Rascasse Audience Intelligence

Heatwave (band) Audience in United States

A data profile of the people who buy, follow and care about Heatwave (band) in United States — modelled from more than twelve digital signal sources. Heatwave (band) has an estimated audience of 1,039,678 people in United States.

#5113among Person in United States#2974in Music & Radio

Heatwave (band) fans in United States are concentrated in California, with strong brand affinity for ULTA Beauty.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include ULTA Beauty, Target Corporation, Children's clothing, with strongest over-indexing on ULTA Beauty (3.25× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heatwave (band) fan in United States shows strong Indulgence tendencies and a notable affinity for ULTA Beauty.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heatwave (band) profile in United States.

Audience size
1M
in United States
Country rank
#23073
Person in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heatwave (band) fans

Fig. 02

Gender split

Demographic split for Heatwave (band) audience in United States
MetricValue
Estimated audience size1,039,678
Fig. 04

Worldwide distribution

27.3%

of the worldwide Heatwave (band) audience comes from United States.

Worldwide audience distribution share by country for Heatwave (band)
CountryShare
United Kingdom27.4%
United States27.3%
Ireland17.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heatwave (band) audience in United States is strongest.

Fig. 05

Top regions by affinity

Heatwave (band) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~9K1.43×
02Arizona~30K1.40×
03California~200K1.37×
04Idaho~8K1.28×
05Nevada~10K1.25×
06Wyoming~2K1.21×
07Utah~10K1.19×
08North Dakota~3K1.17×
09Washington~30K1.13×
10Oregon~20K1.13×
11Hawaii~6K1.12×
12Texas~100K1.09×
13Louisiana~20K1.07×
14Michigan~30K1.04×
15West Virginia~6K1.04×
16Alaska~3K1.04×
17Oklahoma~10K1.02×
18Montana~3K1.02×
19Colorado~20K1.01×
20South Dakota~3K1.00×
21Iowa~10K0.99×
22North Carolina~40K0.97×
23Indiana~20K0.96×
24Kentucky~10K0.96×
25Rhode Island~4K0.96×
26Wisconsin~20K0.95×
27Missouri~20K0.94×
28New Hampshire~5K0.94×
29Maine~4K0.93×
30Pennsylvania~40K0.91×
31New Jersey~30K0.91×
32Massachusetts~20K0.91×
33South Carolina~20K0.91×
34Kansas~9K0.91×
35Nebraska~6K0.91×
36Virginia~30K0.90×
37Connecticut~10K0.90×
38Mississippi~9K0.90×
39Ohio~30K0.89×
40Alabama~10K0.88×
41Tennessee~20K0.87×
42Delaware~3K0.87×
43New York~60K0.86×
44Illinois~30K0.86×
45Minnesota~10K0.86×
46Arkansas~9K0.86×
47Florida~70K0.84×
48Georgia~30K0.83×
49Washington, District of Columbia~3K0.79×
50Maryland~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Heatwave (band), United States
0.78×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heatwave (band) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heatwave (band) audience
#·InterestCategoryAffinity×
01Seattle MarinersSports3.65×
02Teyana TaylorMovies & TV3.61×
03Baby foodKids & Family3.27×
04ULTA BeautyBeauty & Wellness3.25×
05Children's clothingFashion & Accessoires3.04×
06Child developmentBusiness & Career2.99×
07BirkenstockFashion & Accessoires2.92×
08PoshmarkShopping2.40×
09Microwave ovenHome & Garden2.39×
10KitchenwareHome & Garden2.31×
11HandbagsFashion & Accessoires1.98×
12NordstromShopping1.96×
13Target CorporationShopping1.80×
14Home AppliancesHome & Garden1.76×
15CVS PharmacyShopping1.74×
16WalgreensShopping1.68×
17EtsyFashion & Accessoires1.61×
18EBayShopping1.56×
19CouponsShopping1.56×
20BoutiquesFashion & Accessoires1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heatwave (band) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heatwave (band) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.66×
Price SensitivityPREMIUM1.48×
CreativityOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heatwave (band) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Need for SecurityCONSERVATISM0.94×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Heatwave (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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