.13×
04Vermont~3K1.13×
05Washington~30K1.12×
06Massachusetts~30K1.11×
07Hawaii~7K1.11×
08New Hampshire~6K1.11×
09Montana~4K1.11×
10Alaska~3K1.10×
11Minnesota~20K1.07×
12Connecticut~10K1.07×
13California~200K1.06×
14Oklahoma~20K1.06×
15Missouri~20K1.05×
16Washington, District of Columbia~4K1.04×
17Tennessee~30K1.03×
18Utah~10K1.03×
19Idaho~7K1.03×
20Kentucky~20K1.01×
21Iowa~10K1.01×
22Arizona~30K1.00×
23North Dakota~3K1.00×
24Maryland~20K0.99×
25Arkansas~10K0.99×
26Kansas~10K0.99×
27Nebraska~7K0.99×
28Pennsylvania~50K0.98×
29Virginia~30K0.98×
30Rhode Island~4K0.98×
31South Dakota~3K0.98×
32West Virginia~6K0.97×
33Michigan~30K0.96×
34New Mexico~7K0.96×
35Ohio~40K0.95×
36North Carolina~40K0.95×
37Illinois~40K0.94×
38Indiana~20K0.94×
39Wisconsin~20K0.94×
40Delaware~4K0.94×
41New York~70K0.93×
42South Carolina~20K0.93×
43Georgia~40K0.92×
44Alabama~20K0.89×
45Texas~100K0.88×
46Louisiana~20K0.88×
47Florida~80K0.87×
48New Jersey~30K0.87×
49Nevada~10K0.86×
50Mississippi~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Grift, United States
0.85×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grift audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grift audience
#·InterestCategoryAffinity×
01Jim MorrisonMusic & Radio6.06×
02Stitch!Movies & TV5.29×
03Ceramic artArts & Culture5.08×
04Sherwin-WilliamsBusiness & Career2.94×
05PorcelainHome & Garden2.92×
06Microwave ovenHome & Garden2.36×
07MenardsHome & Garden2.24×
08TablewareFood & Beverages2.13×
09Real propertyHome & Garden1.88×
10InnovationBusiness & Career1.82×
11IKEAHome & Garden1.81×
12CountertopHome & Garden1.73×
13Vintage clothingFashion & Accessoires1.71×
14GameStopGames1.70×
15Hardware storeHome & Garden1.66×
16Five BelowShopping1.63×
17Ace HardwareHome & Garden1.62×
18GeneticsKids & Family1.61×
19J. C. PenneyShopping1.55×
20Discount storesShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grift audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grift audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.51×
Design AffinityPREMIUM1.54×
DIY MentalityTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grift audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.81×
Pet OwnershipJOY0.86×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grift have in United States?

Grift has an estimated audience of 988,650 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grift fans?

36.3% of Grift fans are female, 63.7% are male, with an average age of 38.3 years.

03

Which brands do Grift fans like most?

Grift fans show strongest brand affinity for Menards (2.24×), Stitch! (5.29×), and IKEA (1.81×) over the country average.

04

Where do Grift fans live in United States?

Grift fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Grift fans also like?

Beyond Grift itself, the audience over-indexes on Stitch! (5.29×), IKEA (1.81×), Ceramic art (5.08×), and Microwave oven (2.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See Grift audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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