Handmade Soap Audience in United States

Handmade Soap has an estimated audience of 254,893 people in United States. 68.8% are female, 31.2% are male, average age 28.7. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, Google Maps, Google News, Livemusic, Autism Awareness.

The average Handmade Soap fan in United States is 28.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, Google Maps, Google News, with strongest over-indexing on Indeed.com (5.05× the country average). Demographically, the Handmade Soap audience skews more female with an average age of 28.7, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

Demographics of Handmade Soap fans

Demographic split for Handmade Soap audience in United States
MetricValue
Female68.8%
Male31.2%
Average age28.7
Estimated audience size254,893

Audience persona

The typical Handmade Soap fan in United States is more female, around 28.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Handmade Soap in United States
RegionReachAffinity
California28,1831.01×
Texas21,4260.98×
Florida18,3191.06×
North Carolina15,5222.02×
New York14,2911×
Pennsylvania8,8331.03×
Georgia8,7021.11×
Illinois7,8750.93×
Ohio7,7830.99×
Tennessee6,9501.36×
New Jersey6,5941.02×
Michigan6,3390.95×
Virginia5,9340.96×
Washington5,4131.06×
Arizona4,6890.9×
Indiana4,6601×
Massachusetts4,2440.85×
Alabama4,1871.18×
Missouri4,1071×
South Carolina4,0381.05×
Wisconsin4,0281.05×
Kentucky3,8541.21×
Minnesota3,7241.02×
Louisiana3,6071.1×
Colorado3,3770.84×
Maryland3,3690.77×
Oregon3,2001.1×
Oklahoma3,0461.08×
Mississippi2,6541.26×
Arkansas2,4921.19×
Connecticut2,2980.9×
Utah2,2070.97×
Nevada1,7200.7×
Kansas1,6420.82×
Iowa1,6320.78×
New Mexico1,4601.14×
Idaho1,2981.02×
West Virginia1,2821.08×
New Hampshire9880.98×
Maine9531.04×
Delaware8841.26×
Nebraska8670.68×
Montana7191.02×
Hawaii6200.57×
Alaska5360.98×
South Dakota5330.9×
Rhode Island5260.65×
Washington, District of Columbia4680.61×
North Dakota4490.86×
Vermont4210.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Handmade Soap audience
BrandAffinityCategory
Indeed.com5.05×Business & Career
Google Maps4.54×Internet & Social Media
Google News6.71×News
Livemusic5.95×Music & Radio
Autism Awareness9.83×Health
Diabetes mellitus awareness6.52×Health
Kia Sportage20×Cars & Mobility
Hair Extensions5.03×Beauty & Wellness
Arabic coffee16×Food & Beverages
Capital One3.27×Business & Career
malwarebytes20×Technology & Electronics
Singer-songwriter3.09×Music & Radio
Disneyland Paris8.84×Travel & Leisure
Microblogging6.66×Technology & Electronics
Unique Gifts6×Shopping
Enterprise Rent-A-Car4.18×Cars & Mobility
Apple Store5.25×Shopping
Long hair4.16×Beauty & Wellness
DuckDuckGo5.72×Internet & Social Media
International education10.7×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Handmade Soap audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.33
Luxury OrientationPREMIUM2.04
Design AffinityPREMIUM1.71
Pet OwnershipJOY1.61
SustainabilityBALANCE1.52
Early Adopter MentalityPOWER1.5

Worldwide distribution

Worldwide audience distribution share by country for Handmade Soap
CountryShare
United States42.3%
United Kingdom7.2%
Germany6.7%

See Handmade Soap audiences in other countries

More Body audiences in United States

Frequently asked questions

How many fans does Handmade Soap have in United States?

Handmade Soap has an estimated audience of 254,893 people in United States, concentrated in California and Texas.

What is the gender split and age of Handmade Soap fans?

68.8% of Handmade Soap fans are female, 31.2% are male, with an average age of 28.7 years.

Which brands do Handmade Soap fans like most?

Handmade Soap fans show strongest brand affinity for Indeed.com (5.05×), Google Maps (4.54×), and Google News (6.71×) over the country average.

Where do Handmade Soap fans live in United States?

Handmade Soap fans in United States are most concentrated in California (reach 28,183), Texas (reach 21,426), and Florida (reach 18,319). These three regions account for the largest share of the active audience.

What other brands do Handmade Soap fans also like?

Beyond Handmade Soap itself, the audience over-indexes on Google Maps (4.54×), Google News (6.71×), Livemusic (5.95×), and Autism Awareness (9.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Handmade Soap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.