Hemlock Audience in United States
Hemlock has an estimated audience of 1,265,368 people in United States. 60.2% are female, 39.8% are male, average age 41.2. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (17.47× the country average). Demographically, the Hemlock audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Family Orientation.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Hemlock fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 41.2 |
| Estimated audience size | 1,265,368 |
Audience persona
The typical Hemlock fan in United States is more female, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 17.47× | Health |
| Diabetes mellitus awareness | 11.47× | Health |
| Microblogging | 11.65× | Technology & Electronics |
| Singer-songwriter | 5.1× | Music & Radio |
| Kia Sportage | 22.41× | Cars & Mobility |
| Income tax | 12.13× | Business & Career |
| MSN | 3.19× | News |
| Charles, Prince of Wales | 17.32× | Politics & Society |
| Staples (Canada) | 3.09× | Business & Career |
| Honda HR-V | 14.97× | Cars & Mobility |
| Hobby Lobby | 2.14× | Home & Garden |
| Great Clips | 3.07× | Beauty & Wellness |
| Nature | 1.55× | Home & Garden |
| Google Maps | 1.93× | Internet & Social Media |
| Aldi | 1.88× | Shopping |
| Pre-school playgroup | 15.41× | Kids & Family |
| Google Flights | 2.47× | Travel & Leisure |
| Payment card | 7.54× | Fashion & Accessoires |
| Best Buy | 1.68× | Shopping |
| Dave Franco | 5.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.49 |
| Family Orientation | CONSERVATISM | 1.2 |
| Sustainability | BALANCE | 1.18 |
| Creativity | OPEN | 1.16 |
| Price Sensitivity | PREMIUM | 1.16 |
| Social Media Usage | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.7% |
| United Kingdom | 13.5% |
| Canada | 5.7% |
See Hemlock audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hemlock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.