Rascasse Audience Intelligence

Guided meditation Audience in United States

A data profile of the people who buy, follow and care about Guided meditation in United States — modelled from more than twelve digital signal sources. Guided meditation has an estimated audience of 1,685,043 people in United States.

#6898among Topic in United States#547in Health

The average Guided meditation fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sustainable energy, Renewable energy, Pinterest, with strongest over-indexing on Sustainable energy (10.35× the country average).

Demographically, the Guided meditation audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guided meditation fan in United States is more female, around 38.6 years old, with strong Mindfulness tendencies and a notable affinity for Sustainable energy.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guided meditation profile in United States.

Audience size
1.7M
in United States
Gender
72.2%♀
27.8% male
Age
38.6
average years
Country rank
#16266
Topic in United States
Fig. 01

Search interest · 12-month trend

-74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guided meditation fans

72.2% are female, 27.8% are male, average age 38.6.

Fig. 02

Gender split

72.2%
Female
27.8%
Male
Demographic split for Guided meditation audience in United States
MetricValue
Female72.2%
Male27.8%
Average age38.6
Estimated audience size1,685,043
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Guided meditation audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4922%
50+19%
Fig. 04

Worldwide distribution

34.2%

of the worldwide Guided meditation audience comes from United States.

Worldwide audience distribution share by country for Guided meditation
CountryShare
United States34.2%
United Kingdom9.3%
India5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guided meditation audience in United States is strongest.

Fig. 05

Top regions by affinity

Guided meditation fans by region: top regions in United States
#RegionReachAffinity×
01Maine~10K1.60×
02New Hampshire~10K1.54×
03New York~100K1.49×
04Nebraska~10K1.48×
05Massachusetts~50K1.47×
06Connecticut~20K1.46×
07Rhode Island~7K1.31×
08Vermont~4K1.30×
09Illinois~70K1.29×
10Utah~20K1.25×
11Colorado~30K1.23×
12Oregon~20K1.19×
13Idaho~9K1.09×
14Minnesota~30K1.08×
15Montana~5K1.07×
16New Jersey~50K1.06×
17Wisconsin~30K1.05×
18Pennsylvania~60K1.04×
19Arizona~40K1.03×
20California~200K1.00×
21Delaware~5K0.99×
22New Mexico~8K0.98×
23Hawaii~7K0.98×
24Washington~30K0.96×
25Alaska~3K0.95×
26Michigan~40K0.94×
27Ohio~50K0.93×
28Maryland~30K0.92×
29Florida~100K0.90×
30Virginia~40K0.88×
31Kansas~10K0.88×
32South Dakota~3K0.88×
33North Dakota~3K0.88×
34North Carolina~40K0.87×
35Nevada~10K0.87×
36West Virginia~7K0.87×
37Washington, District of Columbia~4K0.87×
38Texas~100K0.85×
39Kentucky~20K0.85×
40Iowa~10K0.85×
41Indiana~30K0.84×
42Missouri~20K0.82×
43South Carolina~20K0.82×
44Louisiana~20K0.80×
45Oklahoma~10K0.78×
46Tennessee~30K0.76×
47Arkansas~10K0.75×
48Georgia~40K0.74×
49Mississippi~10K0.70×
50Alabama~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Guided meditation, United States
0.60×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guided meditation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guided meditation audience
#·InterestCategoryAffinity×
01HomeopathyHealth19.41×
02AcupunctureHealth14.77×
03Self-healingHealth10.59×
04Sustainable energyHome & Garden10.35×
05Elderly careHealth10.18×
06QVCMovies & TV6.73×
07HinduismPolitics & Society6.67×
08Renewable energyBusiness & Career6.58×
09LinkedInInternet & Social Media5.57×
10First class travelTravel & Leisure5.49×
11Self-awarenessHealth4.80×
12FedExBusiness & Career4.48×
13InnovationBusiness & Career3.85×
14Self-loveHealth3.64×
15Mortgage loansBusiness & Career3.50×
16Organic foodFood & Beverages3.39×
17AirbnbTravel & Leisure3.29×
18PinterestInternet & Social Media3.26×
19Discount storesShopping3.20×
20FurnitureHome & Garden2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guided meditation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guided meditation audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.04×
SustainabilityBALANCE3.21×
Family OrientationCONSERVATISM2.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guided meditation audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.93×
ExtroversionTHRILL0.98×
Luxury OrientationPREMIUM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guided meditation have in United States?

Guided meditation has an estimated audience of 1,685,043 people in United States, concentrated in California and New York.

02

What is the gender split and age of Guided meditation fans?

72.2% of Guided meditation fans are female, 27.8% are male, with an average age of 38.6 years.

03

Which brands do Guided meditation fans like most?

Guided meditation fans show strongest brand affinity for Sustainable energy (10.35×), Renewable energy (6.58×), and Pinterest (3.26×) over the country average.

04

Where do Guided meditation fans live in United States?

Guided meditation fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Guided meditation fans also like?

Beyond Guided meditation itself, the audience over-indexes on Renewable energy (6.58×), Pinterest (3.26×), Acupuncture (14.77×), and QVC (6.73×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Guided meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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