Hockey East Audience in United States

Hockey East logo

Hockey East has an estimated audience of 376,707 people in United States. 73.9% are female, 26.1% are male, average age 37.6. Top regions: Massachusetts, Maine, New Hampshire. Top brand affinities: Alaska, Pro-Ject, Minnesota, Product design, Who Wants to Be a Millionaire?.

The average Hockey East fan in United States is 37.6 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Maine, New Hampshire. Top brand affinities include Alaska, Pro-Ject, Minnesota, with strongest over-indexing on Alaska (11.6× the country average). Demographically, the Hockey East audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Hockey East fans

Demographic split for Hockey East audience in United States
MetricValue
Female73.9%
Male26.1%
Average age37.6
Estimated audience size376,707

Audience persona

The typical Hockey East fan in United States is more female, around 37.6 years old, with strong Sustainability tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Hockey East in United States
RegionReachAffinity
Massachusetts56,9847.68×
Maine22,49816.67×
New Hampshire12,7828.61×
Connecticut11,8703.14×
Florida6,5740.26×
New York6,2830.3×
Rhode Island4,6823.9×
Vermont3,7015.6×
Pennsylvania1,9590.15×
California1,9460.05×
New Jersey1,8380.19×
North Carolina1,8060.16×
Michigan1,3990.14×
Virginia1,3980.15×
Minnesota1,2640.23×
Texas1,1680.04×
Illinois9800.08×
Georgia9680.08×
Ohio8110.07×
Arizona7960.1×
South Carolina7830.14×
Colorado7670.13×
Maryland7140.11×
Washington5420.07×
Wisconsin5250.09×
Tennessee5020.07×
Missouri4110.07×
Indiana3730.05×
Kentucky3400.07×
Alabama2980.06×
Oregon2960.07×
Nevada2780.08×
Louisiana2730.06×
South Dakota2500.29×
Iowa2470.08×
North Dakota2350.3×
New Mexico2330.12×
Washington, District of Columbia2270.2×
Idaho2250.12×
West Virginia2160.12×
Utah1990.06×
Delaware1740.17×
Mississippi1590.05×
Nebraska1590.08×
Oklahoma1480.04×
Montana1470.14×
Alaska1400.17×
Kansas1390.05×
Hawaii1320.08×
Arkansas1310.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hockey East audience
BrandAffinityCategory
Alaska11.6×Travel & Leisure
Pro-Ject13.18×Music & Radio
Minnesota3.3×Travel & Leisure
Product design3.25×Business & Career
Who Wants to Be a Millionaire?13.18×Movies & TV
Dog breed1.62×Pets & Animals
Nebraska3.26×Travel & Leisure
Google Analytics4.61×Internet & Social Media
Electrolyte4.17×Health
Urban Outfitters1.63×Shopping
Voter registration3.96×Politics & Society
Justice2.33×Politics & Society
Elsword13.18×Games
Sinaloa2.8×Travel & Leisure
Emperor Entertainment Group9.09×Business & Career
Natural rubber1.56×Cars & Mobility
Sailor3.2×Travel & Leisure
UK garage3.51×Music & Radio
Monogram2.38×Home & Garden
JDSU1.89×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hockey East audience
TraitClusterScore
SustainabilityBALANCE1.71
LGBTQ+ IdentityOPEN1.58
Sports ActivityPOWER1.38
Community OrientationOPEN1.37
Risk AppetiteTHRILL1.34
Family OrientationCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Hockey East
CountryShare
United States97.0%
China1.1%
Cambodia0.2%

See Hockey East audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Hockey East have in United States?

Hockey East has an estimated audience of 376,707 people in United States, concentrated in Massachusetts and Maine.

What is the gender split and age of Hockey East fans?

73.9% of Hockey East fans are female, 26.1% are male, with an average age of 37.6 years.

Which brands do Hockey East fans like most?

Hockey East fans show strongest brand affinity for Alaska (11.6×), Pro-Ject (13.18×), and Minnesota (3.3×) over the country average.

Where do Hockey East fans live in United States?

Hockey East fans in United States are most concentrated in Massachusetts (reach 56,984), Maine (reach 22,498), and New Hampshire (reach 12,782). These three regions account for the largest share of the active audience.

What other brands do Hockey East fans also like?

Beyond Hockey East itself, the audience over-indexes on Pro-Ject (13.18×), Minnesota (3.3×), Product design (3.25×), and Who Wants to Be a Millionaire? (13.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hockey East. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.