Rascasse Audience Intelligence

Handmade Soap Audience in United States

A data profile of the people who buy, follow and care about Handmade Soap in United States — modelled from more than twelve digital signal sources. Handmade Soap has an estimated audience of 254,893 people in United States.

#22among Body in United States#14138among Topic in United States#503in Beauty & Wellness

The average Handmade Soap fan in United States is 28.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Tennessee, Florida.

Top brand affinities include International education, malwarebytes, Arabic coffee, with strongest over-indexing on International education (20× the country average).

Demographically, the Handmade Soap audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Handmade Soap fan in United States is more female, around 28.7 years old, with strong Patriotism tendencies and a notable affinity for International education.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Handmade Soap profile in United States.

Audience size
255K
in United States
Gender
68.8%♀
31.2% male
Age
28.7
average years
Country rank
#52358
Topic in United States
Fig. 01

Search interest · 12-month trend

+806%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Handmade Soap fans

68.8% are female, 31.2% are male, average age 28.7.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for Handmade Soap audience in United States
MetricValue
Female68.8%
Male31.2%
Average age28.7
Estimated audience size254,893
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the Handmade Soap audience in United States
Age bracketShare%
16-1951%
20-2921%
30-3913%
40-4911%
50+5%
Fig. 04

Worldwide distribution

42.3%

of the worldwide Handmade Soap audience comes from United States.

Worldwide audience distribution share by country for Handmade Soap
CountryShare
United States42.3%
United Kingdom7.2%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Handmade Soap audience in United States is strongest.

Fig. 05

Top regions by affinity

Handmade Soap fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~20K4.38×
02Kentucky~10K3.21×
03Alabama~10K2.89×
04Mississippi~5K2.61×
05Arkansas~5K2.28×
06Iowa~4K1.91×
07Louisiana~5K1.64×
08West Virginia~2K1.60×
09Missouri~6K1.42×
10Georgia~10K1.35×
11North Carolina~10K1.35×
12Nebraska~2K1.29×
13South Dakota<1K1.27×
14Indiana~6K1.23×
15Delaware<1K1.12×
16Ohio~8K1.06×
17Texas~20K1.05×
18South Carolina~4K1.01×
19North Dakota<1K1.01×
20Florida~20K0.98×
21Oklahoma~3K0.98×
22Montana<1K0.90×
23Michigan~6K0.89×
24New Hampshire<1K0.87×
25Alaska<1K0.87×
26Vermont<1K0.86×
27Virginia~5K0.83×
28Minnesota~3K0.79×
29New Mexico~1K0.79×
30Maine<1K0.79×
31Idaho<1K0.76×
32Kansas~1K0.75×
33Rhode Island<1K0.75×
34Hawaii<1K0.71×
35Wisconsin~3K0.70×
36Washington, District of Columbia<1K0.70×
37Oregon~2K0.68×
38Pennsylvania~6K0.67×
39Utah~2K0.66×
40Illinois~5K0.65×
41Connecticut~2K0.63×
42Colorado~3K0.62×
43New York~9K0.61×
44Washington~3K0.61×
45Nevada~1K0.60×
46New Jersey~4K0.59×
47Arizona~3K0.57×
48Maryland~2K0.55×
49Massachusetts~3K0.54×
50California~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Handmade Soap, United States
0.52×1.00×4.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Handmade Soap audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Handmade Soap audience
#·InterestCategoryAffinity×
01International educationBusiness & Career20.00×
02malwarebytesTechnology & Electronics20.00×
03Costa CoffeeFood & Beverages20.00×
04Arabic coffeeFood & Beverages15.19×
05BodrumTravel & Leisure9.82×
06Disneyland ParisTravel & Leisure7.92×
07Nick OffermanMovies & TV7.88×
08Unique GiftsShopping5.71×
09Gypsy styleFashion & Accessoires5.34×
10Polo Ralph LaurenFashion & Accessoires4.67×
11Bohemian styleFashion & Accessoires4.54×
12Fine-art photographyTechnology & Electronics3.91×
13HairbrushBeauty & Wellness3.89×
14Hair dryerBeauty & Wellness3.70×
15Watercolor paintingArts & Culture3.57×
16DiaryKids & Family3.23×
17Long hairBeauty & Wellness3.13×
18Hair straighteningBeauty & Wellness3.09×
19Lace wigBeauty & Wellness2.53×
20NordstromShopping1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Handmade Soap audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Handmade Soap audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.44×
IndulgenceJOY2.05×
Luxury OrientationPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Handmade Soap audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.92×
Social Media UsageJOY0.97×
SpiritualityBALANCE1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Handmade Soap have in United States?

Handmade Soap has an estimated audience of 254,893 people in United States, concentrated in Texas and Tennessee.

02

What is the gender split and age of Handmade Soap fans?

68.8% of Handmade Soap fans are female, 31.2% are male, with an average age of 28.7 years.

03

Which brands do Handmade Soap fans like most?

Handmade Soap fans show strongest brand affinity for International education (20×), malwarebytes (20×), and Arabic coffee (15.19×) over the country average.

04

Where do Handmade Soap fans live in United States?

Handmade Soap fans in United States are most concentrated in Texas (reach ~20K), Tennessee (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Handmade Soap fans also like?

Beyond Handmade Soap itself, the audience over-indexes on malwarebytes (20×), Arabic coffee (15.19×), Disneyland Paris (7.92×), and Unique Gifts (5.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Body audiences in United States

See Handmade Soap audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Handmade Soap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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