Hibiscus Audience in United States

Hibiscus has an estimated audience of 954,789 people in United States. 84.6% are female, 15.4% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Personal care, Skin care, ULTA Beauty, Etsy, Mindfulness.

The average Hibiscus fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Personal care, Skin care, ULTA Beauty, with strongest over-indexing on Personal care (1.61× the country average). Demographically, the Hibiscus audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Plant

Demographics of Hibiscus fans

Demographic split for Hibiscus audience in United States
MetricValue
Female84.6%
Male15.4%
Average age40.1
Estimated audience size954,789

Audience persona

The typical Hibiscus fan in United States is more female, around 40.1 years old, with strong Mindfulness tendencies and a notable affinity for Personal care.

Top regions in United States

Top regions ranked by reach for Hibiscus in United States
RegionReachAffinity
California120,6401.15×
Texas105,3521.28×
Florida90,0771.39×
New York57,0461.07×
Illinois33,4671.05×
Georgia32,0071.09×
North Carolina31,0671.08×
Pennsylvania30,7070.96×
Ohio29,1260.99×
Michigan27,1881.09×
New Jersey24,5271.01×
Virginia22,3220.96×
Washington19,8001.03×
Indiana19,6461.13×
Arizona18,8440.97×
Massachusetts18,2610.97×
Tennessee18,0060.94×
Maryland17,3641.06×
Missouri16,4811.07×
South Carolina14,9511.04×
Wisconsin14,1340.98×
Louisiana12,9311.05×
Colorado12,6060.84×
Minnesota12,5010.91×
Oklahoma11,7731.11×
Kentucky11,6610.97×
Alabama11,5770.87×
Hawaii10,6342.59×
Oregon10,3970.95×
Connecticut9,1670.96×
Nevada8,8530.96×
Utah8,5551×
Iowa8,2661.05×
Arkansas8,1721.04×
Kansas7,9501.06×
Mississippi7,1260.91×
Nebraska4,9601.04×
New Mexico4,7410.99×
Idaho4,6530.97×
West Virginia4,1180.93×
New Hampshire3,0750.82×
Maine2,9200.85×
Rhode Island2,7280.9×
Delaware2,6080.99×
Washington, District of Columbia2,1580.75×
Montana1,7740.67×
South Dakota1,7720.8×
Alaska1,3620.67×
North Dakota1,3520.69×
Vermont1,2580.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hibiscus audience
BrandAffinityCategory
Personal care1.61×Health
Skin care1.54×Beauty & Wellness
ULTA Beauty1.79×Beauty & Wellness
Etsy1.51×Fashion & Accessoires
Mindfulness2.02×Health
Organic farming1.68×Food & Beverages
Eyelash extensions1.89×Beauty & Wellness
Essential oil1.99×Home & Garden
Handmade jewelry1.8×Fashion & Accessoires
Anti-aging cream1.73×Beauty & Wellness
Manicure1.6×Beauty & Wellness
Non-alcoholic beverage1.8×Food & Beverages
Lip balm2.43×Beauty & Wellness
Art exhibition1.6×Arts & Culture
Standup paddleboarding2.1×Sports
Aromatherapy2.58×Home & Garden
Smoothie1.74×Food & Beverages
Tarot2.04×Health
Nail salon1.57×Beauty & Wellness
Luxury Lifestyle1.88×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hibiscus audience
TraitClusterScore
MindfulnessBALANCE2.02
SustainabilityBALANCE1.88
TravellingTHRILL1.41
Healthy LifestyleBALANCE1.38
Community OrientationOPEN1.31
Sports ActivityPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Hibiscus
CountryShare
France22.4%
United Kingdom18.2%
United States14.1%

See Hibiscus audiences in other countries

More Plant audiences in United States

Frequently asked questions

How many fans does Hibiscus have in United States?

Hibiscus has an estimated audience of 954,789 people in United States, concentrated in California and Texas.

What is the gender split and age of Hibiscus fans?

84.6% of Hibiscus fans are female, 15.4% are male, with an average age of 40.1 years.

Which brands do Hibiscus fans like most?

Hibiscus fans show strongest brand affinity for Personal care (1.61×), Skin care (1.54×), and ULTA Beauty (1.79×) over the country average.

Where do Hibiscus fans live in United States?

Hibiscus fans in United States are most concentrated in California (reach 120,640), Texas (reach 105,352), and Florida (reach 90,077). These three regions account for the largest share of the active audience.

What other brands do Hibiscus fans also like?

Beyond Hibiscus itself, the audience over-indexes on Skin care (1.54×), ULTA Beauty (1.79×), Etsy (1.51×), and Mindfulness (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hibiscus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.