Rascasse Audience Intelligence

Hemlock Audience in United States

A data profile of the people who buy, follow and care about Hemlock in United States — modelled from more than twelve digital signal sources. Hemlock has an estimated audience of 1,160,097 people in United States.

#74among Metal in United States#4605among Person in United States#2690in Music & Radio

The average Hemlock fan in United States is 39.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Pinterest, Mortgage loans, Airbnb, with strongest over-indexing on Pinterest (2.56× the country average).

Demographically, the Hemlock audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hemlock fan in United States is more male, around 39.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Pinterest.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hemlock profile in United States.

Audience size
1.2M
in United States
Gender
44.9%♀
55.1% male
Age
39.7
average years
Country rank
#21371
Person in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hemlock fans

44.9% are female, 55.1% are male, average age 39.7.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Hemlock audience in United States
MetricValue
Female44.9%
Male55.1%
Average age39.7
Estimated audience size1,160,097
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Hemlock audience in United States
Age bracketShare%
16-1923%
20-2915%
30-3917%
40-4920%
50+24%
Fig. 04

Worldwide distribution

50.2%

of the worldwide Hemlock audience comes from United States.

Worldwide audience distribution share by country for Hemlock
CountryShare
United States50.2%
United Kingdom13.5%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hemlock audience in United States is strongest.

Fig. 05

Top regions by affinity

Hemlock fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~30K5.18×
02Michigan~50K1.68×
03Montana~6K1.67×
04Oregon~20K1.33×
05Washington~30K1.21×
06Missouri~20K1.20×
07Kansas~10K1.16×
08New York~80K1.15×
09Alaska~3K1.15×
10Kentucky~20K1.13×
11Arkansas~10K1.13×
12Indiana~30K1.12×
13Oklahoma~20K1.11×
14Ohio~40K1.08×
15Nebraska~7K1.08×
16West Virginia~6K1.07×
17New Hampshire~5K1.07×
18Vermont~2K1.07×
19Maine~5K1.04×
20Iowa~10K1.01×
21Massachusetts~20K0.95×
22Tennessee~20K0.94×
23Utah~10K0.94×
24North Dakota~2K0.90×
25Colorado~20K0.89×
26South Dakota~3K0.89×
27Virginia~30K0.86×
28Wisconsin~20K0.85×
29Connecticut~10K0.81×
30Pennsylvania~30K0.80×
31North Carolina~30K0.80×
32Illinois~30K0.79×
33Minnesota~10K0.78×
34New Mexico~5K0.78×
35Rhode Island~3K0.75×
36Alabama~10K0.74×
37California~100K0.73×
38Georgia~30K0.73×
39Mississippi~7K0.72×
40Delaware~2K0.72×
41Washington, District of Columbia~3K0.71×
42Maryland~10K0.70×
43Louisiana~10K0.70×
44Texas~70K0.69×
45South Carolina~10K0.66×
46Hawaii~4K0.66×
47New Jersey~20K0.65×
48Nevada~7K0.62×
49Arizona~20K0.60×
50Florida~40K0.51×
Fig. 06

Affinity by region

Affinity by region — Hemlock, United States
0.51×1.00×5.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hemlock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hemlock audience
#·InterestCategoryAffinity×
01FedExBusiness & Career2.65×
02Discount storesShopping2.59×
03Mortgage loansBusiness & Career2.58×
04PinterestInternet & Social Media2.56×
05Vehicle insuranceCars & Mobility2.55×
06Shopping mallsShopping2.54×
07TV game showsMovies & TV2.54×
08Cancer awarenessHealth2.50×
09McDonald'sFood & Beverages2.28×
10AirbnbTravel & Leisure2.24×
11SubwayFood & Beverages2.22×
12TV talkshowsMovies & TV2.11×
13Organic foodFood & Beverages2.10×
14RedditInternet & Social Media1.98×
15FurnitureHome & Garden1.96×
16StarbucksFood & Beverages1.95×
17Pizza HutFood & Beverages1.92×
18BarbecueFood & Beverages1.87×
19Country musicMusic & Radio1.67×
20NatureHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hemlock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hemlock audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.71×
SpiritualityBALANCE1.43×
Price SensitivityPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hemlock audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.86×
DIY MentalityTHRILL0.87×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hemlock have in United States?

Hemlock has an estimated audience of 1,160,097 people in United States, concentrated in California and New York.

02

What is the gender split and age of Hemlock fans?

44.9% of Hemlock fans are female, 55.1% are male, with an average age of 39.7 years.

03

Which brands do Hemlock fans like most?

Hemlock fans show strongest brand affinity for Pinterest (2.56×), Mortgage loans (2.58×), and Airbnb (2.24×) over the country average.

04

Where do Hemlock fans live in United States?

Hemlock fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Hemlock fans also like?

Beyond Hemlock itself, the audience over-indexes on Mortgage loans (2.58×), Airbnb (2.24×), Furniture (1.96×), and McDonald's (2.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See Hemlock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hemlock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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