Haikyū!! Audience in United States

Haikyū!! logo

Haikyū!! has an estimated audience of 999,975 people in United States. 41.4% are female, 58.6% are male, average age 24.4. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Product design, UK garage, Nuts (film), Combat sport.

The average Haikyū!! fan in United States is 24.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Product design, UK garage, with strongest over-indexing on Bank account (7.97× the country average). Demographically, the Haikyū!! audience skews more male with an average age of 24.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Haikyū!! fans

Demographic split for Haikyū!! audience in United States
MetricValue
Female41.4%
Male58.6%
Average age24.4
Estimated audience size999,975

Audience persona

The typical Haikyū!! fan in United States is more male, around 24.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Haikyū!! in United States
RegionReachAffinity
California200,9101.83×
Texas128,9111.5×
Florida76,4991.13×
New York66,1671.18×
Illinois37,4071.12×
Georgia36,0611.17×
North Carolina31,4571.05×
Washington30,7631.53×
Pennsylvania28,5350.85×
New Jersey28,4721.12×
Virginia27,1041.11×
Arizona26,2051.28×
Ohio24,2020.79×
Michigan23,0670.88×
Maryland20,2811.18×
Massachusetts19,4590.99×
Indiana18,5251.01×
Tennessee18,4540.92×
Missouri15,0500.93×
Minnesota14,8421.04×
Colorado14,3920.91×
Oregon13,8351.21×
South Carolina13,1260.87×
Nevada13,0001.34×
Oklahoma12,7011.14×
Wisconsin12,3180.82×
Louisiana11,8380.92×
Alabama11,5270.83×
Kentucky10,8590.87×
Utah10,4201.16×
Hawaii9,9752.32×
Connecticut9,3650.93×
Arkansas8,0780.98×
Kansas7,7530.98×
Mississippi6,9830.85×
Iowa6,7220.82×
Nebraska4,5240.9×
New Mexico4,5000.9×
Idaho4,2120.84×
West Virginia3,0730.66×
Washington, District of Columbia2,8680.95×
Rhode Island2,5450.8×
Alaska2,3711.11×
Maine2,2420.63×
New Hampshire2,1920.56×
Delaware2,0990.76×
Montana1,7080.62×
North Dakota1,6950.83×
South Dakota1,4690.64×
Vermont1,0410.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Haikyū!! audience
BrandAffinityCategory
Bank account7.97×Business & Career
Product design4.05×Business & Career
UK garage10.91×Music & Radio
Nuts (film)11×Movies & TV
Combat sport2.95×Sports
Wikia4.58×Internet & Social Media
Grinch4.5×Movies & TV
Brookside14.58×Movies & TV
Urban Outfitters1.98×Shopping
Emilio Estefan15.49×Music & Radio
Pro-Ject4.21×Music & Radio
Bridget Jones: The Edge of Reason21.09×Movies & TV
Tiffany Haddish5.13×Movies & TV
Monogram3.37×Home & Garden
La Jolla7.98×Travel & Leisure
Japanese domestic market4.03×Politics & Society
Tierra Cali6.32×Travel & Leisure
Joshua Jackson3.59×Movies & TV
Edvard Grieg18.13×Literature
Jaws3.9×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Haikyū!! audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.85
Early Adopter MentalityPOWER1.58
DIY MentalityTHRILL1.31
Sports ActivityPOWER1.31
SustainabilityBALANCE1.29
Urban LifestyleOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Haikyū!!
CountryShare
United States34.1%
Japan8.7%
Brazil6.1%

See Haikyū!! audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Haikyū!! have in United States?

Haikyū!! has an estimated audience of 999,975 people in United States, concentrated in California and Texas.

What is the gender split and age of Haikyū!! fans?

41.4% of Haikyū!! fans are female, 58.6% are male, with an average age of 24.4 years.

Which brands do Haikyū!! fans like most?

Haikyū!! fans show strongest brand affinity for Bank account (7.97×), Product design (4.05×), and UK garage (10.91×) over the country average.

Where do Haikyū!! fans live in United States?

Haikyū!! fans in United States are most concentrated in California (reach 200,910), Texas (reach 128,911), and Florida (reach 76,499). These three regions account for the largest share of the active audience.

What other brands do Haikyū!! fans also like?

Beyond Haikyū!! itself, the audience over-indexes on Product design (4.05×), UK garage (10.91×), Nuts (film) (11×), and Combat sport (2.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Haikyū!!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.