Rascasse Audience Intelligence

Hibiscus Audience in United States

A data profile of the people who buy, follow and care about Hibiscus in United States — modelled from more than twelve digital signal sources. Hibiscus has an estimated audience of 954,789 people in United States.

#10among Plant in United States#8820among Topic in United States#1133in Home & Garden

The average Hibiscus fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Non-alcoholic beverage, Britney Spears, Trader Joe's, with strongest over-indexing on Non-alcoholic beverage (3.44× the country average).

Demographically, the Hibiscus audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hibiscus fan in United States is more female, around 40.1 years old, with strong Community Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Home & Garden · Type: Topic · Subtype: Plant

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hibiscus profile in United States.

Audience size
955K
in United States
Gender
84.6%♀
15.4% male
Age
40.1
average years
Country rank
#24422
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hibiscus fans

84.6% are female, 15.4% are male, average age 40.1.

Fig. 02

Gender split

84.6%
Female
15.4%
Male
Demographic split for Hibiscus audience in United States
MetricValue
Female84.6%
Male15.4%
Average age40.1
Estimated audience size954,789
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Hibiscus audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3923%
40-4927%
50+16%
Fig. 04

Worldwide distribution

12.4%

of the worldwide Hibiscus audience comes from United States.

Worldwide audience distribution share by country for Hibiscus
CountryShare
France20.2%
Germany19.1%
United Kingdom16.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hibiscus audience in United States is strongest.

Fig. 05

Top regions by affinity

Hibiscus fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K2.55×
02Florida~80K1.28×
03Texas~100K1.26×
04Oklahoma~10K1.16×
05Georgia~30K1.11×
06California~100K1.10×
07Indiana~20K1.10×
08Louisiana~10K1.10×
09Arkansas~9K1.09×
10North Carolina~30K1.07×
11Kansas~8K1.07×
12Nebraska~5K1.06×
13Missouri~20K1.04×
14South Carolina~10K1.04×
15New Mexico~5K1.04×
16Idaho~5K1.04×
17Michigan~30K1.02×
18Maryland~20K1.02×
19Utah~9K1.02×
20Illinois~30K1.01×
21Arizona~20K1.01×
22Kentucky~10K1.01×
23Iowa~8K1.00×
24Washington~20K0.99×
25New York~50K0.98×
26Alabama~10K0.98×
27Delaware~3K0.98×
28Wisconsin~10K0.96×
29Pennsylvania~30K0.95×
30Ohio~30K0.95×
31New Jersey~20K0.95×
32Virginia~20K0.95×
33Massachusetts~20K0.95×
34Nevada~9K0.95×
35Mississippi~7K0.95×
36West Virginia~4K0.95×
37Tennessee~20K0.94×
38Oregon~10K0.94×
39Connecticut~9K0.93×
40Minnesota~10K0.90×
41Rhode Island~3K0.88×
42South Dakota~2K0.88×
43Colorado~10K0.84×
44Maine~3K0.82×
45New Hampshire~3K0.81×
46North Dakota~2K0.81×
47Alaska~2K0.79×
48Vermont~1K0.76×
49Washington, District of Columbia~2K0.73×
50Montana~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Hibiscus, United States
0.73×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hibiscus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hibiscus audience
#·InterestCategoryAffinity×
01Feng shuiHealth4.80×
02Non-alcoholic beverageFood & Beverages3.44×
03Tom HardyMovies & TV3.24×
04Garden centreHome & Garden2.81×
05AromatherapyHome & Garden2.40×
06Britney SpearsMusic & Radio2.32×
07Lip balmBeauty & Wellness2.21×
08Traditional medicineHealth1.95×
09SmoothieFood & Beverages1.94×
10Essential oilHome & Garden1.93×
11EspressoFood & Beverages1.89×
12PharmacyBusiness & Career1.78×
13Charitable organizationPolitics & Society1.71×
14ZooKids & Family1.65×
15Trader Joe'sShopping1.58×
16Rail transportTravel & Leisure1.58×
17MassageHealth1.55×
18Organic farmingFood & Beverages1.54×
19MindfulnessHealth1.54×
20Handmade jewelryFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hibiscus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hibiscus audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.71×
MindfulnessBALANCE1.54×
IndividualismJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hibiscus audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Social Media UsageJOY0.80×
Need for SecurityCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hibiscus have in United States?

Hibiscus has an estimated audience of 954,789 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hibiscus fans?

84.6% of Hibiscus fans are female, 15.4% are male, with an average age of 40.1 years.

03

Which brands do Hibiscus fans like most?

Hibiscus fans show strongest brand affinity for Non-alcoholic beverage (3.44×), Britney Spears (2.32×), and Trader Joe's (1.58×) over the country average.

04

Where do Hibiscus fans live in United States?

Hibiscus fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Hibiscus fans also like?

Beyond Hibiscus itself, the audience over-indexes on Britney Spears (2.32×), Trader Joe's (1.58×), Pharmacy (1.78×), and Charitable organization (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Plant audiences in United States

See Hibiscus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hibiscus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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