Gulf Shores, Alabama Audience in United States

Gulf Shores, Alabama logo

Gulf Shores, Alabama has an estimated audience of 2,409,687 people in United States. 61.9% are female, 38.1% are male, average age 44.8. Top regions: Texas, Alabama, Illinois. Top brand affinities: Capital One, AccuWeather, Circle K, CarGurus, Google Maps.

The average Gulf Shores, Alabama fan in United States is 44.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Alabama, Illinois. Top brand affinities include Capital One, AccuWeather, Circle K, with strongest over-indexing on Capital One (12.12× the country average). Demographically, the Gulf Shores, Alabama audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Gulf Shores, Alabama fans

Demographic split for Gulf Shores, Alabama audience in United States
MetricValue
Female61.9%
Male38.1%
Average age44.8
Estimated audience size2,409,687

Audience persona

The typical Gulf Shores, Alabama fan in United States is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Gulf Shores, Alabama in United States
RegionReachAffinity
Texas262,3041.27×
Alabama145,9224.33×
Illinois106,5601.33×
Tennessee100,3402.08×
Ohio100,0471.35×
Missouri96,7692.49×
Florida87,0730.53×
Kentucky80,5132.67×
Georgia80,3771.08×
Indiana76,9311.75×
Wisconsin70,1311.93×
Michigan68,8441.09×
Oklahoma62,6412.34×
Louisiana54,7881.76×
California50,7130.19×
Iowa47,0602.37×
Mississippi46,4912.34×
Arkansas44,2072.23×
Minnesota42,7171.24×
New York37,0270.27×
North Carolina35,3480.49×
Pennsylvania34,0830.42×
Kansas32,5971.72×
Colorado31,9050.84×
Virginia26,1320.45×
South Carolina25,1060.69×
Arizona18,4440.37×
Nebraska16,6641.38×
New Jersey15,2610.25×
Washington13,9630.29×
Massachusetts13,3780.28×
Maryland13,0260.31×
West Virginia10,0670.9×
Utah9,1040.42×
Oregon7,4760.27×
Connecticut7,1530.3×
Nevada6,7530.29×
South Dakota6,1581.11×
Idaho5,3610.44×
New Mexico5,1170.42×
North Dakota4,2150.85×
Montana4,0180.6×
New Hampshire3,0550.32×
Wyoming2,8020.78×
Maine2,7930.32×
Washington, District of Columbia2,2840.32×
Alaska2,2720.44×
Delaware2,1440.32×
Hawaii2,0370.2×
Rhode Island1,7470.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gulf Shores, Alabama audience
BrandAffinityCategory
Capital One12.12×Business & Career
AccuWeather17.85×Home & Garden
Circle K18.13×Shopping
CarGurus14.2×Cars & Mobility
Google Maps8.96×Internet & Social Media
Kendra Scott20.27×Fashion & Accessoires
Aaron Rodgers10.9×Sports
Google News8.94×News
Diane Keaton8.63×Movies & TV
Indeed.com5.7×Business & Career
Bruce Willis9.9×Movies & TV
Matthew McConaughey10.92×Movies & TV
Catherine Zeta-Jones13.72×Movies & TV
Enterprise Rent-A-Car7.23×Cars & Mobility
Shania Twain18.35×Music & Radio
Khan Academy9.64×Business & Career
Billy Bob Thornton9.9×Movies & TV
Kevin James15.49×Movies & TV
DeviantArt7.87×Internet & Social Media
Demi Moore9.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gulf Shores, Alabama audience
TraitClusterScore
PatriotismCONSERVATISM1.37
Community OrientationOPEN1.36
DIY MentalityTHRILL1.33
Price SensitivityPREMIUM1.26
Family OrientationCONSERVATISM1.24
TravellingTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Gulf Shores, Alabama
CountryShare
United States91.0%
Japan1.9%
Brazil0.9%

See Gulf Shores, Alabama audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Gulf Shores, Alabama have in United States?

Gulf Shores, Alabama has an estimated audience of 2,409,687 people in United States, concentrated in Texas and Alabama.

What is the gender split and age of Gulf Shores, Alabama fans?

61.9% of Gulf Shores, Alabama fans are female, 38.1% are male, with an average age of 44.8 years.

Which brands do Gulf Shores, Alabama fans like most?

Gulf Shores, Alabama fans show strongest brand affinity for Capital One (12.12×), AccuWeather (17.85×), and Circle K (18.13×) over the country average.

Where do Gulf Shores, Alabama fans live in United States?

Gulf Shores, Alabama fans in United States are most concentrated in Texas (reach 262,304), Alabama (reach 145,922), and Illinois (reach 106,560). These three regions account for the largest share of the active audience.

What other brands do Gulf Shores, Alabama fans also like?

Beyond Gulf Shores, Alabama itself, the audience over-indexes on AccuWeather (17.85×), Circle K (18.13×), CarGurus (14.2×), and Google Maps (8.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gulf Shores, Alabama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.